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<div class="divsplitter" style="height: 15px;"></div><div><h1 class="darkblue header biggest">10 Tips to Enhance a Twitter Business Brand</h1></div>
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<div class="grayshowlinks bigsmall" style="margin-bottom: 14px;"><p style="margin-top: 0;">If you're looking for the largest possible following on Twitter, this column isn't for you. But if you want to enhance your business and develop your personal brand by building a substantial, high-quality following, perhaps I can help.</p>
<p>I've been using Twitter for five years, and I recently topped 10,000 followers. Lots of folks have more followers than I do, but the quality of my following is what�s important to me. Most of my followers are people who share my interests in the Internet, media, and digital marketing. They're responsive, supportive, and helpful, and we have a great time together.</p>
<p>Over the years, I've learned a few basic tactics for building a quality following. Perhaps you'll find them useful. Note that these tactics apply to using Twitter for business. If you want to build a cult of personality or just run up your numbers, there are better ways to do it.</p>
<ol><b><li>Stay focused.</b> I've posted an average of just four tweets per day for the last five years, which is far fewer than the output of many other Twitter users. That's because I limit most of my tweets to the professional topics that interest me or that others may find useful. I share little information about my personal life. People don't care what I had for dinner, but if the restaurant is a place I'd recommend to others, I'll frame a comment in that context. When people see my name in their tweet stream, I want them to know they're likely to find something there that interests them.</p>
<b><li>Share your handle everywhere.</b> Of course, your Twitter handle should be in your e-mail signature line. But consider the other ways people might find you. I include my Twitter name (<a href="https://twitter.com/#!/pgillin"target="new">@pgillin</a>) in my letterhead, as well as on every slide in my presentations. Don't forget to post your presentations to <a href="http://www.SlideShare.com" target="new">SlideShare</a>, where your PowerPoints can get many more views than they ever do in front of an audience. Add your Twitter handle to your LinkedIn profile, and if you're ever featured as a speaker, make sure the promotion page features your Twitter name, as well.</p>
<b><li>Be useful.</b> Usefulness is the gold standard of business communications, so I try to make sure the vast majority of my communications are potentially useful to others. Nearly all include links to sources of additional information. Part of succeeding on Twitter is acknowledging the good work of others.</p>
<p>I�ve made it easy to share content that interests me. The <a href="http://Bit.ly"target="new">Bit.ly</a> toolbar button is a quick and easy way to share with just a couple of clicks. I also bookmark stuff I want to keep for later, and I use the <a href="http://dlvr.it"target="new">dlvr.it</a> automatic syndication service to tweet any item I tag �share.�</p>
<p>For ideas, I subscribe to newsletters from <a href="http://www.marketingcharts.com/"target="new">MarketingCharts</a>, <a href="http://www.emarketer.com/"target="new">eMarketer</a>, <a href="http://www.btobonline.com/"target="new">BtoB</a>, and <a href="http://www.bulldogreporter.com/"target="new">Bulldog Reporter</a>, because they deliver interesting news and research about my areas of interest every day. I also keep a list of feeds in <a href="http://reader.google.com"target="new">Google Reader</a> that I can consult quickly for source material.</p>
<p>These days, there's no reason not to share information that interests you. But don't overdo it. That leads to my next recommendation.</p>
<b><li>Don't give people reasons not to follow you.</b> Excuse the double negative, but the point is not to give people stuff that may bore or alienate them. I never tweet about politics or religion. The most polarizing issue I permit myself is boosterism for my favorite sports teams. I also choose not to share many details of humdrum daily life or most of my Foursquare check-ins. People just aren't interested in that stuff.</p>
<b><li>Be positive.</b> No one likes a jerk, so why act like one? Always be respectful and constructive, even when disagreeing. There is no upside to insulting or antagonizing people. None.</p>
<b><li>Give to get.</b> The unwritten code of blogging and tweeting is that sharing begets sharing. When people retweet your messages, thank them (I'll sometimes thank a week's worth of retweeters with a couple of <a href="http://www.followfriday.com/"target="new">#FollowFriday</a> messages). If those people interest you, follow them. When people ask you a question, answer it. The more helpful you are, the more people pay it back with their attention and citations.</p>
<b><li>Mention others whenever possible.</b> When you mention people in tweets, invest the additional 10 seconds to find out if they have a Twitter account. By including their Twitter handle, you increase the likelihood that they will notice you and repay the favor with a follow.</p>
<b><li>Surprise people.</b> One of the blessings of Twitter is that that it lets you share unexpected and remarkable events that might otherwise go unnoticed. I try to vary my tweet stream with flashes of strange and amusing scenes that others might enjoy. A bus I was riding once passed a park bench where a woman clad in a full bridal gown was sitting alone next to a suitcase. You don't see that every day, and I figured there had to be a story there, so I asked my Twitter followers to speculate. Dozens did, and in the 20 minutes that followed, we not only had a fast and fun brainstorm, but I added about 10 new followers.</p>
<b><li>Be the eyes and ears of your followers.</b> When you attend a conference, play reporter and tell your followers what you're witnessing. Share key points and memorable quotes. Use the conference hashtag, so that others will find you. You'd be amazed at the results. I've added as many as 50 followers in an hour doing this.</p>
<b><li>Use hashtags.</b> People who don't follow you may be following hashtags that matter to you. The best way to get into their tweet stream is to use those tags. <a href="http://hashtags.org/"target="new">Hashtags.org</a> and <a href="http://whatthetrend.com/"target="new">What the Trend</a> are good places to find the most popular ones.</ol>
<p>I'm sure I've only scratched the surface, so please post your own tips as comments.</p>

