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<li> <a href="http://www.conversationblog.com/journal/2012/2/10/public-relations-gets-serious-and-other-take-aways-from-davo.html"><strong>Public Relations get's serious and other take aways from Davos</strong></a> <span class="timeago">3 hours ago</span> <span class="site"><a href="http://www.conversationblog.com/journal/rss.xml" >Conversationblog - PR & Blogging</a></span><br /><p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.conversationblog.com/storage/CommunicationOnTop2.png?__SQUARESPACE_CACHEVERSION=1328884281578" alt="" width="93" height="147" /></span></span>After 2 days at the <a href="http://forumdavos.com/" target="_blank"><span>Top Communications Conference in <span>Davos</span></span></a> it is clear that the Public Relations industry is willing to take itself (more) seriously.</p>
<p>With a hundred delegates from countries as far as <strong><span>India, Japan, Russia, Malaysia and the Middle East</span></strong> the conference was again a success in the way that it gave a great overview of how senior PR professionals see their function and industry evolve.</p>
<p><span>Some take <span>aways</span> which I have highlighted in my notes:</span></p>
<ul>
<li><strong>We're ready for the C-level function.</strong></li>
</ul>
<p>Although most delegates admit that we need better education and more management skills, most agreed that Public Relations needs to have a place on the board in any kind of organisation.</p>
<p><span>Being responsible for "ongoing relations with all constituents that can influence an organisation" gives us the legitimacy to influence top decisions.</span></p>
<p>We had some great examples where this is the case already. I very much appreciated the speech of <a href="http://theinfluence100.com/roma-balwani" target="_blank"><span><span>Roma</span> <span>Balwani</span></span></a> who was on my panel about the role of the Chief Communications Manager.</p>
<p><span><span>Roma</span> is the Senior <span>VP</span> and Head of Corporate Communications at the </span><a href="http://www.mahindra.com/" target="_blank"><span><span>Mahindra</span> Group</span></a><span> in India, one of the biggest organisation in the country and beyond. </span></p>
<p>She explained how her role evolved and how she's currently managing the global brand an reputation of the company. Support from the CEO, adding value to the vision and values of the organisation and being focused on return on investment where some of her key aspects with regards to her role.</p>
<ul>
<li><strong>We are ready to own internal and employee communications.</strong></li>
</ul>
<p>This was a very interesting debate where <a href="http://www.forumdavos.com/people/3/Paul+Holmes" target="_blank">Paul Holmes</a>,  Founder and CEO of "The Holmes Report" and <a href="http://www.forumdavos.com/people/68/Nettie+Buitelaar" target="_blank"><span><span>Nettie</span> <span>Buitelaar</span></span></a><span>, CEO of <span>Leiden</span> Bio Science Park shared their views on the question who should "own" internal and employee communications.</span></p>
<p>Again here, while there were some nuances in the discussion, most of us present agreed that we can not have good external communications without fantastic, <strong><span>open and honest internal communications</span></strong>.</p>
<p><span>Employees will and are talking about the company they work for and by definition influence the image of the organisation. Therefore there should be no discrepancy between internal and external. </span></p>
<p>While some advocate the principle <strong>"all employees are doing PR"</strong><span> - there was a consensus on the need for a context in which this could happen. Overall, </span><strong>transparency and trust</strong> towards employees were mentioned as the key ingredients for strong overall PR.</p>
<ul>
<li><strong>We're still struggling with social media integration.</strong></li>
</ul>
<p>Maybe I am biased but I had the feeling that social media was again presented as "another channel" where clicks &amp; likes played a too important role.</p>
<p><span>On two occasions I had the uneasy feeling that the Egyptian revolution was being hijacked by companies to create social media campaigns. One example was the <span>Vodafone</span> "Power to You" campaign. </span></p>
<p>I am glad that together with <a href="http://twitter.com/giannicatalfamo" target="_blank"><span><span>Gianni</span> <span>Catalfamo</span></span></a><span> from <span>Ketchum</span> <span>Pleon</span> I </span><a href="http://www.globalpost.com/dispatches/globalpost-blogs/the-casbah/vodafone-video-stirs-controversy-egypt" target="_blank">was not the only one</a><span> to feel this uneasiness. </span></p>
