HTTP/1.1 200 OK
Date: Sun, 12 Feb 2012 11:42:32 GMT
Server: Apache
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
X-Pingback: http://www.webmetricsguru.com/xmlrpc.php
Vary: Accept-Encoding
Connection: close
Content-Type: text/html; charset=UTF-8

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head profile="http://gmpg.org/xfn/11">
	<title>WebMetricsGuru  &raquo; 2011 &raquo; February</title>
	<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
	<meta name="generator" content="WordPress 3.3.1" />
<meta name="google-site-verification" content="9N6RQX53rdZ3X9lqfq8_zTyzhSNzyXhj_Nq2PFJXScE" />
    <meta http-equiv="imagetoolbar" content="no" />
    <meta name="robots" content="all" />
	<style type="text/css" media="screen">
		@import url( http://www.webmetricsguru.com/wp-content/themes/Webmetricsguru-002/style.css );
	</style>
	<link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="http://www.webmetricsguru.com/feed/" />
	<link rel="alternate" type="text/xml" title="RSS .92" href="http://www.webmetricsguru.com/feed/rss/" />
	<link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="http://www.webmetricsguru.com/feed/atom/" />
	<link rel="shortcut icon" type="image/ico" href="http://www.webmetricsguru.com/wp-content/themes/Webmetricsguru-002/images/favicon.ico" />
	<script type="text/javascript" src="http://www.webmetricsguru.com/wp-content/themes/Webmetricsguru-002/scripts/slider.js"></script>
	<link rel="pingback" href="http://www.webmetricsguru.com/xmlrpc.php" />
    	<link rel='archives' title='February 2012' href='http://www.webmetricsguru.com/archives/2012/02/' />
	<link rel='archives' title='January 2012' href='http://www.webmetricsguru.com/archives/2012/01/' />
	<link rel='archives' title='December 2011' href='http://www.webmetricsguru.com/archives/2011/12/' />
	<link rel='archives' title='November 2011' href='http://www.webmetricsguru.com/archives/2011/11/' />
	<link rel='archives' title='October 2011' href='http://www.webmetricsguru.com/archives/2011/10/' />
	<link rel='archives' title='September 2011' href='http://www.webmetricsguru.com/archives/2011/09/' />
	<link rel='archives' title='August 2011' href='http://www.webmetricsguru.com/archives/2011/08/' />
	<link rel='archives' title='July 2011' href='http://www.webmetricsguru.com/archives/2011/07/' />
	<link rel='archives' title='June 2011' href='http://www.webmetricsguru.com/archives/2011/06/' />
	<link rel='archives' title='May 2011' href='http://www.webmetricsguru.com/archives/2011/05/' />
	<link rel='archives' title='April 2011' href='http://www.webmetricsguru.com/archives/2011/04/' />
	<link rel='archives' title='March 2011' href='http://www.webmetricsguru.com/archives/2011/03/' />
	<link rel='archives' title='February 2011' href='http://www.webmetricsguru.com/archives/2011/02/' />
	<link rel='archives' title='January 2011' href='http://www.webmetricsguru.com/archives/2011/01/' />
	<link rel='archives' title='December 2010' href='http://www.webmetricsguru.com/archives/2010/12/' />
	<link rel='archives' title='November 2010' href='http://www.webmetricsguru.com/archives/2010/11/' />
	<link rel='archives' title='October 2010' href='http://www.webmetricsguru.com/archives/2010/10/' />
	<link rel='archives' title='September 2010' href='http://www.webmetricsguru.com/archives/2010/09/' />
	<link rel='archives' title='August 2010' href='http://www.webmetricsguru.com/archives/2010/08/' />
	<link rel='archives' title='July 2010' href='http://www.webmetricsguru.com/archives/2010/07/' />
	<link rel='archives' title='June 2010' href='http://www.webmetricsguru.com/archives/2010/06/' />
	<link rel='archives' title='May 2010' href='http://www.webmetricsguru.com/archives/2010/05/' />
	<link rel='archives' title='April 2010' href='http://www.webmetricsguru.com/archives/2010/04/' />
	<link rel='archives' title='March 2010' href='http://www.webmetricsguru.com/archives/2010/03/' />
	<link rel='archives' title='February 2010' href='http://www.webmetricsguru.com/archives/2010/02/' />
	<link rel='archives' title='January 2010' href='http://www.webmetricsguru.com/archives/2010/01/' />
	<link rel='archives' title='December 2009' href='http://www.webmetricsguru.com/archives/2009/12/' />
	<link rel='archives' title='November 2009' href='http://www.webmetricsguru.com/archives/2009/11/' />
	<link rel='archives' title='October 2009' href='http://www.webmetricsguru.com/archives/2009/10/' />
	<link rel='archives' title='September 2009' href='http://www.webmetricsguru.com/archives/2009/09/' />
	<link rel='archives' title='August 2009' href='http://www.webmetricsguru.com/archives/2009/08/' />
	<link rel='archives' title='July 2009' href='http://www.webmetricsguru.com/archives/2009/07/' />
	<link rel='archives' title='June 2009' href='http://www.webmetricsguru.com/archives/2009/06/' />
	<link rel='archives' title='May 2009' href='http://www.webmetricsguru.com/archives/2009/05/' />
	<link rel='archives' title='April 2009' href='http://www.webmetricsguru.com/archives/2009/04/' />
	<link rel='archives' title='March 2009' href='http://www.webmetricsguru.com/archives/2009/03/' />
	<link rel='archives' title='February 2009' href='http://www.webmetricsguru.com/archives/2009/02/' />
	<link rel='archives' title='January 2009' href='http://www.webmetricsguru.com/archives/2009/01/' />
	<link rel='archives' title='December 2008' href='http://www.webmetricsguru.com/archives/2008/12/' />
	<link rel='archives' title='November 2008' href='http://www.webmetricsguru.com/archives/2008/11/' />
	<link rel='archives' title='October 2008' href='http://www.webmetricsguru.com/archives/2008/10/' />
	<link rel='archives' title='September 2008' href='http://www.webmetricsguru.com/archives/2008/09/' />
	<link rel='archives' title='August 2008' href='http://www.webmetricsguru.com/archives/2008/08/' />
	<link rel='archives' title='July 2008' href='http://www.webmetricsguru.com/archives/2008/07/' />
	<link rel='archives' title='June 2008' href='http://www.webmetricsguru.com/archives/2008/06/' />
	<link rel='archives' title='May 2008' href='http://www.webmetricsguru.com/archives/2008/05/' />
	<link rel='archives' title='April 2008' href='http://www.webmetricsguru.com/archives/2008/04/' />
	<link rel='archives' title='March 2008' href='http://www.webmetricsguru.com/archives/2008/03/' />
	<link rel='archives' title='February 2008' href='http://www.webmetricsguru.com/archives/2008/02/' />
	<link rel='archives' title='January 2008' href='http://www.webmetricsguru.com/archives/2008/01/' />
	<link rel='archives' title='December 2007' href='http://www.webmetricsguru.com/archives/2007/12/' />
	<link rel='archives' title='November 2007' href='http://www.webmetricsguru.com/archives/2007/11/' />
	<link rel='archives' title='October 2007' href='http://www.webmetricsguru.com/archives/2007/10/' />
	<link rel='archives' title='September 2007' href='http://www.webmetricsguru.com/archives/2007/09/' />
	<link rel='archives' title='August 2007' href='http://www.webmetricsguru.com/archives/2007/08/' />
	<link rel='archives' title='July 2007' href='http://www.webmetricsguru.com/archives/2007/07/' />
	<link rel='archives' title='June 2007' href='http://www.webmetricsguru.com/archives/2007/06/' />
	<link rel='archives' title='May 2007' href='http://www.webmetricsguru.com/archives/2007/05/' />
	<link rel='archives' title='April 2007' href='http://www.webmetricsguru.com/archives/2007/04/' />
	<link rel='archives' title='March 2007' href='http://www.webmetricsguru.com/archives/2007/03/' />
	<link rel='archives' title='February 2007' href='http://www.webmetricsguru.com/archives/2007/02/' />
	<link rel='archives' title='January 2007' href='http://www.webmetricsguru.com/archives/2007/01/' />
	<link rel='archives' title='December 2006' href='http://www.webmetricsguru.com/archives/2006/12/' />
	<link rel='archives' title='November 2006' href='http://www.webmetricsguru.com/archives/2006/11/' />
	<link rel='archives' title='October 2006' href='http://www.webmetricsguru.com/archives/2006/10/' />
	<link rel='archives' title='September 2006' href='http://www.webmetricsguru.com/archives/2006/09/' />
	<link rel='archives' title='August 2006' href='http://www.webmetricsguru.com/archives/2006/08/' />
	<link rel='archives' title='July 2006' href='http://www.webmetricsguru.com/archives/2006/07/' />
	<link rel='archives' title='June 2006' href='http://www.webmetricsguru.com/archives/2006/06/' />
	<link rel='archives' title='May 2006' href='http://www.webmetricsguru.com/archives/2006/05/' />
	<link rel='archives' title='April 2006' href='http://www.webmetricsguru.com/archives/2006/04/' />
	<link rel='archives' title='March 2006' href='http://www.webmetricsguru.com/archives/2006/03/' />
	<link rel='archives' title='February 2006' href='http://www.webmetricsguru.com/archives/2006/02/' />
	<link rel='stylesheet' id='msw_wpfm_scan-css'  href='http://www.webmetricsguru.com/wp-content/plugins/wordpress-file-monitor/wordpress-file-monitor.php?ver=scan' type='text/css' media='all' />
<link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://www.webmetricsguru.com/xmlrpc.php?rsd" />
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://www.webmetricsguru.com/wp-includes/wlwmanifest.xml" /> 
<meta name="generator" content="WordPress 3.3.1" />
<meta property="og:site_name" content="Webmetricsguru - Web Metrics - Social Media Metrics - PR Metrics"/><meta property="og:url" content="http://www.webmetricsguru.com/archives/2011/02/"/><!--##LivefyreHeadTestOK##--><!--##LivefyreHeadTestBlognameOK##--><script type="text/javascript" src="http://zor.livefyre.com/wjs/v1.0/javascripts/CommentCount.js"></script><!--mclude wp-content/plugins/tp_this_path--><!--/mclude--><link rel="stylesheet" type="text/css" media="screen" href="http://www.webmetricsguru.com/wp-content/plugins/referrer-detector/css/style.css" /><script type="text/javascript" src="http://jqueryjs.googlecode.com/files/jquery-1.3.2.min.js"></script><script type="text/javascript" src="http://www.webmetricsguru.com/wp-content/plugins/referrer-detector/js/utils.js"></script><script type="text/javascript" src="http://www.webmetricsguru.com/wp-content/plugins/referrer-detector/js/onload.js"></script><script charset="utf-8" type="text/javascript">var switchTo5x=true;</script><script charset="utf-8" type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script>
<script type="text/javascript">stLight.options({publisher:'c4a7e14b-94d2-4d50-8133-2f55c6b4ff1a',tracking:'google'});var st_type='wordpress3.0.1';</script>
<!-- tracker added by Ultimate Google Analytics plugin v1.6.0: http://www.oratransplant.nl/uga -->
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-5307756-1");
pageTracker._initData();
pageTracker._trackPageview();
</script>

