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<p style="font-size: 36px; font-family: Georgia, serif"><a href="http://blogs.trb.com/sports/custom/business/blog/">The Business & Pleasure of Sports</a></p><br>
                  
                     <h2 id="archive-title">Category: Television (35)</h2>
                     
                                     
                     
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/12/d_wade_must_foil_more_foes_in.html"> D Wade must foil more foes in new Jordan Brand ad</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> December 24, 2010 02:13 PM</span></div>

  <div class="post_content">       
                              <p><img alt="DWadenew.jpg" src="http://blogs.trb.com/sports/custom/business/blog/DWadenew.jpg" width="500" height="282" align="left" style="float: left; margin: 0px 5px 5px 0px;" />This time Miami Heat guard Dwyane Wade’s super hero Agent D3 is late for practice in the second installment of Jordan Brand’s “Dominate Another Day” ad campaign.</p>

<p>Called “Escape,” the new ad shows Wade trapped in the Zen Master’s Lair, while ‘H’ (Kevin Hart) enjoys a holiday party. Instead of <a href="http://blogs.trb.com/sports/custom/business/blog/2010/10/dwyane_wade_stars_as_agent_d3.html" target="_new"><u><strong>battling the streets of Miami as he did in the ad’s first installment</strong></u></a>, Wade uses a basketball to help fight enemies –- snakes, ninjas -- in the ad that gives nods to Indiana Jones and James Bond.</p>

<p>The new ad breaks during the Heat-Los Angeles Lakers Christmas Day game at 5 p.m. Saturday. </p>

<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/SijxtonSj2o?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/SijxtonSj2o?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>  <br />
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/12/miami_heatnew_york_knicks_in_3.html">Miami Heat-New York Knicks in 3D</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> December 17, 2010 11:06 AM</span></div>

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                              <p>ESPN is broadcasting its first NBA game in 3D tonight when the Miami Heat visit the New York Knicks. </p>

<p>ESPN 3D has carriage agreements with AT&T U-Verse, Comcast, DirecTV and Time Warner Cable and is available to about 62.5 million households. </p>

<p>It’s not the first 3D broadcast for the NBA, which broadcast NBA All-Star Saturday Night in Las Vegas in 2007 and in Phoenix in 2009 in 3D. </p>

<p>ESPN 3D is also broadcasting more upcoming NBA games, including the Christmas Day matchup between the Chicago Bulls and Knicks. Check out ESPN’s full 3D schedule <a href="http://espn.go.com/3d/schedule.html" target="_blank" rel="nofollow"><u><strong>here</strong></u></a>. <br />
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/11/miami_heat_using_digital_court.html">Miami Heat using digital courtside signage</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> November 24, 2010 01:19 PM</span></div>

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                              <p><img alt="ANC1.jpg" src="http://blogs.trb.com/sports/custom/business/blog/ANC1.jpg" width="600" height="450" />Whether you’re live at AmericanAirlines Arena or watching Miami Heat games on TV, you’ve likely noticed the new courtside digital signage that changes frequently and can be altered during games.</p>

<p>ANC Sports Enterprises, a sports marketing company specializing in signage, produces the technology the replaces static or rotational signage under the scorer’s and broadcaster’s tables courtside. The technology gives teams and sponsors more potential advertising inventory and allows them to tailor messages specifically to game results and statistics. For example, if a player records a triple double, a pizza parlor could advertise a two-pizza deal with three toppings, an ANC spokesman said. </p>

<p>“We are committed to providing our partners with different courtside signage options which create marketing opportunities based on each team’s objectives,” Jerry Cifarelli, ANC Sports president and chief executive officer, said in a statement. “ANC’s state-of-the-art digital signage applications and patented software solutions generate new creative opportunities courtside while transforming the event experience throughout an arena.” </p>
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/11/fanvision_to_be_used_at_three.html">FanVision to be used at three BCS games, rollout continuing</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> November 23, 2010 06:58 PM</span></div>

  <div class="post_content">       
                              <p>Miami Dolphins owner Steve Ross bought the company now known as FanVision, when he realized the handheld devices that show different camera angles, games and stats, might help combat the stay-at-home-watch the game on TV mentality.</p>

<p>FanVision is now in use in a dozen NFL stadiums and at University of Michigan and University of Miami games. In January, it will be used at three BCS games – the Orange Bowl, Fiesta Bowl and BCS National Championship game. Read the SportsBusiness Journal piece on the agreements <a href="http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.main&articleID=67400" target="_blank" rel="nofollow"><u><strong>here</strong></u></a>. </p>

<p>At the Discover Orange Bowl on Jan. 3 at Sun Life Stadium, 500 of the devices will be provided to fans in the premium seating areas and to the media. </p>
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                     <div class="post" id="entry-272343">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/11/nfl_network_showing_dolphinsbe.html">NFL Network showing Dolphins-Bears and Parcells documentary</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> November 18, 2010 03:43 PM</span></div>

  <div class="post_content">       
                              <p>When the Miami Dolphins host the Chicago Bears at Sun Life Stadium tonight, the game will air nationally on NFL Network. </p>

<p>Although the network still isn’t available everywhere, the league reports its distribution grew 31 percent last year and is now in more than 57 million homes. (Comcast customers in South Florida get the channel.) </p>

<p>Judging from the comments Dolphins owner Steve Ross made at the SportsBusiness Journal’s Sports Media & Technology conference this week, that number could grow significantly, if a deal really can be worked out soon for Time Warner and Cablevision to include the network. </p>
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                     <div class="post" id="entry-268621">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/10/lebron_james_addresses_summer.html">LeBron James addresses summer controversy in new Nike ad</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> October 25, 2010 03:50 PM</span></div>

  <div class="post_content">       
                              <p>A new Nike ad featuring Miami Heat forward LeBron James called “Rise” begins airing Tuesday night in conjunction with the start of the 2010-11 NBA season and the launch of the Nike LeBron 8 shoe at retail. </p>

<p>James is shown in a variety of situations, speaking his mind about his controversial decision this summer to join the Heat and his future. It even includes a segment with Don Johnson a la “Miami Vice” and features James saying “I am not a role model.” </p>

<p>The ad will air during TNT’s broadcast of the Heat’s highly-anticipated opening game against the Boston Celtics and during sports and entertainment programming across national networks into next month.  <br />
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                     <div class="post" id="entry-267678">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/10/marlins_stadium_update_no_8610.html">Marlins Stadium Update No. 861,026 (Ballpark contract and HBO edition)</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> October 19, 2010 09:53 AM</span></div>

  <div class="post_content">       
                              <p>Some Miami-Dade County Commissioners haven’t given up on the idea of trying to re-open the contract to finance the Florida Marlins ballpark, in the wake of leaked financial documents showing the team made a profit in 2008 and 2009. </p>

<p>Commissioners Sally Heyman and Javier Souto have sponsored a resolution directing County Mayor Carlos Alvarez or his designee to “initiate dialogue” with the Marlins and city of Miami to see if the contract can be amended to reduce the public’s contribution to the $515 million ballpark. The county’s and city’s contribution amounts to $361 million. But in order to re-open the contract, the county, city and team all have to agree. </p>

<p>With ballpark construction zooming along at the former site of the Orange Bowl – “on time and on budget,” according to the team – and <a href="http://blogs.trb.com/sports/custom/business/blog/2010/08/miamidade_county_mayor_marlins.html" target="_blank" rel="nofollow"><u><strong>Alvarez saying in August that negotiations would not be reopened</strong></u></a>, any amendments seem unlikely.</p>

<p>But last week, the Miami-Dade County Commission’s Budget, Planning and Sustainability Committee voted 4-0, with Commissioners Carlos Gimenez and Katy Sorenson, absent for the resolution directing the conversations to begin. </p>

<p>“I’m going laugh all the way to my second,” said a chuckling Commissioner Joe Martinez of his decision to second the motion to pass the resolution, “because obviously all three have to come to the table, and we can’t force the Marlins. So there’s been a motion there’s been a second. Does anybody wish to be recorded no?”</p>

<p>No one did. </p>

<p>“It’s a funny resolution passing,” Martinez said, “but at least we tried.”</p>

<p>“We can’t say we didn’t ask,” Heyman said. “This body asked. The negotiators didn’t.” </p>

<p>The resolution is not on today’s county commission agenda and has not yet been scheduled for consideration by the full county commission. </p>

<p>There <em>is</em> a date for the airing of an edition of HBO’s Real Sports with Bryant Gumbel that includes a feature on the long and controversial road to funding the Marlins’ ballpark. The program is scheduled to be broadcast at 10 p.m. Oct. 26.</p>

<p>I haven’t seen the program yet, but those interviewed include Marlins President David Samson, Major League Baseball President Bob DuPuy and county commissioners Heyman, Gimenez and Rebeca Sosa. <br />
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                     <div class="post" id="entry-264784">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/09/dish_network_customers_could_m.html">Dish Network customers could miss Miami Heat games</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> September 29, 2010 07:30 PM</span></div>

  <div class="post_content">       
                              <p>A <a href="http://blogs.sun-sentinel.com/tv/2010/09/dish-fox-dispute-could-cause-blackouts.html" target="_blank" rel="nofollow"><u><strong>carriage dispute between Dish Network and Fox</strong></u></a> could result in South Florida Dish Network customers missing Miami Heat games, which begin airing on Fox-owned Sun Sports on Tuesday with the team’s first preseason game against the Detroit Pistons. </p>

<p>If a new carriage agreement is not reached by midnight Thursday, Dish Network customers will lose access to Sun Sports and Fox Sports Florida.</p>

<p>The also means Orlando Magic games  -- and the debut of the team’s brand new Amway Center – would be missing for Dish Network customers in central and northern Florida. Oh, and Florida Marlins fans with the Dish Network could miss the team’s final homestand of the 2010 season on Fox Sports Florida this weekend, too. Same goes for the Rays' final series on Sun Sports. </p>