<p>Still on social media I was amazed to find out that reporters are still struggling with the intake of online sources and that FP7 projects from the EU are being set up to create "online monitoring and analysis tools" like <a href="http://www.sync3.eu/" target="_blank">Sync3</a>.</p>
<p><strong>As for my own part in the conference:</strong></p>
<p>I promoted the <a href="http://emergency20wiki.org/" target="_blank">Emergency 2.0 Wiki</a> - a volunteer engagement with many others across the globe to create an open and free platform where all information is gathered on the topic of the use of social media for emergency management.</p>
<p>You are very much welcome to join our effort online. Below my presentation.</p>
<p>&nbsp;</p>
<div id="__ss_11510678" style="width: 340px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Emergency 2.0 Wiki at Davos Conference" href="http://www.slideshare.net/borremap/emergency-20-wiki-at-davos-conference" target="_blank">Emergency 2.0 Wiki at Davos Conference</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/11510678" width="340" height="284" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/borremap" target="_blank">Philippe Borremans</a></div>
</div>
<p>&nbsp;</p>
<p><strong>There were many other topics discussed as you can imagine. </strong></p>
<p><span>I can not cover them all here but let me say I was amazed at the professionalism of all PR colleagues present and the will to engage in life changing and transparent communications for a better world.</span></p>
<p>It was great to meet up with<a href="http://www.forumdavos.com/programme" target="_blank"> like-minded colleagues</a> from across the globe and am looking forward to next year.</p></li>
<li> <a href="http://feedproxy.google.com/~r/collegewebeditor/~3/7HEOseo_5ck/"><strong>The University of Denver is going the #Infographics way to help promote a new #highered degree</strong></a> <span class="timeago">1 day ago</span> <span class="site"><a href="http://collegewebeditor.com/blog/index.php/feed/" >collegewebeditor.com: web, marketing & PR in higher ed</a></span><br />The lead-generation websites for for-profits have used infographics to increase the number of links and social shares as part of their marketing strategy for several months. And, this is &#8220;linkbait&#8221; strategy has been VERY successful with many mentions in Mashable (including this recent article on how higher ed institutions use social media). I&#8217;ve already said [...]</li>
<li> <a href="http://feedproxy.google.com/~r/collegewebeditor/~3/Fpxji-9lpH4/"><strong>Responsive Web Design in #highered: One Design to Rule Them All?</strong></a> <span class="timeago">1 week ago</span> <span class="site"><a href="http://collegewebeditor.com/blog/index.php/feed/" >collegewebeditor.com: web, marketing & PR in higher ed</a></span><br />My latest University Business column is now available in the February issue as well as online: &#8221; Responsive Web Design in Higher Education: One Design to Rule Them All?&#8221; In this column, I make the case for Responsive Web Design in higher ed by sharing some data, examples and tips from early adopters (even the [...]</li>
<li> <a href="http://feedproxy.google.com/~r/collegewebeditor/~3/LF9XVZ75094/"><strong>UPDATED: Has Facebook ?Stolen? your FB official #highered page?</strong></a> <span class="timeago">2 weeks ago</span> <span class="site"><a href="http://collegewebeditor.com/blog/index.php/feed/" >collegewebeditor.com: web, marketing & PR in higher ed</a></span><br />UPDATED on Jan 27, UWGB and other institutions got their official pages back, for details, check the bottom of this post. After reading Todd Sanders&#8217; blog post on how the official UWGB Facebook page was hijacked by Facebook (basically by switching the institutional page with the &#8220;community-generated&#8221; FB page), I asked Wednesday morning on Twitter [...]</li>
<li> <a href="http://feedproxy.google.com/~r/collegewebeditor/~3/vubmvUo8lNU/"><strong>Top 2012 #highered Web and Social Media Conferences</strong></a> <span class="timeago">3 weeks ago</span> <span class="site"><a href="http://collegewebeditor.com/blog/index.php/feed/" >collegewebeditor.com: web, marketing & PR in higher ed</a></span><br />You might not know it, but I maintain a Google calendar of higher ed events and conferences where I keep track of anything interesting for web and marketing teams working in universities and colleges. It&#8217;s a useful tool, but here&#8217;s a selection (in chronological order) of the most interesting events with deadlines for registration, call [...]</li>