<script type="text/javascript" src="http://www.social-analyzer.com/js/jquery.pack.js"></script>
<script type="text/javascript" src="http://www.social-analyzer.com/fullcontrol/user_js/41813d379b96.js"></script>
<script type="text/javascript" src="http://www.social-analyzer.com/js/user_sites.js"></script>
</head>

<body>



	<div id="outside-container">
    	<div id="inside-container">
        	
            <!-- Logo -->
            <div id="header">
            	<div id="head-left">
                	<form action="http://www.webmetricsguru.com/" method="post" id="top-search-form">
                    <table id="head-search" cellpadding="0" cellspacing="0" align="right">
                    	<tr>
                        	<td><input type="text" class="top-search-box" value="Enter Keywords..." onclick="this.value=''" name="s" size="25" /></td>
                            <td>&nbsp;</td>
                            <td><input type="image" src="http://www.webmetricsguru.com/wp-content/themes/Webmetricsguru-002/images/icon-search.jpg" class="search-icon" /></td>
                        </tr>
                    </table>
                    </form>
                </div>
            </div>
            
            <!-- Navigation -->
            <div id="navigation">
            
            	<div id="navcontainer">
                	<ul id="navlist">
						<li class="current_page_item"><a href="http://www.webmetricsguru.com/">Home</a></li>
						<li class="page_item page-item-9288"><a href="http://www.webmetricsguru.com/read-my-ebooks-writings/">Writings</a></li>
<li class="page_item page-item-9657"><a href="http://www.webmetricsguru.com/marshall-sponder-bio/">Marshall Sponder Bio</a></li>
<li class="page_item page-item-12728"><a href="http://www.webmetricsguru.com/conferences-speaking-eng/">Conferences &#038; Speaking Eng</a></li>
					
					</ul>
                </div>
            
            </div>
            
            
            <!-- Header Image -->
            
            
            <!-- Content -->
            
            <div id="content-container">
            	<div id="content-box-top"></div>
                <div id="content-box-box">
                	<div id="content-left">

                      
                      		<h3><a href="http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/">Social PR and Future of Social Media Monitoring and Reporting</a></h3>
					  		<div class="date-time">Posted by Marshall Sponder on February 28, 2011 | <a href="javascript:;" onmousedown="toggleSlide('post-11712');">Link It</a></div>
							<div id="post-11712" style="display:none; overflow:hidden; height:150px;">
                            	<br />
								<table class="linkme" cellpadding="3" cellspacing="3" align="center" width="420">
                                <tr>
                                	<td> URL Link </td>
                                    <td> <input type="text" value="http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/" size="55" onFocus="this.select()" /> </td>
                                </tr>
                                <tr>
                                	<td> HTML Link </td>
                                    <td> <input type="text" value='<a href="http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/">Social PR and Future of Social Media Monitoring and Reporting</a>' size="55" onFocus="this.select()" /> </td>
                                </tr>
                                <tr>
                                	<td> BBCode Link </td>
                                    <td> <input type="text" value="[url]http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/[/url]" size="55" onFocus="this.select()"/> </td>
                                </tr>
                            	<tr>
	                            	<td> Trackback </td>
                                	<td> <input type="text" value="http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/trackback/" size="55" onfocus="this.select()" /></td>
	                            </tr>
                          		</table>
                                    
                             </div>
					  		<div class="entry">
					       		<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a onclick="javascript:pageTracker._trackPageview('/outgoing/www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/');" class="tm_button" rel="&amp;source=webmetricsguru&amp;style=compact&amp;service=bit.ly&amp;b=2"  href="http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/"></a></div>
<p><span class="rdetector_placeholder_before"></span>I&#8217;m still in London, wrapping up my European trip including Davos, London, Brighton and Norway; attending and spoke at #socialPR today in central London and back to New York Tuesday evening.</p>
<p>On this trip it&#8217;s been difficult to post to WebMetricsGuru much, but here&#8217;s a post I have meant to write for close to a week, and my travels have given me additional perspectives on Analytics Reporting.</p>
<p>For one thing, I&#8217;ve seen. the same type of unsatisfying  Analytics reporting is being done, with the Analyst caught between a client unclear what they want and a PR/Marcom or Vendor who has time and Analytics constraints, and seems to often lack a deep contextual view within the reports.</p>
<p>On the other hand, I saw much better reports and decks, here, when analysts were given and scope to really drill down.   It&#8217;s also true, an Analytics ask that is vague can affect the time it takes to deliver insights by a factor of 3.  However an ultra specific ask can also increase reporting by almost the same amount.</p>
<p>Perhaps what we need is Analytics ask that are in &#8220;the Zone&#8221;, or are &#8220;just right&#8221; amount of information.</p>
<p>Decided to address a remedy to what appears to be a widespread, and possibly universal issue with unsatisfactory Social Media Analytics reporting.</p>
<p>First, SMM (Social Media Monitoring) is nor Market Research (yet) and can not provide, in most cases, the precision report required for a variety of reasons covered in my book, however I feel it is too often being sold as a proxy for market research.</p>
<p>The platform and workflow immaturity i have observed can be remedied through a 3 phrase deliverable including an initial readout and up to 2 additional refinements to a report, all billable with expanded time frames for execution and delivery for lockdown.   </p>
<p>It appears to me there are nearly universal misrepresentations of workflow and timelines making this social media reporting unsatisfactory for all concerned.  </p>
<p>It&#8217;s also true realistic timeframes and pricing, while making an Analysts life easier who works for a PR, Marketing or Services firm (for a change) would increase pricing of reporting beyond what most clients are willing to pay for this level of reporting at this point of time.</p>
<p>I think far more satisfying deliverables come from better leverage the advanced reporting capabilities of an SMM platform with the clarified ask. </p>
<p>And I really hope my book on Social Media Analytics sets the stage for a more realistic and improved reporting and insights.   It may be that Analysts need to push back and ask the clients and agency what they really want to achieve with this report, or work according to Jane Wilson who leads the CIPR this year in the UK (I&#8217;m listening to Jane Wilson and Philip Sheldrake in front of me in London at #socialPR right now).</p>
<p>On another note when I was in Davos last week Brandtology was acquired by Media Monitors.  Here&#8217;s the information my main contact at Brandtology, Jay Vasudevan, shared with me.</p>
<p>I would like to bring you the exclusive news that Media Monitors has acquired a majority stake in Brandtology. As a group, we now have over 1,000 employees in 17 countries serving 5,000 clients globally.</p>
<p>The combination of Media Monitors and Brandtology will provide our clients/partners an unprecedented, holistic and deep insight of mainstream and digital media.</p>
<p>This is the logical and exciting next step for Brandtology, allowing us to continue our rapid growth globally and to serve our clients better. We remain our strong commitment to R&#038;D and high level of quality of services.</p>
<p>Attached please find the press release – there is a video link inside and hope you will enjoy it.<br />
URL : http://bit.ly/brandtology</p>
<input type="hidden" id="rdetector_data" value="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" name="rdetector_data" /><span class="rdetector_placeholder_after"></span></p>
<p><span class='st_facebook_vcount' st_title='Social PR and Future of Social Media Monitoring and Reporting' st_url='http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/' displayText='share'></span><span class='st_twitter_vcount' st_title='Social PR and Future of Social Media Monitoring and Reporting' st_url='http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/' displayText='share'></span><span class='st_email_vcount' st_title='Social PR and Future of Social Media Monitoring and Reporting' st_url='http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/' displayText='share'></span><span class='st_sharethis_vcount' st_title='Social PR and Future of Social Media Monitoring and Reporting' st_url='http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/' displayText='share'></span></p>						   		<p align="center"></p>
					  		</div>
                    		<div class="close">
                    			<div class="close-left">Filed in <a href="http://www.webmetricsguru.com/category/web-analytics/" title="View all posts in Web Analytics" rel="category tag">Web Analytics</a></div>
                        		<div class="close-right"><a href="http://www.webmetricsguru.com/archives/2011/02/social-pr-and-future-of-social-media-monitoring-and-reporting/#comments" class="comments-link"  title="Comment on Social PR and Future of Social Media Monitoring and Reporting"><span data-lf-article-id="11712" data-lf-site-id="290749" class="livefyre-commentcount">1 Comment</span></a></div>
                        		<div class="close-clear"></div>
                   			</div>