<p>There’s still time for a resolution, but the fight’s gotten nasty enough that Fox is placing ads in area newspapers Thursday about the dispute and directing fans to a website for details called <a href="http://getwhatipaidfor.com/home" target="_blank" rel="nofollow"><u><strong>getwhatipaidfor.com</strong></u></a>.  The site explains the issues  from Fox’s point of view. </p>

<p>Fox says it has made numerous proposals on subscriber fees, but Dish has not agreed to any of them. </p>

<p>Tuesday’s Heat preseason game is being aired nationally on NBA TV, but is blacked out per NBA rules in South Florida, where Sun Sports will be airing it exclusively. <br />
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/09/marlins_stadium_update_no_19_m.html">Marlins Stadium Update No. 19 (months)</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> September 16, 2010 10:04 AM</span></div>

  <div class="post_content">       
                              <p>OK, not really a stadium update, but a visual development along the way: Fox Sports Florida will debut “The New Ballpark” edition of “Inside the Marlins” on Friday night at 10:30 p.m., following the Florida Marlins-Chicago Cubs game. </p>

<p>It’s the last episode of the show’s 2010 season and it explores securing the financing for the new ballpark along with the design and construction. An interview with the ballpark’s chief architect, Earl Santee of Populous, is included, as is time-lapse video showing the progress of construction on the former site of the Orange Bowl in Little Havana. The ballpark is scheduled to open in 2012.</p>

<p>A trailer can be viewed <a href=" http://www.foxsportsflorida.com/pages/video?PID=mx1_p_iFKrROb3ElRjGtuwSXbQ_A8slr" target="_blank" rel="nofollow"><u><strong>here</strong></u></a>. </p>

<p>Other broadcasts of the show are scheduled:  Saturday at 6 p.m.; Monday at 11:30 a.m.; Tuesday at 6 p.m.; Sept. 24 at 11:30 a.m.; Sept. 26 at 1 p.m.; Sept. 29 at 2 and 8 p.m.; Sept. 30 at 2:30 p.m. and Oct. 10 at 12:30 p.m. <br />
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/08/boca_raton_miami_dolphins_team.html">Boca Raton, Miami Dolphins team up for road game parties</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> August 16, 2010 12:47 PM</span></div>

  <div class="post_content">       
                              <p>During the Miami Dolphins’ first pep rally in advance of the 2010 season, the team and the city of Boca Raton announced a unique program to make away games a party in the city’s downtown.</p>

<p>Dubbed the<a href="http://www.miamidolphins.com/news/dolphins-and-city-boca-raton-hold-first-pep-rally-2010-tonight" target="_blank" rel="nofollow"> <u><strong>“Fins’ South Florida’s Biggest Away Game Party” in Downtown Boca</strong></u></a>, the partnership is aimed at providing a free party atmosphere in which fans can join together to watch away games on large screens. <a href="http://www.downtownboca.org/?p=1224" target="_blank" rel="nofollow"><u><strong>The Super Sundays</strong></u></a> will also include activities such as question and answer sessions with Dolphins alumni, performances by the Dolphins Cheerleaders, football-themed games and giveaways.</p>

<p>“We are humbled and excited that the City of Boca Raton has chosen to designate Downtown Boca as Finstown and enter into a truly innovative public/private partnership with the Miami Dolphins,” Dolphins CEO Mike Dee said in a statement. “South Florida’s Biggest Away Game Party is a special way for our fans in Boca and throughout South Florida to come together to cheer for their Fins while the team plays away from Sun Life Stadium.”</p>

<p>In addition to offering fans a party while the team's on the road, the partnership is aimed at continuing to bring people to the city's downtown.</p>

<p>“The City of Boca Raton is pleased to team up with the Miami Dolphins to present our own away game tail-great parties in our Downtown Boca so that fans of all ages can cheer on our South Florida home team,” Boca Raton Mayor Susan Whelchel said at the event. “We invite Dolphins fans to come early and stay late to discover all that is Downtown Boca as we rollout the aqua and orange carpet, complete with fresh new activities each away game event.”</p>

<p>The road game parties start an hour before kickoff. These are this season's Dolphins road games and the party start times:</p>

<p>Sept. 12: Dolphins at Buffalo Bills, Noon<br />
Sept. 19: Dolphins at Minnesota Vikings, Noon<br />
Oct. 17: Dolphins at Green Bay Packers, Noon<br />
Oct. 31: Dolphins at Cincinnati Bengals, Noon<br />
Nov. 7: Dolphins at Baltimore Ravens, Noon<br />
Nov. 28: Dolphins at Oakland Raiders, 3 p.m.<br />
Dec. 12: Dolphins at New York Jets, 3 p.m.<br />
Jan. 2: Dolphins at New England Patriots, Noon<br />
</p>
                              

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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/08/carlos_arroyos_new_single_and.html">Carlos Arroyo’s new single and other Miami Heat tidbits</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> August 10, 2010 06:39 PM</span></div>

  <div class="post_content">       
                              <p>Returning Miami Heat guard Carlos Arroyo has his own theme music accompaniment at AmericanAirlines Arena – El Gran Combo’s “Fiesta de Pilito.” </p>

<p>Now he has a new single out with reggaeton recording artist and fellow Puerto Rican, Yomo. You can listen to the song called “Se va Conmigo” (“She comes with me”) below and purchase it at <a href="http://itunes.apple.com/us/album/se-va-conmigo-single/id385317124?ign-mpt=uo%3D4" target="_blank" rel="nofollow"><u><strong>iTunes</strong></u></a>. </p>

<p>You can also watch a photo shoot of the pair <a href="http://www.youtube.com/watch?v=6fJnaVfBzu8" target="_blank" rel="nofollow"><u><strong>here</strong></u></a>.</p>

<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/7ANsHIguNwk&amp;hl=en_US&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7ANsHIguNwk&amp;hl=en_US&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>

<p>Arroyo, who is a reggaeton fan, <a href="http://nba.fanhouse.com/2009/08/18/carlos-arroyo-launches-singing-career/" target="_blank" rel="nofollow"><u><strong>released “Oculto Secreto” (“Hidden Secret”) last year</strong></u></a> – you can watch it <a href="http://www.primerahora.com/carlos_arroyo_se_estrena_como_cantante-324270.html" target="_blank" rel="nofollow"><u><strong>here</strong></u></a>. </p>

<p>+ With the release of <a href="http://www.sun-sentinel.com/sports/miami-heat/sfl-miami-heat-schedule-081010,0,4884332.story" target="_blank" rel="nofollow"><u><strong>the full NBA schedule today</strong></u></a>, the Heat has just 29 nationally televised games this season. The team can have a maximum of 34 on national TV. Fans can vote on NBA.com for games they want to see broadcast nationally on “Fan Night” – Tuesdays on NBA TV.</p>

<p>+ And with the release of their schedule, the Heat reminded that fans still seeking season tickets for the 2010-11 season, can sign up for the Heat Hopefuls Waiting List for a non-refundable $100 per seat. Those on the waiting list will be given the first shot at partial season ticket plans. Email seasons@heat.com or visit <a href="http://www.nba.com/heat/season_tickets/index.html" target="_blank" rel="nofollow"><u><strong>heat.com</strong></u></a>. Details of the plans are scheduled to be released next week.</p>

<p>+ And according to <a href=" http://www.tmz.com/2010/08/10/lebron-james-orthodox-jew-rabbi-pinto-new-york-business-guidance-spiritual-advisor-kaballah/" target="_blank" rel="nofollow"><u><strong>TMZ.com, LeBron James has sought business assistance from a higher power</strong></u></a>. The website carries an exclusive photo of James meeting “today with Rabbi Yishayahu Yosef Pinto, ... a man known around New York  as the 'Rabbi to the Business Stars.'" Sources told the website James consulted Pinto for guidance on business matters relating to some merchandising deals.<br />
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    dc:title="Sun Sports to rebroadcast Heat Three Kings welcome"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/nba/miami_heat/index.html#253600"
    dc:subject="Miami Heat"
    dc:description="Couldn’t get enough of the Miami Heat’s Summer of 2010 Welcome Event for LeBron James, Chris Bosh and the return of Dwyane Wade on Friday? Or missed the hastily arranged event at AmericanAirlines Arena entirely? Sun Sports is broadcasting a..."
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                     <a id="a253600"></a>
                     <div class="post" id="entry-253600">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/07/sun_sports_to_rebroadcast_heat.html">Sun Sports to rebroadcast Heat Three Kings welcome</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> July 15, 2010 03:49 PM</span></div>

  <div class="post_content">       
                              <p>Couldn’t get enough of the Miami Heat’s Summer of 2010 Welcome Event for LeBron James, Chris Bosh and the return of Dwyane Wade on Friday? Or missed the hastily arranged event at AmericanAirlines Arena entirely? </p>

<p>Sun Sports is broadcasting a condensed one-hour version of the welcome spectacle. Broadcast times are: Saturday at 6 p.m.; Tuesday at 4:30 p.m.; and July 23 at 1 p.m. And starting on Saturday at 6 p.m., fans can also watch the show online at <a href="http://www.foxsportsflorida.com/" target="_blank" rel="nofollow"><u><strong>FoxSportsFlorida.com</strong></u></a>. </p>

<p>Sun Sports is also producing a 30-minute special from this weeks’ Summer Groove presented by Alonzo Mourning and Dwyane Wade. The first airdate is Aug. 11 at 7 p.m. <br />
</p>
                              