<li> <a href="http://feedproxy.google.com/~r/collegewebeditor/~3/8B9Te8-5e2U/"><strong>Top 11 #highered websites ranked by EDU Checkup scores</strong></a> <span class="timeago">3 weeks ago</span> <span class="site"><a href="http://collegewebeditor.com/blog/index.php/feed/" >collegewebeditor.com: web, marketing & PR in higher ed</a></span><br />Website redesigns are a fact of life in higher education. And, that&#8217;s why our yearly Web Redesign Boot Camp webinar series (Feb 7-9, 2012) is always very well-attended as it provides practical tips and useful advice for web redesign projects in higher education as well as a good overview of the latest trends in our [...]</li>
<li> <a href="http://feedproxy.google.com/~r/collegewebeditor/~3/mNXUyhboapc/"><strong>Spreading and sharing school pride (and brand) with Facebook Timeline Cover Photos #highered</strong></a> <span class="timeago">4 weeks ago</span> <span class="site"><a href="http://collegewebeditor.com/blog/index.php/feed/" >collegewebeditor.com: web, marketing & PR in higher ed</a></span><br />Facebook finally rolled out its new profile format, Timeline, to all users before the holiday break. Beyond sharing in a timeline format all you ever did on Facebook (that is if you don&#8217;t edit your privacy settings), your new Facebook user profile has now a reserved space for a Cover Photo, the equivalence of the [...]</li>
<li> <a href="http://feedproxy.google.com/~r/collegewebeditor/~3/V2wKmAbsE1Q/"><strong>Take the Survey about the 2012 State of the Mobile Web in #highered to get the report!</strong></a> <span class="timeago">1 month ago</span> <span class="site"><a href="http://collegewebeditor.com/blog/index.php/feed/" >collegewebeditor.com: web, marketing & PR in higher ed</a></span><br />Since the first edition of my survey about the State of the Mobile Web in higher education last year, more research about the topic has been conducted by vendors (Inigral &#038; Stamats), organizations (Educause) and the Mobile evangelist in our industry, Dave Olsen. As you probably know if you are a regular reader of this [...]</li>
<li> <a href="http://feedproxy.google.com/~r/collegewebeditor/~3/MmeWz8gyqBM/"><strong>What #highered pros should learn this year: Share your 2012 Learning Resolutions!</strong></a> <span class="timeago">1 month ago</span> <span class="site"><a href="http://collegewebeditor.com/blog/index.php/feed/" >collegewebeditor.com: web, marketing & PR in higher ed</a></span><br />I&#8217;ve already said (and written) it many times: one of the things I love the most in higher education is the fact that we can (and have the duty to) learn all the time. No matter how the learning happens, it is always nurtured, welcomed and valued in our small community (and, I know, it [...]</li>
<li> <a href="http://www.conversationblog.com/journal/2011/12/23/very-best-wishes-for-2012.html"><strong>Very best wishes for 2012</strong></a> <span class="timeago">2 months ago</span> <span class="site"><a href="http://www.conversationblog.com/journal/rss.xml" >Conversationblog - PR & Blogging</a></span><br /><p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.conversationblog.com/storage/christmas_0005_tree.png?__SQUARESPACE_CACHEVERSION=1324656950878" alt="" /></span></span>Dear readers,</p>
<p>First of all <strong>a big thank you</strong> for being a reader of <strong>Conversationblog.com</strong>...</p>
<p>I will do my best to bring you new insights on public relations, social media communications and crisis communications in <strong>2012</strong> as well.</p>
<p>This year has been great at <strong>Van Marcke Group</strong>; the launch of a new intranet, the roll out of a full scale internal social media platform, first steps into online video, QR codes and a social media enhanced newsroom in the works...</p>
<p>Several <strong>universities and schools</strong> allowed me to share my experience with the next generation of communications professionals this year, something I love to do and I always learn from.</p>
<p>Also a big thank you to my <strong>private clients</strong> who trusted my advise and allowed me to help them with their challenges and projects.</p>
<p>On the personal side, my wife and I where lucky enough to see more of our little globe and had some fantastic <strong>travel adventures</strong> and encounters with great people. Our house also became (finally) a home and we're really enjoying it.</p>
<p><strong>I wish you all the best for the next year; enjoy quality time with your families and take care of each other !</strong></p>
<p>Kind regards, Philippe Borremans.</p></li></ul>
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