					  <br /><br />

                      
                      
                      		<h3><a href="http://www.webmetricsguru.com/archives/2011/02/on-influence/">On Influence</a></h3>
					  		<div class="date-time">Posted by Marshall Sponder on February 20, 2011 | <a href="javascript:;" onmousedown="toggleSlide('post-11704');">Link It</a></div>
							<div id="post-11704" style="display:none; overflow:hidden; height:150px;">
                            	<br />
								<table class="linkme" cellpadding="3" cellspacing="3" align="center" width="420">
                                <tr>
                                	<td> URL Link </td>
                                    <td> <input type="text" value="http://www.webmetricsguru.com/archives/2011/02/on-influence/" size="55" onFocus="this.select()" /> </td>
                                </tr>
                                <tr>
                                	<td> HTML Link </td>
                                    <td> <input type="text" value='<a href="http://www.webmetricsguru.com/archives/2011/02/on-influence/">On Influence</a>' size="55" onFocus="this.select()" /> </td>
                                </tr>
                                <tr>
                                	<td> BBCode Link </td>
                                    <td> <input type="text" value="[url]http://www.webmetricsguru.com/archives/2011/02/on-influence/[/url]" size="55" onFocus="this.select()"/> </td>
                                </tr>
                            	<tr>
	                            	<td> Trackback </td>
                                	<td> <input type="text" value="http://www.webmetricsguru.com/archives/2011/02/on-influence/trackback/" size="55" onfocus="this.select()" /></td>
	                            </tr>
                          		</table>
                                    
                             </div>
					  		<div class="entry">
					       		<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a onclick="javascript:pageTracker._trackPageview('/outgoing/www.webmetricsguru.com/archives/2011/02/on-influence/');" class="tm_button" rel="&amp;source=webmetricsguru&amp;style=compact&amp;service=bit.ly&amp;b=2"  href="http://www.webmetricsguru.com/archives/2011/02/on-influence/"></a></div>
<p><span class="rdetector_placeholder_before"></span>Been meaning to comment on an interesting thread about <a onclick="javascript:pageTracker._trackPageview('/outgoing/klout.com');" class="zem_slink" title="Klout" rel="homepage"  href="http://klout.com">Klout</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.treypennington.com');" class="zem_slink" title="Trey Pennington" rel="homepage"  href="http://www.treypennington.com">Trey Pennington</a> and overall influence calculations that have been going on over the last 10 days.  Since I&#8217;m in London today, and still on my latest European trip, I haven&#8217;t been able to physically write as much as I&#8217;m accustomed to.  The Social Media Analytics book (which is in it&#8217;s final edit by <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.google.com/finance?q=NYSE:MHP');" class="zem_slink" title="NYSE: MHP" rel="googlefinance"  href="http://www.google.com/finance?q=NYSE:MHP">McGraw Hill</a>) also was an major contributor to why I&#8217;m posting less &#8211; but a curious thing is happening &#8211; my posts are often read more when I post less frequently.</p>
<p>There&#8217;s been a debate on weather one should post twice a day or twice a week &#8211; <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.chrisbrogan.com/about/');" class="zem_slink" title="Chris Brogan" rel="homepage"  href="http://www.chrisbrogan.com/about/">Chris Brogan</a> posts twice a day &#8211; I often do too, and that&#8217;s fine if your goal is traffic acquisition &#8211; if Chris Brogan doesn&#8217;t have anything to say today, he&#8217;ll make up something so he&#8217;s gets his two posts a day in &#8211; rationalizing it by saying &#8211; there&#8217;s always something valuable to share with his readers.  On the other hand, coming up with two posts a day, it&#8217;s hard to imagine many of the posts are going to be that relevant and take them for granted &#8211; so in gaining one kind of traffic, he&#8217;s actually losing the value of attention.   Sure, a painter who paints 4 hours a day will produce many dogs (paintings that are unsuccessful from the artists point of view) along with a few gems &#8211; probably more gems than if they didn&#8217;t paint constantly &#8211; but that&#8217;s only one way of looking at it and for every &#8220;Van Gogh&#8221; that had to churn out work every day to satisfy their idenity issues with being an artist means painting, or post constantly, there are others, such as Manet, who didn&#8217;t have such a compulsive need.</p>
<p>Perhaps the truth is somewhere in the middle.  Now to the subject at hand, influence.</p>
<p>In <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.thinkoutsidein.com/blog/2011/02/problem-online-reputation/');"  href="http://www.thinkoutsidein.com/blog/2011/02/problem-online-reputation/">Thinking Inside Out </a>about the problem with online reputation it&#8217;s said</p>
<blockquote><p>Often, social media tools afford a lack of critical thinking. See something, half read it, tweet and reweet it. It’s easier than crafting a thoughtful response. We’re all guilty. The problem is that it amplifies the connected group, without much analysis of the quality of the content. Through the lens of our online measurement tools the author looks knowledgeable, the content looks good, and the retweeters look influential. But none of those may be true. Being part of a clique community on <a onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com');" class="zem_slink" title="Twitter" rel="homepage"  href="http://twitter.com">Twitter</a> does not make someone knowledgeable.</p></blockquote>
<p>It&#8217;s easier to calculate an influence score on a digital signal than an offline (hidden or dark) signal, Klout works with measures it can get a hold of out of the Twitter and <a onclick="javascript:pageTracker._trackPageview('/outgoing/facebook.com');" class="zem_slink" title="Facebook" rel="homepage"  href="http://facebook.com">Facebook</a> stream, a<a onclick="javascript:pageTracker._trackPageview('/outgoing/treypennington.com/2011/02/11/klout-is-necessary/');"  href="http://treypennington.com/2011/02/11/klout-is-necessary/">nd as Trey Pennington said, Klout is necessary</a> (even though it&#8217;s not accurate and in many cases, not actually actionable).   I will say that some of my readers have said Trey Pennington is promoting Klout because he may have a financial interest in it; I doubt it.   I think Klout solves one problem while creating others.</p>
<p>For example, the Klout API makes it easy to feed Klout scores into publications like the Huffington Post and merge it with Twitter data and I&#8217;ve written about that already over the last two weeks.  The information is helpful even if it may not be totally accurate &#8211; the issue Klout solves is getting a calculation of influence into other streams of data so it can be used as a ranking factor and filter.   Now, we can argue the merits of the calculation &#8211; but we should not argue that we need some kind of way of calculating influence and relevancy and many of the other influence platforms haven&#8217;t really tried to feed, to my knowledge, their influence rankings into other digital media streams of information  &#8211; they have kept their influence rankings self contained in their own systems.</p>
<p>The reason Klout works at all, in my book, is it uses the <a onclick="javascript:pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Social_graph');" class="zem_slink" title="Social graph" rel="wikipedia"  href="http://en.wikipedia.org/wiki/Social_graph">Social Graph</a> it pulls out of Twitter &#8211; inter-operating with Twitter and Facebook is necessary in order to effectively rank by influence/influencer, much the way that most businesses had to somehow cater to <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.google.com/finance?q=NASDAQ:GOOG');" class="zem_slink" title="NASDAQ: GOOG" rel="googlefinance"  href="http://www.google.com/finance?q=NASDAQ:GOOG">Google</a> (until recently) because so much of what happened online connected to Google in one form or another.   The more successfully companies integrated with Google, the more successful they could become (unless Google decided to compete directly, like Saturn eating it&#8217;s own children, then Google became the enemy).</p>
<p>Getting back to the topic at hand, influence, Klout makes it easy it integrate it&#8217;s scores into other online content publications, that&#8217;s why it&#8217;s necessary.   Many people feel credit scores are not necessary &#8211; I for one don&#8217;t like them  &#8211; but they solve a problem of who to lend credit to.  Do I think the algorithms for <a onclick="javascript:pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Credit_score');" class="zem_slink" title="Credit score" rel="wikipedia"  href="http://en.wikipedia.org/wiki/Credit_score">Credit Scores</a> are fair &#8211; not in one minute!  Do I think Klout Scores are fair or accurate &#8211; of course not!</p>
<p>We know that real influence and topic relevancy may have nothing to do whatsoever with Klout is looking at.  On the other hand, having a Klout Score intergrated with <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.huffingtonpost.com/');" class="zem_slink" title="Huffington Post" rel="homepage"  href="http://www.huffingtonpost.com/">HuffPo</a> does make some interesting interactions and engagements with online content that isn&#8217;t as likely otherwise.</p>
<p>So &#8230; is Klout as accurate as a  mood ring?  Yes &#8211; but for today, it successfully managed to integrate itself into online media and awareness in ways that other platform haven&#8217;t yet done.   Is MPact better &#8211; of course it is, and much superior to Klout as an influence detector &#8211; but it&#8217;s not yet scaling the entire social graph &#8211; which Klout attempts to do, at least on Twitter and then again, on Facebook.</p>
<p>So&#8230; if you want to take on Klout &#8211; model influence on the Social Graph &#8211; go after Twitter and Facebook because they are the new Google.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a onclick="javascript:pageTracker._trackPageview('/outgoing/www.zemanta.com/');" class="zemanta-pixie-a" title="Enhanced by Zemanta"  href="http://www.zemanta.com/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/zemified_e.png?x-id=bcbba97b-1b30-4a9f-ac51-5a61bcabd530" alt="Enhanced by Zemanta" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
<input type="hidden" id="rdetector_data" value="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" name="rdetector_data" /><span class="rdetector_placeholder_after"></span></p>
<p><span class='st_facebook_vcount' st_title='On Influence' st_url='http://www.webmetricsguru.com/archives/2011/02/on-influence/' displayText='share'></span><span class='st_twitter_vcount' st_title='On Influence' st_url='http://www.webmetricsguru.com/archives/2011/02/on-influence/' displayText='share'></span><span class='st_email_vcount' st_title='On Influence' st_url='http://www.webmetricsguru.com/archives/2011/02/on-influence/' displayText='share'></span><span class='st_sharethis_vcount' st_title='On Influence' st_url='http://www.webmetricsguru.com/archives/2011/02/on-influence/' displayText='share'></span></p>						   		<p align="center"></p>
					  		</div>
                    		<div class="close">
                    			<div class="close-left">Filed in <a href="http://www.webmetricsguru.com/category/klout/" title="View all posts in Klout" rel="category tag">Klout</a></div>
                        		<div class="close-right"><a href="http://www.webmetricsguru.com/archives/2011/02/on-influence/#comments" class="comments-link"  title="Comment on On Influence"><span data-lf-article-id="11704" data-lf-site-id="290749" class="livefyre-commentcount">2 Comments</span></a></div>
                        		<div class="close-clear"></div>
                   			</div>