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    dc:title="Orange Bowl could be named for Hershey’s Reese’s brand"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/sponsorship/index.html#244598"
    dc:subject="Sponsorship"
    dc:description="ESPN is in serious negotiations with Hershey’s for the chocolate giant’s Reese’s brand to become the title sponsor of the Orange Bowl college football game, according to a report in today’s SportsBusiness Journal. After 21 years, FedEx has bowed out..."
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                     <a id="a244598"></a>
                     <div class="post" id="entry-244598">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/05/orange_bowl_could_be_named_for.html">Orange Bowl could be named for Hershey’s Reese’s brand</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> May 10, 2010 07:27 PM</span></div>

  <div class="post_content">       
                              <p>ESPN is in serious negotiations with Hershey’s for the chocolate giant’s Reese’s brand to become the title sponsor of the Orange Bowl college football game, according to <a href="http://www.sportsbusinessjournal.com/article/65678" target="_blank" rel="nofollow "><u><strong>a report in today’s SportsBusiness Journal</strong></u></a>. </p>

<p>After 21 years, <a href="http://blogs.trb.com/sports/custom/business/blog/2010/05/fedex_drops_title_sponsorship.html" target="_blank" rel="nofollow "><u><strong>FedEx has bowed out as title sponsor</strong></u></a> of the BCS game played at Sun Life Stadium. FedEx had the longest reign as sponsor of a BCS game, but the company said it wanted to focus on its other sports marketing properties, including partnerships with the PGA Tour’s FedEx Cup, the NFL, NBA and NASCAR’s Joe Gibbs Racing. </p>

<p>The SportsBusiness Journal report says ESPN is negotiating with Hershey’s on a four-year deal worth less than $20 million a year. ESPN will begin broadcasting BCS games, including the national championship, next year under a four-year contract that runs through 2014. </p>

<p>Hershey’s declined to comment. </p>

<p>"We believe the Orange Bowl is a premier property and a tremendous marketing opportunity.  We are in active discussions with advertisers,” ESPN spokeswoman Amy Phillips said in a statement. </p>

<p>The Orange Bowl Committee, which hosts the game, isn’t negotiating the sponsorship deal, but is aware of the discussions.</p>

<p>“We are in regular discussions with ESPN regarding the title sponsorship of the Orange Bowl,” Orange Bowl Committee CEO Eric Poms said in a statement. “There are active conversations in the marketplace around the title sponsorship of the Orange Bowl.”</p>

<p>The Orange Bowl next hosts the national championship game in 2013.<br />
</p>
                              

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    dc:title="FedEx drops title sponsorship of Orange Bowl game"
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    dc:subject="NCAA"
    dc:description="After 21 years – and the longest reign as title sponsor of a BCS game - FedEx is dropping its moniker from the Orange Bowl college football game. Kevin Demsky, FedEx Director of Sponsorship Marketing, said the express delivery and..."
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                     <div class="post" id="entry-243498">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/05/fedex_drops_title_sponsorship.html">FedEx drops title sponsorship of Orange Bowl game</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> May  3, 2010 03:22 PM</span></div>

  <div class="post_content">       
                              <p>After 21 years – and the longest reign as title sponsor of a BCS game -- <a href="http://www.sportsbusinessjournal.com/article/65600" target="_blank" rel="nofollow"><u><strong>FedEx is dropping its moniker</strong></u></a> from the Orange Bowl college football game.</p>

<p>Kevin Demsky, FedEx Director of Sponsorship Marketing, said the express delivery and logistics company decided it was time to focus on its other sports marketing partnerships, including the PGA Tour’s FedEx Cup, and relationships with the NFL, NBA and NASCAR's Joe Gibbs Racing. </p>

<p>“Obviously it was a very difficult decision, one we labored over long and hard,” Demsky said. “We made the decision it was probably best for us to begin focusing on some of our other investments.” <br />
 <br />
ESPN, which will begin broadcasting BCS games in January under a four-year contract that runs through 2014, is working on finding a new corporate naming partner for the game played at Sun Life Stadium.</p>

<p>"We are in active discussions around the Orange Bowl, which is a premier property and presents a tremendous marketing opportunity,” ESPN's president of customer marketing and sales Ed Erhardt said in a statement. “FedEx remains an important client and we continue to be engaged with them in other areas."</p>

<p>ESPN declined further comment. </p>

<p>The Orange Bowl Committee, which promotes the game and its surrounding events, is not involved in title sponsorship negotiations, committee spokesman Larry Wahl said. The network and the BCS are responsible for bowl payouts, not the committee, he said.</p>

<p>“We’re going to fulfill our BCS agreement commitment and continue to work with BCS leadership and ESPN,” Wahl said. “We’re confident the network will secure a name sponsor that’s beneficial to all of us. What we do know is ESPN had an exclusive period to negotiate with FedEx. That exclusive period recently expired and ESPN has now actively expanded its conversations with other interested parties.” </p>

<p>Demsky said the decision to drop out as title sponsor was made earlier this year and the company is not sure if it will continue as a more limited sponsor of the Orange Bowl. </p>

<p>“Obviously, the Orange Bowl has been a long time partner and friend and we have some very deep seated relationships. From that perspective I think the Orange Bowl and the entire Orange Bowl festival and all the events that surround that BCS game are a very important part of the community for South Florida," Demsky said. "We’ll look at opportunities that might be available, but for right now, it’s probably much too early to speculate.” </p>

<p>Demsky said the decision had nothing to do with the matchups in recent Orange Bowl games, which have been criticized for their lack of luster, when the Orange Bowl isn’t hosting the national championship game.</p>

<p>“We don’t really get too involved in game matchups, that’s something that has to be worked out by the BCS and the bowl committees," he said. "Our focus has always been creating marketing programs around us that promote the Orange Bowl.” </p>

<p>The Orange Bowl committee announced FedEx as its game title sponsor in 1989 for the 1990 game -- before the Bowl Championship Series was formed in 1998. The Orange, Sugar, Rose and Fiesta bowls each host a BCS bowl game and the fifth BCS game is the national championship game, which rotates among the four bowls. The Orange Bowl next hosts the national championship game in 2013. </p>
                              

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    dc:description="As Tiger Woods played a practice round with Fred Couples at Augusta National and prepared for his 2 p.m. press conference, just a reminder that Fort Lauderdale-based CBSSports.com (and Masters.com) will be the only place you can catch all of..."
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    dc:date="2010-04-05T13:48:25-05:00" />
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                     <a id="a239080"></a>
                     <div class="post" id="entry-239080">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/04/cbssportscom_broadcasting_tige.html">CBSSports.com broadcasting Tiger Woods’ Masters action </a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> April  5, 2010 01:48 PM</span></div>

  <div class="post_content">       
                              <p>As Tiger Woods played a practice round with Fred Couples at Augusta National and prepared for his 2 p.m. press conference, just a reminder that Fort Lauderdale-based <a href="http://www.cbssports.com/" target="_blank" rel="nofollow"><u><strong>CBSSports.com</strong></u></a> (and <a href=" http://www.masters.com/en_US/index.html" target="_blank" rel="nofollow"><u><strong>Masters.com</strong></u></a>) will be the only place you can catch all of the Masters’ first and second rounds -- or Woods’ return to pro golf. </p>

<p>ESPN will be able to break into programming Thursday for Woods’ first round tee shots from the first hole. But other action will have <a href="http://www.nytimes.com/2010/03/31/sports/golf/31espn.html" target="_blank" rel="nofollow"><u><strong>to wait until ESPN’s 4 to 7:30 p.m.</strong></u></a> time slots on Thursday and Friday. </p>

<p>CBSSports.com in conjunction with Masters.com, meanwhile, has beefed up its coverage of the Masters significantly since last year. The site will feature all four days of the tournament, including more than 86 hours of live video – up more than 50 percent from the 2009 Masters.</p>

<p>The company has also added the Featured Group channel, which will show live video of selected pairings on holes 10 through 18. After CBS’ television coverage of action on Saturday and Sunday, CBSSports.com will show a Masters Live recap show. <br />
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    dc:title="Cooking Miami Heat style"
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    dc:subject="Miami Heat"
    dc:description="With the massive popularity of cooking shows, why not cook with the Miami Heat? The team, broadcast partner Sun Sports and AmericanAirlines Arena concessionaire Levy Restaurants have teamed up to create a cooking show of sorts called “Recipes for Success.”..."
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                     <div class="post" id="entry-235645">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/03/cooking_miami_heat_style.html">Cooking Miami Heat style</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> March 10, 2010 02:55 PM</span></div>

  <div class="post_content">       
                              <p>With the massive popularity of cooking shows, why not cook with the Miami Heat? </p>

<p>The team, broadcast partner Sun Sports and AmericanAirlines Arena concessionaire Levy Restaurants have teamed up to create a cooking show of sorts called “Recipes for Success.” The show pairs Heat players, coaches and broadcasters making some of their favorite dishes with arena executive chef Eric Chopin. The show is airing during halftime at Heat home games this month, during the Heat Live post-game shows on Sun Sports and on <a href="http://www.nba.com/heat/news/heat_sun_sports_new_cooking_series.html" target="_blank" rel="nofollow"><u><strong>heat.com</strong></u></a> and <a href="http://www.foxsportsflorida.com/pages/landing?blockID=192905" target="_blank" rel="nofollow"><u><strong>FoxSportsFlorida.com</strong></u></a>. </p>

<p>The series started on Saturday with forward James Jones preparing curry chicken and curry shrimp enchiladas and spinach salad. You can watch the first part of the video below – the second part is at heat.com, as are the recipes. </p>

<p>Meanwhile, fans who eat in the Flagship and Dewars’ 12 lounges at the arena during games can sample that night’s featured recipe. </p>

