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                                    <h2 class="">Miami Dolphins Choose ClickSquared For Cross-Channel Fan Marketing Solution</h2>
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                        <h3>Will Focus on Increasing Fan Engagement and Loyalty</h3>
<p><strong>Waltham, Mass.</strong>, March 23, 2010 &#8212; The Miami Dolphins  announced today that they have selected ClickSquared as their  cross-channel marketing solution partner. ClickSquared’s SaaS (Software  as a Service) marketing platform, Click 3G, will allow the Dolphins to  create highly targeted and personalized fan communications, as well as  execute lifecycle-based marketing programs based on individual fan  preferences to increase fan engagement, engender fan loyalty and drive  increased ticket, merchandise and sponsorship revenue.</p>
<p>“We want to engage with each fan in an individually meaningful way.  Our goal is to create a complete ‘fan experience’ from the minute they  purchase their tickets to the time they leave the stadium,” said Scott  Loft, Vice President of Ticket Sales &amp; Service, Miami Dolphins. “We  found ClickSquared’s multi-channel platform to be best-in-class. Click  3G will enable us to create more personalized fan communications and  provide individually relevant offers that will undoubtedly further  increase the effectiveness of our e-campaigns.”</p>
<p>The Miami Dolphins and Sun Life Stadium will use Click 3G to  consolidate information from various fan touch-points such as season,  group and single-game ticket purchases event attendance at Sun Life  Stadium, food and beverage purchases, and in-store sales to better  understand each fan’s preferences, and use that information to develop  relevant communication programs that meet each fan’s needs.</p>
<p>“We are excited to be selected by a recognized thought-leader like  the Miami Dolphins, and to be able to add them to a burgeoning sports  marketing roster that includes the New England Patriots and Revolution,  Boston Celtics, and Houston Rockets,” said Wayne Townsend, CEO,  ClickSquared. “Our innovative Click 3G marketing platform, combined with  our strategy and analytics services, will enable the Miami Dolphins to  create data-driven marketing communications that orchestrate and deliver  targeted, effective, relevant messages to each fan.”</p>
<p><strong>About ClickSquared:</strong></p>
<p>ClickSquared is a premier provider of email and cross-channel  marketing solutions. With innovative offerings ranging from self-service  email to highly automated, real-time customer engagement and loyalty  programs, ClickSquared’s innovative SaaS marketing platform orchestrates  and delivers analytics-driven, relevant and personalized customer  communications across email, direct mail, social, mobile and web  channels. Leveraging a team of marketing, technology and  vertical-industry experts that are passionate about our clients’  success, ClickSquared enables organizations of all sizes to maximize the  return on their marketing investment.</p>
<p>ClickSquared has helped to build some of the world’s best known  brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr.  Pepper/7-Up, Four Seasons Hotels and Resorts, Greyhound, HomeAway,  Hyatt, Montage Resorts, Starwood, Sovereign Bank, US Bank, US Gypsum and  Virgin Money. For more information on ClickSquared, visit the company’s  web site at www.clicksquared.com.</p>
<p><strong>About the Miami Dolphins:</strong></p>
<p>The Miami Dolphins are one of the premier teams in the NFL and one of  the most recognizable sports franchises in the world. Established in  1966, the Dolphins are the oldest major-league professional sports  franchise currently in the state of Florida. In 1972, the Dolphins  completed the NFL&#8217;s only perfect season, winning every regular season  game, two playoff games and Super Bowl VII. The team and Stadium are  owned principally by Stephen M. Ross along with limited partners Emilio  and Gloria Estefan, Marc Anthony, Fergie, Venus and Serena Williams and  Wayne Huizenga. The team plays their home games at Sun Life Stadium,  which is also the home of the Florida Marlins, University of Miami  football, FedEx Orange Bowl, the 2010 NFL Pro Bowl, Super Bowl XLIV and  various other world-class events. For information about the Miami  Dolphins, visit www.MiamiDolphins.com. For information about Sun Life  Stadium, visit www.SunLifeStadium.com.</p>
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