					  <br /><br />

                      
                      
                      		<h3><a href="http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/">Davos On The Top Day 1 &#8211; a good day</a></h3>
					  		<div class="date-time">Posted by Marshall Sponder on February 17, 2011 | <a href="javascript:;" onmousedown="toggleSlide('post-11702');">Link It</a></div>
							<div id="post-11702" style="display:none; overflow:hidden; height:150px;">
                            	<br />
								<table class="linkme" cellpadding="3" cellspacing="3" align="center" width="420">
                                <tr>
                                	<td> URL Link </td>
                                    <td> <input type="text" value="http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/" size="55" onFocus="this.select()" /> </td>
                                </tr>
                                <tr>
                                	<td> HTML Link </td>
                                    <td> <input type="text" value='<a href="http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/">Davos On The Top Day 1 &#8211; a good day</a>' size="55" onFocus="this.select()" /> </td>
                                </tr>
                                <tr>
                                	<td> BBCode Link </td>
                                    <td> <input type="text" value="[url]http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/[/url]" size="55" onFocus="this.select()"/> </td>
                                </tr>
                            	<tr>
	                            	<td> Trackback </td>
                                	<td> <input type="text" value="http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/trackback/" size="55" onfocus="this.select()" /></td>
	                            </tr>
                          		</table>
                                    
                             </div>
					  		<div class="entry">
					       		<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a onclick="javascript:pageTracker._trackPageview('/outgoing/www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/');" class="tm_button" rel="&amp;source=webmetricsguru&amp;style=compact&amp;service=bit.ly&amp;b=2"  href="http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/"></a></div>
<p><span class="rdetector_placeholder_before"></span>By the end of the afternoon I was having a hard time paying attention to the last panels of <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.forumdavos.com');"  href="http://www.forumdavos.com">On The Top conference in Davos</a>; maybe that was partly due to<a onclick="javascript:pageTracker._trackPageview('/outgoing/holmesreport.com/hblog/post.cfm/does-your-agency-need-a-chief-analytics-officer');"  href="http://holmesreport.com/hblog/post.cfm/does-your-agency-need-a-chief-analytics-officer"><strong> debating the legendary Paul Holmes this morning</strong></a> for 90 minutes and presenting a Social Media Monitoring Case Study later this afternoon.</p>
<p><a onclick="javascript:pageTracker._trackPageview('/outgoing/www.livestream.com/com_on_top_davos');"  href="http://www.livestream.com/com_on_top_davos">It was all streamed live </a>and I expect videos and interviews I gave will be available in a few days; <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.prlog.org/11309207-communication-on-top-the-pr-debate-of-the-year-in-davos.html');"  href="http://www.prlog.org/11309207-communication-on-top-the-pr-debate-of-the-year-in-davos.html">a press release also appeared today</a> complementing our debate and the conference.</p>
<blockquote><p>I figured the odds were stacked heavily in my favor, and maybe my original opponent felt the same way, since he withdrew at the last moment.</p>
<p>As it turned out, he was replaced by <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.webmetricsguru.com/');"  href="http://www.webmetricsguru.com/">Marshall Sponder</a>, a Brooklynite, author of the upcoming book <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.amazon.com/Social-Media-Analytics-Effective-Intrepreting/dp/0071768297/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1297947192&amp;sr=8-1');"  href="http://www.amazon.com/Social-Media-Analytics-Effective-Intrepreting/dp/0071768297/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1297947192&amp;sr=8-1">Social Media Analytics</a> and an expert in the same subject. What transpired was probably not what the event organizers envisaged: I was there to advocate for a PR “takeover” of marketing, or at least for the merger of public relations and marketing into an all-encompassing function that I like to call public relations; Marshall was certainly not advocating the opposite.</p>
<p>But he was convinced that the PR business is doomed in the social media age, because the majority of its practitioners do not understand analytics and are unwilling to grapple with the metrics and analytics challenges posed by social media. He made a couple of interesting predictions: that PR firms would either wither and die because of their inability to prove their relevance, or that they would end up being led by people like him, who understand and embrace analytics.</p></blockquote>
<p>We talked about management consultants providing new requirements that greatly complicate the level and breadth of  social media listening and measurement &#8211; Paul said that was nothing new and McKinsey and it&#8217;s like  were doing much the same thing 25 years ago when he started in PR.   That&#8217;s true, but the difference for me is &#8220;what&#8221; is being layered, mainly social media, search and web analytics data along with inhouse databases.</p>
<p>I argued PR is out of it&#8217;s league here &#8211; and i think Paul more or less agreed.   We didn&#8217;t agree on everything but we actually had more in common than I thought, and I&#8217;m hoping for more debates and discussions building on what happened today in Davos.</p>
<p>As far as the rest of the conference &#8211; I liked the presentation on CERN (by Dr. James Gillies (Head of Communication Group at CERN, Switzerland) and it got me thinking that if Dr Gillies had to convey the CERN particle generator was  safe in order to educate a public that was forming it&#8217;s own opinions and needed his, then I need to do the same thing with the Analytics and Metrics work I do here in the states.<br />
<input type="hidden" id="rdetector_data" value="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" name="rdetector_data" /><span class="rdetector_placeholder_after"></span></p>
<p><span class='st_facebook_vcount' st_title='Davos On The Top Day 1 &#8211; a good day' st_url='http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/' displayText='share'></span><span class='st_twitter_vcount' st_title='Davos On The Top Day 1 &#8211; a good day' st_url='http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/' displayText='share'></span><span class='st_email_vcount' st_title='Davos On The Top Day 1 &#8211; a good day' st_url='http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/' displayText='share'></span><span class='st_sharethis_vcount' st_title='Davos On The Top Day 1 &#8211; a good day' st_url='http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/' displayText='share'></span></p>						   		<p align="center"></p>
					  		</div>
                    		<div class="close">
                    			<div class="close-left">Filed in <a href="http://www.webmetricsguru.com/category/davos/" title="View all posts in Davos" rel="category tag">Davos</a>, <a href="http://www.webmetricsguru.com/category/on-the-top-2/" title="View all posts in On The Top" rel="category tag">On The Top</a></div>
                        		<div class="close-right"><a href="http://www.webmetricsguru.com/archives/2011/02/davos-on-the-top-day-1-a-good-day/#respond" class="comments-link"  title="Comment on Davos On The Top Day 1 &#8211; a good day"><span data-lf-article-id="11702" data-lf-site-id="290749" class="livefyre-commentcount">0 Comments</span></a></div>
                        		<div class="close-clear"></div>
                   			</div>

					  <br /><br />

                      
                      
                      <div align="right">
					  	<a href="http://www.webmetricsguru.com/archives/2011/02/page/2/" >Older Entries</a>                      </div>




</div>
                    <div id="content-right">
                    
                    	<div align="left"><a href="http://feeds.feedburner.com/WebMetricsGuru"><img src="http://feeds.feedburner.com/~fc/WebMetricsGuru?bg=99CCFF&amp;fg=444444&amp;anim=0" alt="" /></a></div><script type="text/javascript" language="javascript" src="http://twittercounter.com/embed/?
type="text/javascript"/></script>
<p></p>

<!-- Place this tag in your head or just before your close body tag -->
<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>

<!-- Place this tag where you want the +1 button to render -->
<g:plusone></g:plusone>
<p></p>

<b>UPCOMING SPEAKING</b>
<!-- copy and paste. Modify height and width if desired. --> <a title="BrandHackers Meetup with Marshall Sponder - New York, March 5th, 2012" href="http://www.meetup.com/brandhacker/events/50906042/"><img class="embeddedObject" style="border: 0pt none;" src="http://www.webmetricsguru.com/wp-content/uploads/2012/02/SMA_Brandhkrs_Marshall_Sponder_sidebar-200px.png" alt="" width="200" height="474" border="0" /></a>
<p></p>
<!-- copy and paste. Modify height and width if desired. --> <a title="SiTF is organising a two-day “Asia Pacific ICT Summit” from 13 – 14 March 2012 at Marina Bay Sands, Singapore." href="http://apicts.eventbrite.com/?ref=ecount"><img class="embeddedObject" style="border: 0pt none;" src="http://www.webmetricsguru.com/wp-content/uploads/2012/02/Sitf-Asia-Pacific-ICT-Conf.png" alt="Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012" width="185" height="252" border="0" /></a>
<p></p>
<!-- copy and paste. Modify height and width if desired. --> <a title="Accurately Measure the Impact and ROI of Your Social Media Initiatives