<p>The rest of the schedule: tonight forward-guard Yakhouba Diawara is dishing up tilapia and steamed vegetables. On Friday, guard Daequan Cook makes pasta salad, steak and potato. On Sunday, guard Mario Chalmers serves jambalaya and garlic bread. March 16 brings broadcaster Tony Fiorentino’s calamari pasta, calamari salad and appetizers. On March 20, Joel Anthony makes oxtail with black eyed peas and plantains. The March 28 game will feature assistant coach David Fizdale’s macaroni & cheese, pork chops and string beans.</p>

<p><object width="388" height="394" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="ep"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><param name="movie" value="http://i.cdn.turner.com/nba/nba/.element/swf/1.1/cvp/nba_embed_container.swf?context=heat_416x234&videoId=teams/heat/2010/03/06/heatrecipesforsuccessjonespart1-1248704" /><param name="bgcolor" value="#000000" /><embed src="http://i.cdn.turner.com/nba/nba/.element/swf/1.1/cvp/nba_embed_container.swf?context=heat_416x234&videoId=teams/heat/2010/03/06/heatrecipesforsuccessjonespart1-1248704" type="application/x-shockwave-flash" bgcolor="#000000" allowfullscreen="true" allowscriptaccess="always" width="388" wmode="transparent" height="394"></embed></object><br />
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    dc:subject="Super Bowl"
    dc:description="+ Super Bowl XLIV wasn’t just a huge event for TV, it – along with the Pro Bowl – helped Sun Life Financial score from its brand new naming rights deal with the Miami Dolphins’ home stadium, according to Joyce..."
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                     <div class="post" id="entry-231961">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2010/02/postsuper_bowlpro_bowl_tidbits.html">Post-Super Bowl/Pro Bowl tidbits, wrap-up</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> February 10, 2010 03:30 PM</span></div>

  <div class="post_content">       
                              <p>+ Super Bowl XLIV wasn’t just a huge event for TV, it – along with the Pro Bowl – helped Sun Life Financial score from its brand new naming rights deal with the Miami Dolphins’ home stadium, according to Joyce Julius, which measures sponsor exposure. The Michigan firm says the two games helped the Toronto-based financial services and insurance company, which signed the naming rights deal Jan. 20, realize more than $27 million in exposure in TV broadcasts and media coverage. CBS’ telecast of the Super Bowl was responsible for 36 percent of Sun Life’s exposure with ESPN’s Pro Bowl broadcast adding another 5 percent. Combined, Joyce Julius reported, the Sun Life logo got 17 minutes and three seconds of airtime and was mentioned 25 times. The company measured the exposure against what advertising during the broadcasts would cost and added in exposure from other media coverage. </p>

<p>+ Saints QB and Super Bowl XLIV MVP Drew Brees already went to Disney World for the post-championship ad and was part of the parade in New Orleans last night that some estimates say attracted as many as 800,000 people. His marketability should skyrocket, experts say. In his <em>Super Bowl XLIV Sports Marketers’ Scouting Report</em>, Bob Dorfman of Baker Street Advertising, wrote before Sunday’s game that Brees “has the most marketing potential of any Super Bowl XLIV player, and a win in Miami could vault him into the upper echelon of athlete endorsers.” Dorfman placed only Colts QB Peyton Manning higher on his endorsement list, but said this about Brees: “articulate, comfortable on camera, a genuinely nice guy, better looking than Peyton, and his cheek birthmark adds a distinctive touch.” Brees, the father of a toddler, is already starring in an online ad for Pampers, so Dorfman believes he’s a good bet for Gerber or Fisher-Price. He’s also in the running for the cover of Madden NFL 11. Since Brees is already known as "Breesus" around NOLA, Dorfman suggests “a Bank of America ad headline ‘Breesus Saves.’”</p>

<p>+ The Super Saturday Night concert on Fort Lauderdale Beach was so successful that some wonder whether the city’s lifting of its ban on open containers just for the Pro Bowl and Super Bowl should be extended. Watch my colleague Brittany Wallman’s video montage from the concert <a href="http://weblogs.sun-sentinel.com/news/politics/broward/blog/2010/02/lauderdales_beach_concert_susp.html" target="_new"><u><strong>here</strong></u></a>. </p>

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    dc:title="Catching up on Tiger, Super Bowl ads, Friday links etc…"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/advertising/index.html#224639"
    dc:subject="Advertising"
    dc:description="Sorry for the delay in catching up on news since vacation, but well, it’s been another busy week. And in case you didn’t know, the Super Bowl will be here in 58 days… but who’s counting? Some thoughts and links:..."
    dc:creator="Sarah Talalay"
    dc:date="2009-12-11T10:32:07-05:00" />
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                     <a id="a224639"></a>
                     <div class="post" id="entry-224639">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/12/catching_up_on_tiger_super_bow.html">Catching up on Tiger, Super Bowl ads, Friday links etc…</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> December 11, 2009 10:32 AM</span></div>

  <div class="post_content">       
                              <p>Sorry for the delay in catching up on news since vacation, but well, it’s been another busy week. And in case you didn’t know, the Super Bowl will be here in 58 days… but who’s counting? </p>

<p>Some thoughts and links:</p>

<p>+ Starting with Super Bowl, CBS says it’s 90 percent sold out of advertising spots for the Feb. 7 big game and ads are hitting $3 million. More from the <em>LA Times </em><a href="http://www.latimes.com/business/la-fi-ct-cbs9-2009dec09,0,621845.story" target="_blank" rel="nofollow"><u>here</u></a>.</p>

<p>+ Baseball teams switching to healthier food, care of the <em>Wall Street Journal</em> <a href="http://online.wsj.com/article/SB10001424052748703514404574587903694286252.html?mod=WSJ_hpp_sections_lifestyle" target="_blank" rel="nofollow"><u>here</u></a>. </p>

<p>+ Olympic merchandise fun… got to read a story from the <em>Vancouver Sun</em> that starts: "Faster, stronger, higher — but not that high." <a href="http://www.canada.com/news/Vancouver+cops+seize+Olympic+themed+ecstasy+tablets/2326786/story.html " target="_blank" rel="nofollow"><u>Here</u></a>.</p>

<p>+ Tiger and more Tiger: Plenty of fallout from the ongoing Woods crash/sexcapades story. <a href="http://www.reuters.com/article/idUSTRE5B84SQ20091209" target="_blank" rel="nofollow"><u>Sponsors ponder their deals</u></a> with the world infamous golfer. <a href="http://www.cnbc.com/id/34330134" target="_blank" rel="nofollow"><u>Gatorade says its decision</u></a> to drop Gatorade Tiger unrelated to recent events. </p>

<p>+ Gotta love that sales of John Gribbin’s book <em>Get a Grip on Physics</em>, which was found in Woods’ wrecked car have skyrocketed. <a href="http://www.guardian.co.uk/books/2009/dec/04/tiger-woods-get-a-grip-on-physics-john-gribbin " target="_blank" rel="nofollow"><u>Here</u></a>. </p>

<p>You can file this in the bulging "people with too much time on their hands" category, but there’s something catchy about <a href="http://blogs.trb.com/entertainment/technology/watchthis/2009/12/tiger_woods_voicemail_slow_jam.html" target="_blank" rel="nofollow"><u>Woods’ voicemail message Slow Jam Remix</u></a>. </p>

<p>Bill Plaschke’s sportsman of the year award goes to “Sleaze.” Read his <a href="http://www.latimes.com/sports/la-sp-plaschke9-2009dec09,0,7508946.column" target="_blank" rel="nofollow"><u>nicely-done column on the issue</u></a> in the <em>LA Times</em> that includes gems like this: "Strong work, Sleaze. You made us forget about that awful beauty of baseball and focus on how the philandering third baseman got to second base. You made us ignore the sappy serenity of golf to watch the hound-dog champion play through his protesting wife to drive over water and into a tree." </p>

<p>Plaschke says our appetite for these kinds of stories seems insatiable, but the <em>Poughkeepsie Journal</em> <u><a href="http://www.poughkeepsiejournal.com/article/20091209/NEWS03/91209013/Marist-Poll--Americans-think-Woods--affairs-should-stay-private" target="_blank" rel="nofollow"><u>reports on a Marist Poll</u></a> </u>that says more people think Woods should deal with the events privately and most don’t think the news will impact decisions about buying Woods-endorsed products.</p>

<p>+ City of Miami delays issuing bonds for parking lots at Florida Marlins ballpark: <em>Bloomberg</em> and The <em>Miami Herald</em> fill you in on this one <a href="http://www.bloomberg.com/apps/news?pid=20601015&sid=a8pR8YnpDMxE" target="_blank" rel="nofollow"><u>here</u></a> and <a href="http://www.miamiherald.com/news/5min/story/1360951.html" target="_blank" rel="nofollow"><u>here</u></a>. </p>

<p>+ And speaking of the Marlins, as we know, team President David Samson is a man of many talents. He’s added playwright to the list. Penning a one-act play that is included in this Sunday’s soldout Miami Stories show at the New Theatre in Coral Gables. Samson is also to act in his own play. Read more <a href="http://www.new-theatre.org/SpecialEvents.php" target="_blank" rel="nofollow"><u>here</u></a>. </p>

<p>And don’t forget to follow me on Twitter: <a href="http://twitter.com/sarahtalalay" target="_blank" rel="nofollow"><u>@sarahtalalay</u></a></p>
                              

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    dc:title="Tony Stewart undergoes Burger King polygraph; Estrada’s sunglasses for sale"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/auto_racing/index.html#217957"
    dc:subject="Auto Racing"
    dc:description="The moment of truth – about NASCAR Sprint Cup driver Tony Stewart’s love for Burger King’s Whopper sandwich – takes place at 1 p.m. Tuesday. Stewart has agreed to undergo an hour-long polygraph test with questions submitted by fans. It’s..."
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/10/tony_stewart_undergoes_burger.html">Tony Stewart undergoes Burger King polygraph; Estrada’s sunglasses for sale</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> October 19, 2009 06:58 PM</span></div>