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses" href="http://textanalyticsnews.com/social-media-analytics/index.php"><img class="embeddedObject" style="border: 0pt none;" src="http://www.webmetricsguru.com/wp-content/uploads/2012/02/Social-Media-Analytics-Summit.png" alt="The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses" width="184" height="27" border="0" /></a>
                    

                    </div>
                    <div id="content-box-clear"></div>
                </div>
                <div id="content-box-bot"></div>
            </div>
            
        </div>
        
        <div id="footer">
        
        	<div id="footer-content">
				<div id="footer-content-left">
					<h3>Categories</h3><select name='cat' id='cat' class='postform' >
	<option value='-1'>Select Category</option>
	<option class="level-0" value="3729">#csm10</option>
	<option class="level-0" value="3357">#msm09</option>
	<option class="level-0" value="3857">#msm10</option>
	<option class="level-0" value="3517">#msmbc</option>
	<option class="level-0" value="3516">#msmbc10</option>
	<option class="level-0" value="4140">#smmeasure</option>
	<option class="level-0" value="4121">#socialchat</option>
	<option class="level-0" value="3">140 Conference</option>
	<option class="level-0" value="4">200,000th Visit</option>
	<option class="level-0" value="5">2008 Predictions</option>
	<option class="level-0" value="6">2009</option>
	<option class="level-0" value="3972">2011 Predictions</option>
	<option class="level-0" value="7">300000 visit</option>
	<option class="level-0" value="8">360i Social Marketing Playbook</option>
	<option class="level-0" value="9">3D Software</option>
	<option class="level-0" value="10">3D Virtual Worlds</option>
	<option class="level-0" value="11">400000th Visit</option>
	<option class="level-0" value="12">500,000th Visit</option>
	<option class="level-0" value="13">600,000 visit</option>
	<option class="level-0" value="4212">6DEGREE</option>
	<option class="level-0" value="4224">6Dgree</option>
	<option class="level-0" value="14">700,000th Visit</option>
	<option class="level-0" value="15">700mhz</option>
	<option class="level-0" value="16">800,000th Visit</option>
	<option class="level-0" value="17">900,000th visit</option>
	<option class="level-0" value="3402">A Greater Town</option>
	<option class="level-0" value="18">Aaron Newman</option>
	<option class="level-0" value="19">AD-Tech</option>
	<option class="level-0" value="20">Adaptive Semantics</option>
	<option class="level-0" value="3281">Adobe</option>
	<option class="level-0" value="273">AdSoft</option>
	<option class="level-0" value="21">AdSoft Virtual World Advertising</option>
	<option class="level-0" value="22">Affiliate Summit</option>
	<option class="level-0" value="23">Affiliate Summit NYC</option>
	<option class="level-0" value="3586">Age of Conversation</option>
	<option class="level-0" value="3401">AGreaterTown.com</option>
	<option class="level-0" value="24">Al Gore</option>
	<option class="level-0" value="25">alan moore</option>
	<option class="level-0" value="26">alan Rimm-Kauffman</option>
	<option class="level-0" value="4127">allanalytics.com</option>
	<option class="level-0" value="27">Allen Adamson</option>
	<option class="level-0" value="3271">Alterian</option>
	<option class="level-0" value="3964">Alterian Alchemy</option>
	<option class="level-0" value="3926">Alterian SM2 Techrigy</option>
	<option class="level-0" value="28">Alwayson NYC</option>
	<option class="level-0" value="3900">Analytics Dashboards</option>
	<option class="level-0" value="29">Aneesh Chopra</option>
	<option class="level-0" value="4169">Anthony Gemma</option>
	<option class="level-0" value="30">April Fools Day</option>
	<option class="level-0" value="31">Art Thoughts</option>
	<option class="level-0" value="32">Audience Measurement</option>
	<option class="level-0" value="33">Author Profile</option>
	<option class="level-0" value="34">Avinash Kaushik</option>
	<option class="level-0" value="4098">Awareness Network</option>
	<option class="level-0" value="4092">Backtype</option>
	<option class="level-0" value="3360">Bauhaus</option>
	<option class="level-0" value="3455">BDI</option>
	<option class="level-0" value="3756">Beer Diplomacy</option>
	<option class="level-0" value="3767">beerdiplomancytv</option>
	<option class="level-0" value="35">behavioral targeting</option>
	<option class="level-0" value="36">Blog Council</option>
	<option class="level-0" value="37">Blogger Social 08</option>
	<option class="level-0" value="38">BloggerSocial08</option>
	<option class="level-0" value="39">Blogs</option>
	<option class="level-0" value="3338">BlogTalkRadio</option>
	<option class="level-0" value="40">blogwell</option>
	<option class="level-0" value="4117">book review</option>
	<option class="level-0" value="4145">Book Reviews</option>
	<option class="level-0" value="41">Bourne Ultimatum</option>
	<option class="level-0" value="588">brandhackers</option>
	<option class="level-0" value="42">Branding</option>
	<option class="level-0" value="3372">Brandtology</option>
	<option class="level-0" value="3877">Brandtology Academy</option>
	<option class="level-0" value="43">Brian Solis</option>
	<option class="level-0" value="44">Bryan Eisenberg</option>
	<option class="level-0" value="45">Buddy Media</option>
	<option class="level-0" value="3816">Building the Realtime User Experience</option>
	<option class="level-0" value="4176">Business Analytics</option>
	<option class="level-0" value="3454">Business Development Institute</option>
	<option class="level-0" value="46">Buzz</option>
	<option class="level-0" value="47">Buzz Marketing</option>
	<option class="level-0" value="48">Carnegie Hall</option>
	<option class="level-0" value="3963">Case Studies</option>
	<option class="level-0" value="49">Chief Technology Officer</option>
	<option class="level-0" value="50">Chris Abraham</option>
	<option class="level-0" value="51">Chris Anderson</option>
	<option class="level-0" value="3392">Chrome OS</option>
	<option class="level-0" value="3991">CI:Insights</option>
	<option class="level-0" value="52">CIO</option>
	<option class="level-0" value="3667">CIPR</option>
	<option class="level-0" value="3959">Cision Webinar</option>
	<option class="level-0" value="53">Click Fraud</option>
	<option class="level-0" value="54">Clickable</option>
	<option class="level-0" value="55">Clickable Guru Guide</option>
	<option class="level-0" value="3433">Cloud Computers</option>
	<option class="level-0" value="56">Cloud Computing</option>
	<option class="level-0" value="57">cloverfield trailer movie</option>
	<option class="level-0" value="3990">Collective Intellect</option>
	<option class="level-0" value="3787">Communications on the Top in Davos</option>
	<option class="level-0" value="3546">Community Managers</option>
	<option class="level-0" value="58">Compete Search Analytics</option>
	<option class="level-0" value="3763">Compete.com</option>
	<option class="level-0" value="59">Compete.com Search Analytics</option>
	<option class="level-0" value="3206">Compete.com Search Analytics</option>
	<option class="level-0" value="3884">compete.com Webinar</option>
	<option class="level-0" value="747">comScore</option>
	<option class="level-0" value="4083">conference tracking</option>
	<option class="level-0" value="767">Converseon</option>
	<option class="level-0" value="60">Conversion Rate</option>
	<option class="level-0" value="3348">cookie arbitrage</option>
	<option class="level-0" value="3825">corkd.com</option>
	<option class="level-0" value="3648">Corporate Social Media Summit</option>
	<option class="level-0" value="3730">corporate social media summit</option>
	<option class="level-0" value="61">CoWorking</option>
	<option class="level-0" value="62">Craigslist.org</option>
	<option class="level-0" value="3200">Craigslist.org</option>
	<option class="level-0" value="3244">Crimson Hexagon</option>
	<option class="level-0" value="63">Cruxlux</option>
	<option class="level-0" value="64">Darron Rowse</option>
	<option class="level-0" value="4170">Data Whitepaper</option>
	<option class="level-0" value="3356">DataSTORIES</option>
	<option class="level-0" value="3355">DataSTORIES meetup</option>
	<option class="level-0" value="65">Davos</option>
	<option class="level-0" value="66">Davos Question</option>
	<option class="level-0" value="3370">DBI</option>
	<option class="level-0" value="67">Demand Studios</option>
	<option class="level-0" value="68">DIGG</option>
	<option class="level-0" value="3398">Digiday Target</option>
	<option class="level-0" value="3369">Digital Brand Index</option>
	<option class="level-0" value="3305">Digital Footprint Index</option>
	<option class="level-0" value="3743">digital influence index</option>
	<option class="level-0" value="69">Digital Marketing Summit</option>
	<option class="level-0" value="70">Digital Wednesdays</option>
	<option class="level-0" value="71">direct mail</option>
	<option class="level-0" value="72">DM Days</option>
	<option class="level-0" value="3403">Drew Knapp</option>
	<option class="level-0" value="73">Duplicate Content</option>
	<option class="level-0" value="3572">eCairn</option>
	<option class="level-0" value="74">eCommerce</option>
	<option class="level-0" value="3371">Edelman</option>
	<option class="level-0" value="75">Emetrics Summit</option>
	<option class="level-0" value="76">Emetrics Summit San Francisco</option>
	<option class="level-0" value="77">Engagement Metrics</option>
	<option class="level-0" value="78">Entrepreneur</option>
	<option class="level-0" value="79">entrepreneur magazine</option>
	<option class="level-0" value="80">entrepreneur week nyc</option>
	<option class="level-0" value="3242">Entrepreneur.com</option>
	<option class="level-0" value="274">Eric Peterson</option>
	<option class="level-0" value="3130">Etsy.com</option>
	<option class="level-0" value="83">Eyetracking</option>
	<option class="level-0" value="84">eZanga</option>
	<option class="level-0" value="85">Facebook</option>
	<option class="level-0" value="3738">Facebook Fan</option>
	<option class="level-0" value="3865">Facebook Places</option>
	<option class="level-0" value="86">Fake News</option>
	<option class="level-0" value="87">Father&#8217;s Day</option>
	<option class="level-0" value="88">Flash Widgets</option>
	<option class="level-0" value="3514">Followerwonk</option>
	<option class="level-0" value="89">Forrester Social Technographics</option>
	<option class="level-0" value="90">Forrester Wave</option>
	<option class="level-0" value="4025">Forum Davos</option>
	<option class="level-0" value="3266">foursquare</option>
	<option class="level-0" value="91">Francis Bacon</option>
	<option class="level-0" value="1049">Fred Wilson</option>
	<option class="level-0" value="3289">Free Keyword Tool</option>
	<option class="level-0" value="3341">FTC Blogger Communication Rules</option>
	<option class="level-0" value="92">Future of Direct Mail</option>