  <div class="post_content">       
                              <p><img alt="TSpolygraph.jpg" src="http://blogs.trb.com/sports/custom/business/blog/TSpolygraph.jpg" width="400" height="267" align="left" style="float: left; margin: 0px 5px 5px 0px;" />The moment of truth – about NASCAR Sprint Cup driver Tony Stewart’s love for Burger King’s Whopper sandwich – takes place at 1 p.m. Tuesday. Stewart has agreed to undergo an hour-long polygraph test with questions submitted by fans. </p>

<p>It’s all part of Miami-based Burger King’s “Tony Stewart School of Endorsements” ad campaign that launched in September and includes CHiPs star Erik Estrada hawking “Estrada” sunglasses and Carrot Top trying to sell a juicer. Stewart tells the class it should “only endorse things you believe in.” Thus the polygraph test, which can be seen at <a href="http://www.bk.com/en/us/campaigns/truthabouttony.html" target="_blank" rel="nofollow"><u>truthabouttony.com</u></a>. <img alt="estrada1.jpg" src="http://blogs.trb.com/sports/custom/business/blog/estrada1.jpg" width="150" height="150" align="right" style="float: right; margin: 0px 5px 5px 0px;" /></p>

<p>Meanwhile, Estrada’s sunglasses have become something of a novelty: 150 pairs are being auctioned on eBay with the proceeds going to Burger King’s Have It Your Way Foundation. Check them out at <a href=" http://www.estradaglasses.com/" target="_blank" rel="nofollow"><u>estradaglasses.com</u></a>, but be forewarned, as the site says, they’re a novelty, not for actually seeing.<br />
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    dc:title="NBA launches comprehensive Hispanic marketing initiative"
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    dc:subject="NBA"
    dc:description="Last week, the NFL refs announced penalties in Spanish for the benefit of the Hispanic Heritage Month celebration at the Miami Dolphins-New York Jets Monday Night Football game at Land Shark Stadium. The stadium took on a decidedly Latin flavor..."
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/10/nba_launches_comprehensive_his.html">NBA launches comprehensive Hispanic marketing initiative</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> October 19, 2009 05:28 PM</span></div>

  <div class="post_content">       
                              <p><img alt="enebea.jpg" src="http://blogs.trb.com/sports/custom/business/blog/enebea.jpg" width="390" height="456" align="left" style="float: left; margin: 0px 5px 5px 0px;" />Last week, the NFL refs announced penalties in Spanish for the benefit of the Hispanic Heritage Month celebration at the Miami Dolphins-New York Jets Monday Night Football game at Land Shark Stadium. The stadium took on a decidedly Latin flavor with a Calle Dolphins tailgating area; Gloria Estefan and Hank Williams Jr. singing a bilingual “Are you ready for some football?” in the MNF theme video; and Marc Anthony performing the national anthem.</p>

<p>Sports leagues certainly recognize the power of marketing to Hispanics. Today, the NBA announced its most comprehensive Hispanic marketing effort that encompasses all of its previous efforts, which have included Spanish-language radio broadcasts in 11 markets and Spanish language team Web sites, and new ones, including advertising, broadcasting and online components. </p>

<p>The league’s effort is called “éne•bé•a,” – or the Spanish pronunciation of ‘NBA,’ – and includes a dedicated Web site at <a href="http://www.nba.com/enebea/" target="_blank" rel="nofollow"><u>www.nba.com/enebea</u></a>, which currently features a story about the Miami Heat signing guard Carlos Arroyo (who is from Puerto Rico); <a href="http://dmmx2.nba.com:8080/nbae/footage/footage_mhinderman_hispanic_10625.wmv" target="_blank" rel="nofollow"><u>advertising that features Heat guard Dwyane Wade along with Kobe Bryant and Pau Gasol</u></a> on Spanish networks; and content on Spanish language social networking sites. There will also be special merchandise. NBA TV even broadcast the NBA Mexico game between the Philadelphia 76ers and Phoenix Suns in Spanish on Sunday.</p>

<p>Already recognized for its efforts to reach fans globally, the NBA wants to make further inroads with its Hispanic fans, who make up 15 percent of the league’s fan base. Some 25 NBA players hail from Latin America and Spain.</p>

<p>NBA Commissioner David Stern said the number of Hispanics living in the U.S. is close to 50 million that will have a spending power in the next several of years of $1 trillion. </p>

<p>“We pride ourselves on our diversity and inclusiveness as a league,” Stern said. “We’ve slowly begun to diversify our efforts to speak to our Hispanic market.” <br />
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    dc:title="Jacksonville Jaguars blackouts; NFL television maps"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/nfl/index.html#217672"
    dc:subject="NFL"
    dc:description="The Jacksonville Jaguars host the St. Louis Rams on Sunday and once again the game isn’t being aired on local television. Three home games; three blackouts. That’s not news - team officials have predicted they aren’t likely to sell out..."
    dc:creator="Sarah Talalay"
    dc:date="2009-10-16T18:38:32-05:00" />
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                     <a id="a217672"></a>
                     <div class="post" id="entry-217672">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/10/jacksonville_jaguars_blackouts.html">Jacksonville Jaguars blackouts; NFL television maps</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> October 16, 2009 06:38 PM</span></div>

  <div class="post_content">       
                              <p>The Jacksonville Jaguars host the St. Louis Rams on Sunday and once again the <a href="http://www.nfl.com/news/story?id=09000d5d8136f62c&template=with-video-with-comments&confirm=true" target="_blank" rel="nofollow"><u>game isn’t being aired on local television</u></a>. Three home games; three blackouts. </p>

<p>That’s not news -- team officials have predicted they aren’t likely to sell out any home games this season in time to prevent local television blackouts. They’ve blamed the economy. There’s also that loss of 17,000 season ticket holders from last season.</p>

<p>But I think another telling detail is this: a co-worker is one of the Jaguars original season ticket holders. The team played its first game in 1995 and is celebrating its 15th season this year. To honor this milestone, the team sent its original season ticket holders 15-year commemorative pins. Here’s what the note that came with the pins says:</p>

<p>“As a token of our appreciation, we have sent you and 3,819 other special fans who have been with us since Day 1 a pair of 15-year commemorative pins.”</p>

<p>It’s not clear how many season tickets those 3,820 “special fans” account for, but to be at a number that small in just 15 years can’t be good for helping you avoid blackouts.</p>

<p>Meanwhile, here’s a way to tell which NFL games are being broadcast where -- someone’s done a lot of work to figure this out -- check out <a href="http://the506.com/nflmaps/" target="_blank" rel="nofollow"><u>this site for NFL TV distribution maps</u></a>. Thanks to <a href="http://www.jsonline.com/blogs/sports/59009842.html" target="_blank" rel="nofollow"><u>Don Walker of the Milwaukee Journal Sentinel</u></a> for finding this.<br />
</p>
                              

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    dc:title="Florida Marlins ballpark = overpass? (UPDATED with video)"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/mlb/florida_marlins/index.html#216325"
    dc:subject="Florida Marlins"
    dc:description="About an hour into ABC’s broadcast of Saturday’s UM-Oklahoma game at Land Shark Stadium, Brent Musburger waxed about the Hurricanes’ former home, the now-demolished Orange Bowl. ABC aired video showing where the old stadium once stood. On the site, as..."
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    dc:date="2009-10-06T18:35:59-05:00" />
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                     <div class="post" id="entry-216325">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/10/florida_marlins_ballpark_overp.html">Florida Marlins ballpark = overpass? (UPDATED with video)</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> October  6, 2009 06:35 PM</span></div>

  <div class="post_content">       
                              <p><img alt="marlstad.jpg" src="http://blogs.trb.com/sports/custom/business/blog/marlstad.jpg" width="375" height="281" align="left" style="float: left; margin: 0px 5px 5px 0px;"/>About an hour into ABC’s broadcast of Saturday’s UM-Oklahoma game at Land Shark Stadium, Brent Musburger waxed about the Hurricanes’ former home, the now-demolished Orange Bowl. </p>

<p>ABC aired video showing where the old stadium once stood. On the site, as you know, workers have been constructing columns that will serve as the supports for the Florida Marlins’ $515 million retractable-roof ballpark. The images were something like this one at left, although much closer up. (Many, many thanks to Edward Martinez for posting the video on YouTube -- see below).</p>

<p>Here’s what Musburger said (thanks to a friend with a DVR): </p>

<p>“Well, there’s where the old Orange Bowl stood. All those great years and great games. Now an overpass is being built down there.”</p>

<p>Huh? An overpass? Could someone have clued him in? </p>

<p>Here’s what else he said:</p>

<p> “Many, many memories for a lot of folks here in South Florida and around the country, from Doug Flutie to Kellen Winslow, Joe Namath, you can go on and on. And here, they are in their new digs, Land Shark Stadium, where the Dolphins play their home games.”</p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/mhTa2MyJ3tU&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/mhTa2MyJ3tU&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
                              

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    dc:subject="Miami Dolphins"
    dc:description="With the Miami Dolphins now 0-3 to start the 2009 season after a 23-13 loss to the San Diego Chargers this afternoon, filling up Land Shark Stadium for next Sunday’s game against the Buffalo Bills (1-2) could be a challenge...."
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                     <div class="post" id="entry-215143">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/09/miami_dolphins_hoping_to_avoid.html">Miami Dolphins hoping to avoid blackout; offering value pack for Buffalo game</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> September 27, 2009 08:52 PM</span></div>

  <div class="post_content">       
                              <p>With the Miami Dolphins now 0-3 to start the 2009 season after a 23-13 loss to the San Diego Chargers this afternoon, filling up Land Shark Stadium for next Sunday’s game against the Buffalo Bills (1-2) could be a challenge. </p>

<p>The team hasn’t had a regular season game blacked out on local television in more than a decade.</p>

<p>But team officials were already anticipating <a href="http://www.sun-sentinel.com/sports/sfl-miami-dolphins-tickets-09170sbsep17,0,5973238.story" target="_new">avoiding blackouts this season might be tough </a>given that season ticket sales dropped nearly 16 percent last season to 46,131 – the team’s lowest level since 1992. Season ticket sales are up and expected to exceed 50,000 this year. But the team must sell 62,133 upper and lower level seats at least 72 hours before kickoff to prevent games from being blacked out on local TV. </p>

<p>The team, which is scheduled to play the Bills at 4:05 p.m. Sunday, is <a href="http://www.ticketmaster.com/event/0D0042AF7F1834DD?artistid=805964&majorcatid=10004&minorcatid=8" target="_blank" rel="nofollow ">offering a new “Fins Value Pack”</a> for Sunday’s game – with help from Pepsi and Ball Park. For $45, you get an upper level corner/endzone seat, and vouchers for a free soda and a hot dog. That’s a $58 value.</p>
                              

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    dc:title="Beyond the Game debut - local sports biz show"
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    dc:subject="Land Shark Stadium"
    dc:description="Sports consultant Rick Horrow’s new local show Beyond the Game began airing on WPEC Ch. 12 in West Palm Beach on Saturday. Yours truly was on the sports business panel along with former Miami Dolphin Troy Stradford and Brian Finkel,..."
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/09/beyond_the_game_debut_local_sp.html">Beyond the Game debut - local sports biz show</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> September 14, 2009 01:29 PM</span></div>

  <div class="post_content">       
                              <p>Sports consultant Rick Horrow’s new local show <em>Beyond the Game</em> began airing on WPEC Ch. 12 in West Palm Beach on Saturday. Yours truly was on the sports business panel along with former Miami Dolphin Troy Stradford and Brian Finkel, creative director of Horrow Sports Ventures and a student in FAU’s sports management program.</p>

<p>We touched on what to expect at Land Shark Stadium on Dolphins game days; the Dolphins’ new AT&T sponsor patch on practice jerseys, and sports business news around the NFL. Watch it <a href="http://video.cbs12.com/m/26391130/beyond-the-game-panel-discussion.htm" target="_blank" rel="nofollow">here</a>. The show airs Saturdays at 7:30 p.m. <br />
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    dc:title="“Sports Professor” Rick Horrow to launch sports business show on Versus"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/television/index.html#208951"
    dc:subject="Television"
    dc:description="Palm Beach County resident and longtime sports consultant Rick Horrow will debut a new weekly sports show, focusing on the industry’s multi-million dollar business side, on the Versus network on Aug. 25. The $ports Take to be hosted by Horrow,..."
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/08/sports_professor_rick_horrow_t.html">“Sports Professor” Rick Horrow to launch sports business show on Versus</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> August 12, 2009 03:55 PM</span></div>

  <div class="post_content">       
                              <p><img src=" http://www.horrowsports.com/images/uploads/rick_horrow.jpg" align="left" style="float: left; margin: 0px 5px 5px 0px;" />Palm Beach County resident and longtime sports consultant Rick Horrow will debut a new weekly sports show, focusing on the industry’s multi-million dollar business side, on the Versus network on Aug. 25. </p>

<p><em>The $ports Take</em> to be hosted by Horrow, who is known as “The Sports Professor,” has already secured interviews with top industry executives, including NFL Commissioner Roger Goodell, NHL Commissioner Gary Bettman and NASCAR CEO Brian France.</p>

<p>The first show is scheduled to include interviews with Dallas Cowboys owner Jerry Jones and Bryan Trubey, HKS architect on the Cowboys’ new stadium. </p>

<p>The <a href="http://www.horrowsports.com/index.php/tv-show" target="_blank" rel="nofollow ">half-hour show</a>, being produced by Atlanta-based Career Sports & Entertainment, is scheduled to air Tuesday nights at 6:30 p.m. and re-air on Wednesdays at 4 p.m. </p>

<p>Horrow has consulted on dozens of sports construction projects and is an attorney and president of Miami-based <a href="http://www.horrowsports.com/" target="_blank" rel="nofollow ">Horrow Sports Ventures</a>. He did a stint as visiting sports law expert at Harvard Law School and serves as a sports business analyst. He previously served as executive director of the Miami Sports and Exhibition Authority, when plans for now-demolished Miami Arena were forged.<br />
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    dc:description="Want to catch the 82nd Scripps National Spelling Bee, but don’t have access to TV during the day? ESPN360.com is exclusively broadcasting Wednesday’s preliminary round. The broadband sports network, carried for free by Internet Service Providers including AT&amp;T and Verizon,..."
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/05/espn360com_broadcasting_nation.html">ESPN360.com broadcasting National Spelling Bee (including three South Floridians)</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> May 26, 2009 07:35 PM</span></div>

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                              <p>Want to catch the 82nd Scripps National Spelling Bee, but don’t have access to TV during the day? <a href=" http://espn.go.com/broadband/espn360/index" target="_blank" rel="nofollow ">ESPN360.com</a> is exclusively broadcasting Wednesday’s preliminary round. The broadband sports network, carried for free by Internet Service Providers including AT&T and Verizon, will also broadcast the semifinals on Thursday. ESPN360.com is offering access to schools whose students are participating in the bee.</p>

<p>The 293 students competing in the bee include 11 from Florida. The three South Florida competitors are: Vincent A. Medina, a student at Ramblewood Middle in Coral Springs; Serena Skye Laine-Lobsinger, a home schooled student (representing the Parents Educating Children Home School Association) from West Palm Beach; and Franchesca Cabal-Ugaz, a student at Conchita Espinosa Academy in Miami.</p>

<p>Family and friends can catch them in the preliminary round, which ESPN360.com will begin showing at 1:15 p.m. Wednesday. The semifinals will be simulcast on ESPN360.com and ESPN starting at 10 a.m. Thursday. The finals are scheduled to air on ABC at 8 p.m. Thursday.<br />
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    dc:title="Wrap-up from NFL owners meeting"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/nfl/index.html#191115"
    dc:subject="NFL"
    dc:description="Just to re-cap and fill in some of the details from the NFL owners spring meeting at the Ritz-Carlton in Fort Lauderdale: + South Florida lost out to New Orleans – which was the favorite – to land the 2013..."
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                     <a id="a191115"></a>
                     <div class="post" id="entry-191115">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/05/wrapup_from_nfl_owners_meeting.html">Wrap-up from NFL owners meeting</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> May 21, 2009 02:13 PM</span></div>

  <div class="post_content">       
                              <p>Just to re-cap and fill in some of the details from the NFL owners spring meeting at the Ritz-Carlton in Fort Lauderdale:</p>

<p>+ South Florida lost out to New Orleans – which was the favorite – to land the <strong>2013 Super Bowl</strong>. South Florida Super Bowl Host Committee officials, who are preparing for the 2010 game and the Pro Bowl, are already planning to bid for the 2014 game. Typically bid packages go out in November and owners vote in the spring. </p>

<p>+ The league and the players association are to begin discussions for a new <strong>players’ contract</strong> next month, but NFL General Counsel Jeff Pash says he has no time frame for how long negotiations should take. The league opted out of the last two years of the current agreement meaning the deal ends in 2011 and the 2010 season will be played without a salary cap. Some owners believe the agreement, which guarantees roughly 60 percent of football revenues go to player salaries, isn’t working. NFL Players Association Executive Director DeMaurice Smith, who met with owners at their meeting Tuesday, said he isn’t sure why owners feel that way. </p>

<p>“We all know that the players didn't opt out of this deal. We do know that the NFL generated in excess of $8 billion last year. We know that the average team has grown by 400 percent in 10 years. We know that the average team is worth in excess of a billion dollars,” Smith said. “What we don't understand is what is wrong with the current deal when we know those facts exist? And if you want to move or start negotiations it seems to me that we need to understand why they believe that the current deal wasn't good.”</p>

<p>+ Owners didn’t vote on whether to <strong>extend the regular season</strong> to 17 or 18 games, but they discussed the issue. NFL Commissioner Roger Goodell promised the players and partners would be brought in on discussions. Smith said the key to discussions is determining the average each team makes per game and considering why players’ salaries drop for playoff games. </p>

<p>“The players understand the cost to their bodies. The players understand how tough it is to get through a regular season,” Smith said. “They understand the cost. What they don't understand is when their playoff salary drops to $20,000 a game, what's the net profit for the team for that game? And once they understand that, then we can understand or at least be in a process to discuss what the right cost compensation model is for an extra game.”</p>

<p>+ The league reached <a href=" http://www.nytimes.com/2009/05/20/sports/football/19nflnetwork.html" target="_blank" rel="nofollow">agreement with <strong>Comcast</strong></a> to expand the number of homes that can view the NFL Network from 2 million to 10.8 million by moving the network from a higher pay tier to Comcast’s Digital Classic service. The league also reached <a href="http://www.nytimes.com/2009/05/20/sports/football/20fast.html?_r=1" target="_blank" rel="nofollow">agreements with <strong>CBS and Fox</strong></a> to extend their rights to broadcast NFL games by two years until at least 2013. Goodell said conversations are also taking place with NBC about an extension.</p>

<p><img src="  http://www.sportsbusinessdaily.com/content/Image/04-02-2009/Lottery-Ticket.jpg" align="left" style="float: left; margin: 0px 5px 5px 0px;" />+ Owners voted Tuesday to allow teams to forge partnerships with their <strong>local and state lotteries</strong> to generate revenue. Team logos could appear on lottery tickets – as they do in other leagues (see Red Sox example at left) – but only for scratch-off or chance games. “It would not be based on the outcome of games,” Goodell said. “That’s a critical feature for us. We do think it’s responsive to pressures states are feeling right now to help meet some of those shortfalls, what we can do with states and our clubs, to be able to try to create some additional revenue, and I think it has been effective in other sports." The New England Patriots <a href="http://www.boston.com/sports/football/patriots/reiss_pieces/2009/05/nfl_votes_on_lo.html" target="_blank" rel="nofollow">have already jumped aboard</a> with the Massachusetts State Lottery.</p>