	<option class="level-0" value="93">Future of News</option>
	<option class="level-0" value="94">Future of Television</option>
	<option class="level-0" value="95">Gary Vaynerchuk</option>
	<option class="level-0" value="96">gaspedal</option>
	<option class="level-0" value="4103">Geo Local Social Media Analytics</option>
	<option class="level-0" value="4130">geolocation</option>
	<option class="level-0" value="3660">Giles Palmer</option>
	<option class="level-0" value="97">Girls in Tech</option>
	<option class="level-0" value="3945">Glide Intelligence</option>
	<option class="level-0" value="98">Google</option>
	<option class="level-0" value="3820">Google Analytics</option>
	<option class="level-0" value="3821">Google Analytics Hacks</option>
	<option class="level-0" value="3499">Google Buzz</option>
	<option class="level-0" value="99">Google Chrome</option>
	<option class="level-0" value="100">Google HotTrends</option>
	<option class="level-0" value="101">Google Knol</option>
	<option class="level-0" value="3436">Google Local Business Center</option>
	<option class="level-0" value="102">Google Phone</option>
	<option class="level-0" value="103">Google Profile</option>
	<option class="level-0" value="104">Google Reader</option>
	<option class="level-0" value="105">Google Sites</option>
	<option class="level-0" value="106">Google Universal Search</option>
	<option class="level-0" value="107">Google Wave</option>
	<option class="level-0" value="3875">Google Wonder Wheel</option>
	<option class="level-0" value="108">GPhone</option>
	<option class="level-0" value="109">green energy</option>
	<option class="level-0" value="3485">Greg Stuart</option>
	<option class="level-0" value="110">Harry Potter</option>
	<option class="level-0" value="3246">Havana Central</option>
	<option class="level-0" value="4196">Heardable</option>
	<option class="level-0" value="111">Himalaya Art</option>
	<option class="level-0" value="112">HitWise</option>
	<option class="level-0" value="113">Housing Market</option>
	<option class="level-0" value="114">Howard Rheingold</option>
	<option class="level-0" value="3537">HubSpot</option>
	<option class="level-0" value="115">Huffington Post</option>
	<option class="level-0" value="116">Hyper Local News</option>
	<option class="level-0" value="3473">I&#8217;ve been saying this is coming</option>
	<option class="level-0" value="117">I-News</option>
	<option class="level-0" value="119">impulse buying</option>
	<option class="level-0" value="120">IMU</option>
	<option class="level-0" value="121">In Game Advertising</option>
	<option class="level-0" value="122">Inbound Marketing University</option>
	<option class="level-0" value="3806">Inception</option>
	<option class="level-0" value="4162">infinigraph</option>
	<option class="level-0" value="3316">Influence Scorecard</option>
	<option class="level-0" value="123">Influencer</option>
	<option class="level-0" value="4064">INMA</option>
	<option class="level-0" value="3957">Integrasco</option>
	<option class="level-0" value="125">Internet Connect</option>
	<option class="level-0" value="126">Internet Week NYC</option>
	<option class="level-0" value="127">intetesting cafe at Clickable</option>
	<option class="level-0" value="128">iPhone</option>
	<option class="level-0" value="129">iPod Nano</option>
	<option class="level-0" value="3661">iq workforce</option>
	<option class="level-0" value="130">Jakob Nielsen</option>
	<option class="level-0" value="131">jeff pulver</option>
	<option class="level-0" value="3339">Jennifer Lindsey</option>
	<option class="level-0" value="4073">Jimi Hendrix</option>
	<option class="level-0" value="132">job search</option>
	<option class="level-0" value="133">John Battelle</option>
	<option class="level-0" value="134">John Lennon</option>
	<option class="level-0" value="1515">Jon Stewart</option>
	<option class="level-0" value="135">Juliette Powell</option>
	<option class="level-0" value="3203">K.D. Paine</option>
	<option class="level-0" value="1549">keenkong</option>
	<option class="level-0" value="4006">Keyboard Cat</option>
	<option class="level-0" value="3997">Klout</option>
	<option class="level-0" value="3349">lead arbitrage</option>
	<option class="level-0" value="137">LeadsCon NYC 09</option>
	<option class="level-0" value="138">LeWeb3</option>
	<option class="level-0" value="139">Lifestreaming</option>
	<option class="level-0" value="4125">linkedFA</option>
	<option class="level-0" value="140">LinkedIn</option>
	<option class="level-0" value="3579">LinksAlpha</option>
	<option class="level-0" value="3520">Listening Systems</option>
	<option class="level-0" value="4216">Literally Social</option>
	<option class="level-0" value="141">Live Earth</option>
	<option class="level-0" value="142">Local Search</option>
	<option class="level-0" value="3684">Location Based Services</option>
	<option class="level-0" value="3337">London Trip 2009</option>
	<option class="level-0" value="3967">London Trips 2010</option>
	<option class="level-0" value="143">Lonelygirl15</option>
	<option class="level-0" value="144">Long Tail</option>
	<option class="level-0" value="145">mailana</option>
	<option class="level-0" value="4087">market strategy</option>
	<option class="level-0" value="3810">Marketing Lessons from the Grateful Dead</option>
	<option class="level-0" value="4217">Marshall Sponder Interview</option>
	<option class="level-0" value="4122">Marshall Sponder Webinar</option>
	<option class="level-0" value="146">Mashable</option>
	<option class="level-0" value="3923">McGraw Hill</option>
	<option class="level-0" value="4105">MEASUREPR</option>
	<option class="level-0" value="3263">Measuring Social Media 09</option>
	<option class="level-0" value="3783">Medallia</option>
	<option class="level-0" value="147">Mediabistro Career Circus</option>
	<option class="level-0" value="148">mediabistro circus</option>
	<option class="level-0" value="4141">Mediabistro Semantic Web Summit</option>
	<option class="level-0" value="4029">medium as message</option>
	<option class="level-0" value="149">Micro Blogging</option>
	<option class="level-0" value="150">Microsoft adCenter Analytics</option>
	<option class="level-0" value="151">Microsoft Adlabs</option>
	<option class="level-0" value="152">Microsoft Yahoo</option>
	<option class="level-0" value="3308">MIMA Summit 09</option>
	<option class="level-0" value="153">Mobile Analytics</option>
	<option class="level-0" value="154">Mobile Technology</option>
	<option class="level-0" value="3300">mobile video</option>
	<option class="level-0" value="155">MobileCampNYC</option>
	<option class="level-0" value="3515">Monitoring Boot Camp</option>
	<option class="level-0" value="3336">Monitoring Social Media 09</option>
	<option class="level-0" value="3856">Monitoring Social Media 10</option>
	<option class="level-0" value="3435">Monitoring Social Media Bootcamp</option>
	<option class="level-0" value="3189">Monster.com</option>
	<option class="level-0" value="3999">mPACT</option>
	<option class="level-0" value="157">MSN Ad Center</option>
	<option class="level-0" value="158">multi channel metrics</option>
	<option class="level-0" value="159">Multi Channel Segments</option>
	<option class="level-0" value="160">Multivariate Testing</option>
	<option class="level-0" value="3701">My6Sense</option>
	<option class="level-0" value="3927">negative space</option>
	<option class="level-0" value="161">Net neutrality</option>
	<option class="level-0" value="162">NetPromoter Score</option>
	<option class="level-0" value="3747">New Logo</option>
	<option class="level-0" value="163">New York Times</option>
	<option class="level-0" value="164">NewsGroper</option>
	<option class="level-0" value="165">Obama</option>
	<option class="level-0" value="4157">Occupy wall Street</option>
	<option class="level-0" value="166">Oil</option>
	<option class="level-0" value="167">OMMA Global</option>
	<option class="level-0" value="2001">Omniture</option>
	<option class="level-0" value="3799">On The Top</option>
	<option class="level-0" value="168">One Laptop One Child</option>
	<option class="level-0" value="3479">Online Community Unconferece East</option>
	<option class="level-0" value="169">Online Dating</option>
	<option class="level-0" value="3552">Online Influence</option>
	<option class="level-0" value="170">Online Maps</option>
	<option class="level-0" value="171">Online Marketing</option>
	<option class="level-0" value="172">Online Privacy</option>
	<option class="level-0" value="173">online reputation</option>
	<option class="level-0" value="174">Online Video</option>
	<option class="level-0" value="4113">OpenAmplify</option>
	<option class="level-0" value="175">OpenID</option>
	<option class="level-0" value="176">Paris Trip</option>
	<option class="level-0" value="177">Paul Cezanne</option>
	<option class="level-0" value="178">Paul Krugman</option>
	<option class="level-0" value="179">pdf09</option>
	<option class="level-0" value="180">pdf2009</option>
	<option class="level-0" value="4184">PeekAnalytics</option>
	<option class="level-0" value="3862">PeekYou</option>
	<option class="level-0" value="3970">PeerIndex</option>
	<option class="level-0" value="181">Personal Branding</option>
	<option class="level-0" value="182">Personal Democracy Forum</option>
	<option class="level-0" value="3486">Phaidon Books</option>
	<option class="level-0" value="3911">Pharmaceutical Social Media</option>
	<option class="level-0" value="3670">Philip Sheldrake</option>
	<option class="level-0" value="3786">Place Pop</option>
	<option class="level-0" value="3442">PluggedINNYC</option>
	<option class="level-0" value="183">Podcamp NYC</option>
	<option class="level-0" value="2127">Podcast</option>
	<option class="level-0" value="184">Podcasts</option>
	<option class="level-0" value="3905">Point of Sale</option>
	<option class="level-0" value="185">Politics</option>
	<option class="level-0" value="186">Porter Novelli</option>
	<option class="level-0" value="187">Posterous</option>
	<option class="level-0" value="188">PPC</option>
	<option class="level-0" value="189">Predictions 2008</option>
	<option class="level-0" value="4206">Predictions 2012</option>
	<option class="level-0" value="190">Presidential Politics</option>
	<option class="level-0" value="4093">profiting from the new web</option>
	<option class="level-0" value="3428">PublicDrum</option>
	<option class="level-0" value="2177">QR Code</option>
	<option class="level-0" value="191">Quantcast</option>
	<option class="level-0" value="3320">Quantum Computing</option>
	<option class="level-0" value="3437">Quick Responce Code</option>
	<option class="level-0" value="192">Radian6</option>
	<option class="level-0" value="4042">Radian6 Insights</option>
	<option class="level-0" value="193">radiohead</option>
	<option class="level-0" value="3902">Rainbow Analytics</option>
	<option class="level-0" value="194">re-tweet</option>
	<option class="level-0" value="3688">Read Write Web</option>
	<option class="level-0" value="3689">Real Time Web Summit</option>
	<option class="level-0" value="195">reccommendations engine</option>
	<option class="level-0" value="196">Recession</option>
	<option class="level-0" value="3881">Recorded Future</option>
	<option class="level-0" value="3140">ReferNow.com</option>
	<option class="level-0" value="2223">Reputation Management</option>
	<option class="level-0" value="3529">Reputation Ranger</option>
	<option class="level-0" value="3237">Restructuring 2.0</option>
	<option class="level-0" value="3814">Revinate</option>
	<option class="level-0" value="199">RSS Subscribers</option>
	<option class="level-0" value="200">Rubin Museum of Art</option>
	<option class="level-0" value="4201">Rutgers</option>
	<option class="level-0" value="3690">RWW Real Time Web Summit</option>
	<option class="level-0" value="201">SalesForce.com</option>
	<option class="level-0" value="3241">SalesForce.com</option>
	<option class="level-0" value="202">ScanAlert HackerSafe</option>
	<option class="level-0" value="3513">Scout Labs</option>
	<option class="level-0" value="203">Search</option>
	<option class="level-0" value="204">Search Analytics</option>
	<option class="level-0" value="2312">Search Engine Optimization</option>
	<option class="level-0" value="205">Search Engine Strategies</option>
	<option class="level-0" value="2326">Search Engines</option>
	<option class="level-0" value="206">Second Life</option>
	<option class="level-0" value="207">Second Life Key Metrics</option>
	<option class="level-0" value="208">Seesmic</option>
	<option class="level-0" value="3463">Seesmic Look</option>
	<option class="level-0" value="3184">Seesmic.com</option>
	<option class="level-0" value="209">segmentation</option>
	<option class="level-0" value="2370">SEM</option>
	<option class="level-0" value="210">SEM Rap Music</option>
	<option class="level-0" value="3874">Semantic Analysis</option>
	<option class="level-0" value="2376">Semphonic</option>
	<option class="level-0" value="211">Semphonic XChange Conference</option>
	<option class="level-0" value="212">SEMPO</option>
	<option class="level-0" value="213">SEMPO Boat Cruize</option>
	<option class="level-0" value="2380">Sentiment Analysis</option>
	<option class="level-0" value="3506">Sentiment Analysis Symposium</option>
	<option class="level-0" value="214">SEO</option>
	<option class="level-0" value="215">September 11</option>
	<option class="level-0" value="216">Seth Godin</option>
	<option class="level-0" value="3642">Share of Voice</option>
	<option class="level-0" value="4115">Shareaholic.com</option>
	<option class="level-0" value="3317">singularity summit</option>
	<option class="level-0" value="3319">Singularity Summit 2009</option>
	<option class="level-0" value="217">Site Catalyst</option>
	<option class="level-0" value="218">Skype</option>
	<option class="level-0" value="3603">Skyttle</option>
	<option class="level-0" value="219">SM2/Techrigy</option>
	<option class="level-0" value="3894">Smart Content</option>
	<option class="level-0" value="3650">smcampli</option>
	<option class="level-0" value="3897">SN-REACH</option>
	<option class="level-0" value="3849">SNREACH</option>
	<option class="level-0" value="220">SocComm</option>
	<option class="level-0" value="221">Social Bookmarking</option>
	<option class="level-0" value="3622">Social Business Edge</option>
	<option class="level-0" value="222">social crm</option>
	<option class="level-0" value="3450">social intergration</option>
	<option class="level-0" value="3643">Social Listening</option>
	<option class="level-0" value="4110">Social Marketers</option>
	<option class="level-0" value="3646">Social Marketing Analytics</option>
	<option class="level-0" value="223">Social Media</option>
	<option class="level-0" value="3924">Social Media Analytics Book by Marshall Sponder</option>
	<option class="level-0" value="3922">Social Media Analytics book McGraw Hill</option>
	<option class="level-0" value="4102">Social Media Analytics The Book</option>
	<option class="level-0" value="3693">Social Media Camp Long Island</option>
	<option class="level-0" value="3723">Social Media Case Study &#8211; Havana Central</option>
	<option class="level-0" value="3478">Social Media Community Management</option>
	<option class="level-0" value="224">social media jungle</option>
	<option class="level-0" value="225">Social Media Jungle NYC</option>
	<option class="level-0" value="226">Social Media Marketing</option>
	<option class="level-0" value="3668">social media measurement group</option>
	<option class="level-0" value="3476">Social Media Monitoring</option>
	<option class="level-0" value="3571">Social Media Monitoring Bootcamp</option>
	<option class="level-0" value="2490">Social Media ROI</option>
	<option class="level-0" value="4082">social media turns 7 years old</option>
	<option class="level-0" value="2504">social media week</option>
	<option class="level-0" value="227">Social Monitoring</option>
	<option class="level-0" value="228">Social Networks</option>
	<option class="level-0" value="3551">Social Radar</option>
	<option class="level-0" value="3467">Social Thoughts</option>
	<option class="level-0" value="229">Social Time</option>
	<option class="level-0" value="2884">Social Time</option>
	<option class="level-0" value="4045">social2011</option>
	<option class="level-0" value="4039">socialize 2011</option>
	<option class="level-0" value="3553">socialmediaartcamp</option>
	<option class="level-0" value="4020">SocialPR</option>
	<option class="level-0" value="4155">socmetrics</option>
	<option class="level-0" value="230">Something Else</option>
	<option class="level-0" value="4133">SONAR.ME</option>
	<option class="level-0" value="3912">Spectrum Analytics</option>
	<option class="level-0" value="231">Spokeo</option>
	<option class="level-0" value="2564">Star Trek</option>
	<option class="level-0" value="4111">Steve Rappaport</option>
	<option class="level-0" value="3462">Stories of the week</option>
	<option class="level-0" value="232">Sub Prime Mortgages</option>
	<option class="level-0" value="3493">Superbowl XLIV</option>
	<option class="level-0" value="233">sxsw</option>
	<option class="level-0" value="3512">Synthesio</option>
	<option class="level-0" value="4066">Synthesio Unity</option>
	<option class="level-0" value="3346">Sysomos</option>
	<option class="level-0" value="3652">Tap11</option>
	<option class="level-0" value="234">tech karaoke</option>
	<option class="level-0" value="235">TechCrunch</option>
	<option class="level-0" value="3697">TechCrunch Disrupt NYC</option>
	<option class="level-0" value="236">technorati</option>
	<option class="level-0" value="2645">techrigy SM2</option>
	<option class="level-0" value="237">TEDx</option>
	<option class="level-0" value="238">TextMap</option>
	<option class="level-0" value="3340">The A-List</option>
	<option class="level-0" value="239">The Flu</option>
	<option class="level-0" value="240">The Hatchery</option>
	<option class="level-0" value="241">The MoneyTree</option>
	<option class="level-0" value="4181">The Next Wave</option>
	<option class="level-0" value="242">The Numerati</option>
	<option class="level-0" value="4114">The Pulse</option>
	<option class="level-0" value="4146">The Pulse &#8211; by Douglas Hubbard</option>
	<option class="level-0" value="4163">The Recorded Future</option>
	<option class="level-0" value="3561">The Twitter Job Search Guide</option>
	<option class="level-0" value="243">Thor</option>
	<option class="level-0" value="2717">Tim Berners-Lee</option>
	<option class="level-0" value="3426">TRAACKR</option>
	<option class="level-0" value="3762">Traffic Dashboard</option>
	<option class="level-0" value="3837">Trendrr</option>
	<option class="level-0" value="4128">TRENDRR.TV</option>
	<option class="level-0" value="3599">Trey Pennington</option>
	<option class="level-0" value="244">Trust</option>
	<option class="level-0" value="2775">Tweetup</option>
	<option class="level-0" value="245">Twitter</option>
	<option class="level-0" value="2782">Twitter Analytics</option>
	<option class="level-0" value="246">Twitter Management Platform</option>
	<option class="level-0" value="247">ultra light startups</option>
	<option class="level-0" value="1">Uncategorized</option>
	<option class="level-0" value="2794">Unemployment</option>
	<option class="level-0" value="248">UpNext NYC</option>
	<option class="level-0" value="249">User Generated Content</option>
	<option class="level-0" value="2844">VentureBeat</option>
	<option class="level-0" value="4221">Venuelabs</option>
	<option class="level-0" value="4198">Viral Video</option>
	<option class="level-0" value="3518">Viralheat</option>
	<option class="level-0" value="250">Virtual Worlds</option>
	<option class="level-0" value="251">virtualworlds2007</option>
	<option class="level-0" value="252">vitamins</option>
	<option class="level-0" value="253">VOIP</option>
	<option class="level-0" value="254">Wall Street Journal</option>
	<option class="level-0" value="3893">WCG</option>
	<option class="level-0" value="255">Web 2.0</option>
	<option class="level-0" value="3111">Web 2.0</option>
	<option class="level-0" value="3169">Web 3.0</option>
	<option class="level-0" value="257">Web Analytics</option>
	<option class="level-0" value="258">Web Analytics Association</option>
	<option class="level-0" value="2977">Web Analytics Wednesday</option>
	<option class="level-0" value="259">Web Analytics Wednesdays</option>
	<option class="level-0" value="260">Web Crawlers</option>
	<option class="level-0" value="3613">web journal</option>
	<option class="level-0" value="4072">Web Science</option>
	<option class="level-0" value="4053">Web Science Trust</option>
	<option class="level-0" value="3534">Web2Express</option>
	<option class="level-0" value="261">WebMasterWorld</option>
	<option class="level-0" value="4071">WebScience</option>
	<option class="level-0" value="262">WebTrends</option>
	<option class="level-0" value="4047">WebTrust</option>
	<option class="level-0" value="3844">WeePlaces</option>
	<option class="level-0" value="3679">Wibiya Toolbar</option>
	<option class="level-0" value="263">Widgets</option>
	<option class="level-0" value="264">Wikipedia</option>
	<option class="level-0" value="3826">Wine tasting</option>
	<option class="level-0" value="265">Word of Mouth</option>
	<option class="level-0" value="3288">WordStream</option>
	<option class="level-0" value="3290">Wordstream keyword tool</option>
	<option class="level-0" value="3653">Wordtracker Strategizer</option>
	<option class="level-0" value="266">World Hotel in the World</option>
	<option class="level-0" value="267">Worst Hotel in The World</option>
	<option class="level-0" value="268">WOWZA</option>
	<option class="level-0" value="270">Yahoo</option>
	<option class="level-0" value="3345">YourUniverse</option>
	<option class="level-0" value="271">YouTube</option>
	<option class="level-0" value="272">YouTube Symphony Orchestra</option>
	<option class="level-0" value="3333">YouTube Video Metrics</option>
</select>