<p>+ Owners discussed possibly expanding the <strong>Rooney Rule</strong>, which requires teams interview at least one minority candidate for coaching positions, to include general managers.<br />
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/05/nfl_and_comcast_settle_dispute.html">NFL and Comcast settle dispute over NFL network</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> May 19, 2009 10:44 AM</span></div>

  <div class="post_content">       
                              <p>The NFL owners officially began their spring meeting at the Ritz-Carlton in Fort Lauderdale this morning and the league announced it <a href="http://www.google.com/hostednews/ap/article/ALeqM5i-ERkIPzHIfui1sdjE-OoZ64zh3gD989BU080" target="_blank" rel="nofollow">has reached agreement </a>with Comcast to ensure NFL Network is available to more viewers.  </p>

<p>Terms of the deal were not disclosed, but the agreement ends the <a href="http://www.broadcastingcable.com/article/232813-Sources_NFL_Comcast_Close_To_Resolving_NFL_Network_Carriage_Dispute.php" target="_blank" rel="nofollow">outstanding legal disputes</a> and means the 24-hour all-football network will continue be available to Comcast’s Digital Classic Cable customers, rather than moving to the higher-tier Sports Entertainment package. That means the network will be available in 10.8 million homes, up from 2 million.</p>

<p>“We are delighted to have come to an agreement with the NFL,” Comcast Corp. Chairman and CEO Brian L. Roberts said in a statement. “Our goal has always been to provide our digital customers with access to the NFL’s unique content and, working together, we have struck the right balance between value and distribution on a variety of viewing platforms.  We are looking forward to bringing the NFL’s programming to our customers just in time for the start of the NFL season.”</p>

<p>NFL Commissioner Roger Goodell said in a statement the league looks forward to having coverage of training camps and preseason included on Comcast.<br />
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/04/hispanic_market_weekly_launche.html">Hispanic Market Weekly launches sports business feature</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> April 14, 2009 07:16 PM</span></div>

  <div class="post_content">       
                              <p>With sports teams, leagues and events beginning to understand their Latino fan bases better, <em>Hispanic Market Weekly</em> has added the sports business to its roster of weekly features.</p>

<p><a href="http://www.hispanicmarketweekly.com/feature.cms?id=21" target="_blank" rel="nofollow"> “HispanicSportsBusiness” </a> appears on Fridays in the Coral Gables-based online publication that covers Hispanic business trends, advertising and media. The section focuses on deals, marketing, and other efforts sports are using to reach the Hispanic market. </p>

<p>The section first launched April 3 and in its first two editions has included stories about a study NASCAR commissioned to learn more about its Latino fans; Mexican beer Tecate title sponsoring boxing on ESPN; and how the Houston Astros are catering to their Hispanic fans, who represent a variety of cultures and income levels.</p>

<p>The section, which also has included sports business news briefs on broadcast deals and coverage of the IMG World Congress of Sports conference in Miami earlier this month, aims to cover the dollars associated with soccer, football, baseball, basketball, auto racing and extreme sports. </p>

<p>“We’re about following the money, following the dollars,” said Adam Jacobson, HispanicSportsBusiness associate editor. “The Hispanic sports fan represents a huge part of the U.S. consumer base. Retailers understand this. Sports franchises are just beginning to understand this -- that the growth lies in the Hispanic fan base.”<br />
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    dc:title="Panthers’ parent company launches new media network"
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    dc:subject="Florida Panthers"
    dc:description="When the NHL owners were on the verge of locking out players in 2004, Panthers management didn’t want to be caught without a business plan. Panthers President Michael Yormark worked proactively to position the team and BankAtlantic Center as more..."
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                     <div class="post" id="entry-170434">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/03/panthers_parent_company_launch.html">Panthers’ parent company launches new media network</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> March  9, 2009 01:10 PM</span></div>

  <div class="post_content">       
                              <p>When the NHL owners were on the verge of locking out players in 2004, Panthers management didn’t want to be caught without a business plan. </p>

<p>Panthers President Michael Yormark worked proactively to position the team and BankAtlantic Center as more than just a hockey team and an arena. In 2005, the team’s owners and arena’s operators renamed their business units “Sunrise Sports & Entertainment” to reflect better their wide ranging company that includes the Incredible Ice practice facility in Coral Springs, which is completing an expansion; and a publications business that is revamping its <em>Panthers Insider </em>magazine.</p>

<p>“We decided strategically to position the BankAtlantic Center and the Florida Panthers as a year-round sports entertainment and media company as opposed to a seasonal sports company,” Yormark said. “Furthermore, we realized the importance of creating customized and integrated, partnership opportunities across all of our business units, in order to deliver measurable results and a return on investment for our participating partners and it grew from there.” </p>

<p>Last week, Sunrise Sports & Entertainment unveiled its latest venture: the Sunrise Sports & Entertainment Media Network. It’s a way to integrate and incorporate all its business units and media partners to sell advertisers, sponsors and corporations on a one-stop shopping approach to all their media needs.</p>

<p>What it means is SSE will work with companies that sponsor the team or arena to develop advertising, sponsorship and promotional programs across 15 different platforms all brought together under the SSE Network roof. That includes: the team; arena; game program; <em>Panthers Insider</em> magazine; Incredible Ice; TV broadcaster Fox Sports Florida; cable partner Comcast; radio broadcaster 790 the Ticket; outdoor marquees; the team’s YouTube channel; Facebook and MySpace pages; Twitter account and more. Read more about the social networking portion <a href="http://www.pitchengine.com/floridapantherssunrisesportsentertainment/sse-media-network-unveiled/5890/" target="_new">here</a>.</p>

<p>“Tonight everyone in this room must face the built in challenge of these tough economic times, which is why now more than ever we must provide unique marketing and advertising opportunities that drive results for our partners,” Yormark said during the network’s unveiling last week in the arena’s Chairman’s Club.</p>

<p>“The timing is absolutely perfect, in a fragmented marketplace where more than just traditional media outlets are needed to significantly effect your business, we give you fully integrated sports and entertainment programming,” he continued. “Tonight we touch every available media channel through one portal.” </p>

<p>It remains to be seen whether the network will drive more partnerships and foster more comprehensive marketing and advertising relationships, but Yormark says the company is breaking new ground. Check out the presentation here:</p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/TFGtmPctLlQ&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/TFGtmPctLlQ&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
                              

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    dc:title=" Marlins, Heat, Panthers promote Tobacco Free Florida Week"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/advertising/index.html#168116"
    dc:subject="Advertising"
    dc:description="Those public service announcements by local athletes in which they say they don’t chew, dip or smoke, are having an impact. So much so that Gov. Charlie Crist proclaimed this week “Tobacco Free Florida Week.” In an unusual display of..."
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                     <div class="post" id="entry-168116">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/02/marlins_heat_panthers_promote.html"> Marlins, Heat, Panthers promote Tobacco Free Florida Week</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> February 28, 2009 10:44 PM</span></div>

  <div class="post_content">       
                              <p><img alt="TFF2.jpg" src="http://blogs.trb.com/sports/custom/business/blog/TFF2.jpg" width="400" height="267" align="left" style="float: left; margin: 0px 5px 5px 0px;"/>Those public service announcements by local athletes in which they say they don’t chew, dip or smoke, are having an impact. So much so that Gov. Charlie Crist proclaimed this week “Tobacco Free Florida Week.”</p>

<p>In an unusual display of teamwork, eight pro and college teams around the state along with Fox Sports Florida and Sun Sports are continuing the anti-tobacco messages in force this week. The networks have taped more than 90 tobacco-free announcements with players and coaches. They’ll be played on scoreboards and during game telecasts. </p>

<p>Skeletons -- representing the nearly 29,000 Floridians who die each year from smoking, according to the Centers for Disease Control – will be dressed as sports fans and placed in the stands at participating arenas and stadiums (see photo of skeletons in UF and FSU gear). Street teams will promote anti-tobacco messages; smokifier vans, in which fans can see how they would age if they smoke, will be at the events. </p>

<p>"By combining efforts of professional and collegiate teams, local County Health Departments and other key tobacco prevention stakeholders, we can further extend the reach of the campaign's message," Kim Berfield, Florida Department of Health deputy secretary, said in a statement.</p>

<p>The festivities started Friday at the Orlando Magic-Detroit Pistons game and continued today at FSU’s basketball game against Clemson. Sunday afternoon’s Marlins-St. Louis Cardinals spring training game in Jupiter will also be a Tobacco Free Florida event. The rest of the week’s schedule: Monday night’s Heat-Cleveland Cavaliers game at AmericanAirlines Arena; Tuesday’s Tampa Bay Rays-Houston Astros spring trianing game; Thursday’s Panthers-Pittsburgh Penguins game at BankAtlantic Center; Friday’s Tampa Bay Lightning-St. Louis Blues game; and Saturday’s UF-University of Kentucky basketball game. </p>

<p>"Tobacco Free Florida Week presents a tremendous platform for us to utilize our unique media assets, along with those of our sports team partners across the state, in a concentrated, highly-visible way and encourage Floridians to pledge to be tobacco free," Fox Sports and Sun Sports Senior Vice President and General Manager Steve Liverani said in a statement.</p>

<p><a href="http://tobaccofreefloridaweek.com/" target="_new">Tobacco Free Florida Week</a> is one part of this year’s campaign to promote anti-tobacco messages and help smokers quit. The campaign is funded by tobacco settlement dollars made available for anti-smoking programs when Floridians approved a constitutional amendment in 2006. Last year, $17 million was spent on the media campaign; the amount is up to $19.8 million this year. </p>

<p>The program directs smokers to the American Cancer Society’s Quitline for counseling and nicotine replacement patches, gum and lozenges. The message has been effective. Calls to the Quitline rose from about 4,000 in 2007 to about 45,000 last year.  </p>

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    dc:title="Panthers giving away a street hockey party, if you’re watching"
    dc:identifier="http://blogs.trb.com/sports/custom/business/blog/nhl/florida_panthers/index.html#160374"
    dc:subject="Florida Panthers"
    dc:description="There are three more chances to enter the Panthers’ “Watch It! Win It!” promotion, for a chance to win a block party, complete with a street hockey game with two Panthers players to serve as coaches. During the next three..."
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    dc:date="2009-01-29T17:20:42-05:00" />
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                     <a id="a160374"></a>
                     <div class="post" id="entry-160374">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/01/panthers_giving_away_a_street.html">Panthers giving away a street hockey party, if you’re watching</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> January 29, 2009 05:20 PM</span></div>

  <div class="post_content">       
                              <p>There are three more chances to enter the Panthers’ <a href="http://panthers.nhl.com/FSFlorida_WatchItWinIt.htm" target="_new">“Watch It! Win It!” promotion,</a> for a chance to win a block party, complete with a street hockey game with two Panthers players to serve as coaches.</p>

<p>During the next three Panthers’ game broadcasts on FSN Florida, fans will receive a special code to enter at the team’s Web site, www.floridapanthers.com. They’ll be entered for a chance to win the block party and nightly prizes that have included free tickets, a $100 shopping spree at Pantherland, and an autographed jersey. </p>

<p>Codes will be given out during tonight’s broadcast of the Panthers game against the Montreal Canadiens; Saturday’s game against the New York Islanders; and Tuesday’s game against the Toronto Maple Leafs. </p>
                              

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    dc:title="FedEx’s BCS and Orange Bowl exposure"
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    dc:subject="Sponsorship"
    dc:description="FedEx isn’t advertising during Super Bowl XLIII on Sunday, but the express shipping company got nearly four hours of television exposure during this month’s FedEx-sponsored Orange Bowl and BCS national championship games at Dolphin Stadium. That’s exposure valued at $383..."
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    dc:date="2009-01-26T14:23:23-05:00" />
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                     <a id="a159354"></a>
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2009/01/fedexs_bcs_and_orange_bowl_exp.html">FedEx’s BCS and Orange Bowl exposure</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> January 26, 2009 02:23 PM</span></div>

  <div class="post_content">       
                              <p>FedEx isn’t advertising during Super Bowl XLIII on Sunday, but the express shipping company got nearly four hours of television exposure during this month’s FedEx-sponsored Orange Bowl and BCS national championship games at Dolphin Stadium.</p>

<p>That’s exposure valued at $383 million measured against television ad rates during the games – with the value during the BCS game being higher than the Orange Bowl game, naturally. According to Joyce Julius, which measures sponsor exposure, that value was calculated this way: $256 million from the BCS game in which Florida beat Oklahoma, and $126.8 million from the Orange Bowl game in which Virginia Tech beat Cincinnati. Joyce Julius reported FedEx got 51 mentions and an hour and 59 minutes of screen time during the BCS game and 59 mentions and an hour and 56 minutes during the Orange Bowl game.</p>

<p>Two other BCS bowl game sponsors scored higher values than FedEx did for the Orange Bowl game during their traditional bowl games this year. Tostitos received 43 mentions and an hour and 58 minutes of screen time during the Fiesta Bowl for a value of $138 million; Allstate received 45 mentions and an hour and 51 minutes during the Sugar Bowl for a value of $131 million. Citi, meanwhile, got 25 mentions and an hour and 21 minutes airtime during the Rose Bowl for a value of $111.4 million, Joyce Julius reported.</p>

<p>The Michigan firm's research shows other companies that received significant exposure time during the BCS game included Nike with a value of $61 million and Southwest Airlines with a value of $31.3 million. <br />
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    dc:subject="Orange Bowl"
    dc:description="After 12 straight years of advertising during the Super Bowl – and a presence in 18 Super Bowls since 1989 – FedEx is bowing out of the 2009 game. At an average price of $3 million for a 30-second spot,..."
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                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2008/12/fedexs_big_bowl_exposure.html"> FedEx’s big bowl exposure</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> December 31, 2008 12:23 PM</span></div>

  <div class="post_content">       
                              <p>After 12 straight years of advertising during the Super Bowl – and a presence in 18 Super Bowls since 1989 – FedEx is bowing out of the 2009 game. At an average price of $3 million for a 30-second spot, lots of companies are making difficult choices about television’s most expensive advertising. Read FedEx Director of Advertising Steve Pacheco’s reasoning<a href="http://citizenshipblog.fedex.designcdt.com/node/558" target="_new"> here</a>. </p>

<p>But FedEx is likely to get plenty of exposure during the next week, with its name attached to the 75th annual Orange Bowl game tomorrow night and the BCS National Championship game a week later on Jan. 8.  </p>

<p>When the BCS added a fifth bowl game to the mix three years ago, not only did the national championship host location get an extra bowl game, the title sponsors did, too. The eight-figure four-year agreement with Fox to broadcast the BCS games includes a number of ads for the title sponsors during the games and promotion during other Fox broadcasts and in print and radio advertising. FedEx is also the “official overnight delivery service of the BCS.” </p>

<p>Eric Wright, vice president of research and development for Joyce Julius, which measures sponsor exposure, says the title sponsor earns more mentions during the non-championship bowl game, but the value from the national championship game is higher.</p>

<p>“It looks like the sponsor grabs slightly more onscreen time and mentions in their traditional bowl than the championship game, but the ad rates being what they are [in the national championship game] were higher,” Wright said. </p>

<p>For example, Allstate received 61 mentions and two hours and 42 minutes of screen time during this year’s Allstate Sugar Bowl for a total value of $172.4 million, when measured against ad rates during the game. The insurance company got just 50 mentions and one hour and 53 minutes of screen time during the BCS National Championship game, but that time was valued at $231.1 million, Joyce Julius reported.</p>

<p>By contrast, the title sponsors FedEx for the Orange and Tostitos for the Fiesta and presenting sponsor Citi for the Rose Bowl, received less value from their exposure, even if there were more mentions or screen time. Joyce Julius figures show FedEx received 48 mentions and an hour and 49 minutes of screen time for a value of $117.3 million. Tostitos got 61 mentions and two hours and 12 minutes of screen time for a value of $142.3 million. And Citi got 29 mentions and an hour and 42 minutes of airtime for a value of $107.4 million. </p>

<p>The trend was similar in 2007, the first year the fifth game was added to the BCS rotation. Tostitos got 86 mentions and two hours 10 minutes of airtime for a value of $101.2 million for the Tostitos Fiesta Bowl. For the BCS National Championship game, the company got 36 mentions and an hour and 50 minutes of airtime for a value of $175.3 million. </p>

<p>Meanwhile, Fedex received 66 mentions and one hour and 55 minutes of airtime for a value of $88.6 million; Allstate received 56 mentions, an hour and 58 minutes of screen time for a value of $89.6 million; and Citi got 26 mentions and just 16 minutes of air time for a value of $26.6 million from the Rose Bowl. <br />
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    dc:subject="Television"
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                     <div class="post" id="entry-145148">
                        <h2><a href="http://blogs.trb.com/sports/custom/business/blog/2008/11/mlb_network_41_days_until_laun.html">MLB Network: 41 days until launch</a></h2><br><div class="postmetadata"><span class="author_link"><small>By Sarah Talalay</small></span><span> November 20, 2008 08:17 PM</span></div>

  <div class="post_content">       
                              <p><img alt="trademark_logo2.jpg" src="http://blogs.trb.com/sports/custom/business/blog/trademark_logo2.jpg" width="275" height="284" align="left" style="float: left; margin: 0px 5px 5px 0px;" />A clock is counting down the days until the Major League Baseball Network launches in 50 million homes on Jan. 1. It’s down to 41 days.</p>

<p>It’s not exactly the economic environment MLB Network President and CEO Tony Petitti envisioned for starting a new channel, but the number of homes – the largest for a league network – means guaranteed subscriber fees. </p>

<p>(By contrast, ESPN is in 98 million homes; the NFL Network, which launched five years ago, is now in 44 million homes). </p>

<p>Petitti said the network is aggressively pursuing advertisers beyond its corporate partners. </p>

<p>“Obviously it would have been much easier to be doing this a year ago,” Petitti said. </p>

<p>Appearing at the 10th annual Fantasy Sports Association's Sports Media & Technology conference in New York this week, Petitti outlined plans for the new channel:</p>

<p>The network will launch with “hot stove” shows five nights a week at 7 p.m. The network also has the rights to re-air the Don Larsen’s perfect game from the 1956 World Series, complete with the original commercials. </p>

<p>Spring training will bring a “30 clubs in 30 days” show when the network will visit each team’s camp. The network is also scheduled to broadcast 16 World Baseball Classic games. </p>

<p>Once the season starts, an "MLB Tonight" show will air starting at 6 p.m. and run until the end of the last west coast game, Petitti said.</p>

<p>“We want to be the second choice for fans,” Petitti said stressing that fans’ first choice should be their local team’s broadcast. “We built the show to be a complementary way for fans to watch baseball.”</p>

<p>Petitti anticipates the network will show 1,400 live hours during its first year, including 26 game telecasts. Within five years, he said, the network hopes to bid for another package of games. He said there are plans to air the network internationally, with Canada being the first target outside the U.S. <br />
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