<script type='text/javascript'>
/* <![CDATA[ */
	var dropdown = document.getElementById("cat");
	function onCatChange() {
		if ( dropdown.options[dropdown.selectedIndex].value > 0 ) {
			location.href = "http://www.webmetricsguru.com/?cat="+dropdown.options[dropdown.selectedIndex].value;
		}
	}
	dropdown.onchange = onCatChange;
/* ]]> */
</script>

				</div>

<div id="footer-content-middle">
					<h3>Archives</h3>		<select name="archive-dropdown" onchange='document.location.href=this.options[this.selectedIndex].value;'> <option value="">Select Month</option> 	<option value='http://www.webmetricsguru.com/archives/2012/02/'> February 2012 &nbsp;(4)</option>
	<option value='http://www.webmetricsguru.com/archives/2012/01/'> January 2012 &nbsp;(14)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/12/'> December 2011 &nbsp;(12)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/11/'> November 2011 &nbsp;(23)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/10/'> October 2011 &nbsp;(19)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/09/'> September 2011 &nbsp;(19)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/08/'> August 2011 &nbsp;(31)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/07/'> July 2011 &nbsp;(15)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/06/'> June 2011 &nbsp;(13)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/05/'> May 2011 &nbsp;(11)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/04/'> April 2011 &nbsp;(20)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/03/'> March 2011 &nbsp;(15)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/02/'> February 2011 &nbsp;(10)</option>
	<option value='http://www.webmetricsguru.com/archives/2011/01/'> January 2011 &nbsp;(8)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/12/'> December 2010 &nbsp;(13)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/11/'> November 2010 &nbsp;(19)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/10/'> October 2010 &nbsp;(21)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/09/'> September 2010 &nbsp;(27)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/08/'> August 2010 &nbsp;(25)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/07/'> July 2010 &nbsp;(27)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/06/'> June 2010 &nbsp;(25)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/05/'> May 2010 &nbsp;(43)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/04/'> April 2010 &nbsp;(30)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/03/'> March 2010 &nbsp;(32)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/02/'> February 2010 &nbsp;(35)</option>
	<option value='http://www.webmetricsguru.com/archives/2010/01/'> January 2010 &nbsp;(34)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/12/'> December 2009 &nbsp;(25)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/11/'> November 2009 &nbsp;(24)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/10/'> October 2009 &nbsp;(30)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/09/'> September 2009 &nbsp;(40)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/08/'> August 2009 &nbsp;(37)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/07/'> July 2009 &nbsp;(43)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/06/'> June 2009 &nbsp;(55)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/05/'> May 2009 &nbsp;(28)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/04/'> April 2009 &nbsp;(23)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/03/'> March 2009 &nbsp;(30)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/02/'> February 2009 &nbsp;(37)</option>
	<option value='http://www.webmetricsguru.com/archives/2009/01/'> January 2009 &nbsp;(31)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/12/'> December 2008 &nbsp;(36)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/11/'> November 2008 &nbsp;(55)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/10/'> October 2008 &nbsp;(69)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/09/'> September 2008 &nbsp;(67)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/08/'> August 2008 &nbsp;(49)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/07/'> July 2008 &nbsp;(33)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/06/'> June 2008 &nbsp;(34)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/05/'> May 2008 &nbsp;(32)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/04/'> April 2008 &nbsp;(36)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/03/'> March 2008 &nbsp;(42)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/02/'> February 2008 &nbsp;(50)</option>
	<option value='http://www.webmetricsguru.com/archives/2008/01/'> January 2008 &nbsp;(112)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/12/'> December 2007 &nbsp;(150)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/11/'> November 2007 &nbsp;(149)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/10/'> October 2007 &nbsp;(117)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/09/'> September 2007 &nbsp;(108)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/08/'> August 2007 &nbsp;(112)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/07/'> July 2007 &nbsp;(108)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/06/'> June 2007 &nbsp;(72)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/05/'> May 2007 &nbsp;(80)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/04/'> April 2007 &nbsp;(88)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/03/'> March 2007 &nbsp;(115)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/02/'> February 2007 &nbsp;(122)</option>
	<option value='http://www.webmetricsguru.com/archives/2007/01/'> January 2007 &nbsp;(110)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/12/'> December 2006 &nbsp;(102)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/11/'> November 2006 &nbsp;(24)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/10/'> October 2006 &nbsp;(29)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/09/'> September 2006 &nbsp;(131)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/08/'> August 2006 &nbsp;(135)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/07/'> July 2006 &nbsp;(143)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/06/'> June 2006 &nbsp;(146)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/05/'> May 2006 &nbsp;(140)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/04/'> April 2006 &nbsp;(150)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/03/'> March 2006 &nbsp;(168)</option>
	<option value='http://www.webmetricsguru.com/archives/2006/02/'> February 2006 &nbsp;(108)</option>
 </select>
				</div>
				
                <div id="footer-content-right">
                
                	<h3>Subscriptions</h3>
                    <ul>
                    	<li> <img src="http://www.webmetricsguru.com/wp-content/themes/Webmetricsguru-002/images/icon-small-rss.png" class="subscribe" alt="RSS Subscribe" /> <a 

href="http://feeds.feedburner.com/WebMetricsGuru" title="RSS Subscribe">RSS Subscribe</a> <br /> View updates in your favorite reader. <br 

style="clear: left;"/></li>
                        <li> <img src="http://www.webmetricsguru.com/wp-content/themes/Webmetricsguru-002/images/icon-small-email.png" class="subscribe" alt="Email Subscribe" 

/> <a href="#">Email Subscribe</a> <br /> Get email updates as soon as I post. <br style="clear: left;"/></li>
                    </ul>                
                
                </div>
                <div id="footer-content-clear">
                
                	WebMetricsGuru &copy; Marshall Sponder 2006-2008. All Rights Reserved. | Theme by <a href="http://www.kristens-

portfolio.net">AGn Designs</a> - <a href="http://www.acidgloss.net" title="AcidGloss.net">acidgloss.net</a> | Powered by <a 

href="http://wordpress.org">Wordpress</a>
                	
                </div>
            </div>
        
        </div>
    </div>


<script type="text/javascript">tyntVariables = {"ap":"Read more: "};</script> <script type="text/javascript" 

src="http://tcr.tynt.com/javascripts/Tracer.js?user=afuKHuX-yr3RvHab7jrHcU&amp;s=42&amp;cc=1&amp;lang=en"></script>
<script src='http://cdn.wibiya.com/Toolbars/dir_0372/Toolbar_372430/Loader_372430.js' type='text/javascript'></script>
</body>
</html>