<p>� Paul Gillin <a href="http://twitter.com/pgillin"><img src="http://img.lightreading.com/thecmosite/Twitter_Button.jpg" alt="Follow me on Twitter"></a><a href="http://www.linkedin.com/in/paulgillin"><img src="http://img.lightreading.com/thecmosite/LinkedIn_Button.jpg" alt="Visit my LinkedIn page"></a><a href="http://www.facebook.com/paul.gillin"><img src="http://img.lightreading.com/thecmosite/Facebook_Button.jpg" alt="Friend me on Facebook"></a> <i>is a writer, speaker, and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His latest book is </i>Social Marketing to the Business Customer<i> (co-authored with Eric Schwartzman, January 2011).</i></p>

<p><em><a href="http://www.thecmosite.com">The CMO Site</a> is an executive social network that provides CMOs and other marketing executives from the world�s leading organizations with a real-time, online venue where they can convene to discuss how they're delivering on the most critical marketing priorities. <a href="http://www.thecmosite.com/register.asp">Join us!</a></em></p>
                                                                                                                           
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<div style="float: left; margin-top: 2px; margin-bottom: 4px; background-color: #ffffff; border: 1px solid #d1d1d1;"><a name="msg_560993" href="/profile.asp?piddl_userid=360539"><img src="http://img.lightreading.com/internetevolution/MitchWagner.gif" width="60" height="60" border="0" style="margin: 2px;;" align="left" alt="Mitch Wagner"></a></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=560993#msg_560993">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=360539">Mitch Wagner</a> &nbsp; </span>
<span class="black">2/13/2012 11:37:01 AM </span></div>
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<span class="blackshowlinks"><br />Susan - What evidence is there that Google+ is not meeting Google's expectations? Have you seen statemente from Google to that effect?<br /><br /></span></div>
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<div style="float: left; margin-top: 2px; margin-bottom: 4px; background-color: #ffffff; border: 1px solid #d1d1d1;"><a name="msg_560766" href="/profile.asp?piddl_userid=310600"><img src="http://thumbnails.deusm.com/thumbnails/thecmosite_310600_634517552011071250.jpg" width="60" height="60" border="0" style="margin: 2px;;" align="left" alt="Susan Fourtan�"></a></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=560766#msg_560766">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=310600">Susan Fourtan�</a> &nbsp; </span>
<span class="black">2/13/2012 3:10:25 AM </span></div>
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<span class="blackshowlinks"><br />Interesting, cmophil. According to my observations there is a substantial change concerning Twitter that seems to be leading Twiiter to sail in different waters.&nbsp;<br />
<br />-Susan&nbsp;<br /><br /></span></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=560765#msg_560765">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=310600">Susan Fourtan�</a> &nbsp; </span>
<span class="black">2/13/2012 3:00:36 AM </span></div>
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<span class="blackshowlinks"><br />Mitch, it's not what I believe. It's how things are.&nbsp;<br />
<br />&nbsp;<br /><br /></span></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=560574#msg_560574">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=335209">cmophil</a> &nbsp; </span>
<span class="black">2/12/2012 10:05:12 AM </span></div>
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<span class="blackshowlinks"><br />Oh Twitter is great. I use it mainly for search purposes. You can find so much good content and material on Twitter very quickly just by searching for a topic. For example, when I need to find out the latest info on a tech topic, I hop on Twitter and do a search for it. The results are full of recent and worthy material that I would probably spend hours filtering through on Google. It's great!<br /><br /></span></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=559034#msg_559034">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=360539">Mitch Wagner</a> &nbsp; </span>
<span class="black">2/9/2012 5:43:09 PM </span></div>
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<span class="blackshowlinks"><br />Susan - What leads you to believe Google+ isn't meeting Google's expectations? We're seeing some figures that it's growing fast, and it certainly seems very active when I look in on it.&nbsp;<br /><br /></span></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=558299#msg_558299">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=310600">Susan Fourtan�</a> &nbsp; </span>
<span class="black">2/9/2012 3:37:59 AM </span></div>
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<span class="blackshowlinks"><br />cmophil,&nbsp;<br />
<br />Oh, you are absolutely right! Unfortunately for Google, G+ didn't work so well as expected. This may change, though. Who knows. It may be good for some people. We all don't have the same needs or choices in social media, just as everything else.&nbsp;<br />
<br />Skype works well for me. As you say, it's the default platform I use. Changing it to Hangouts, well, I haven't seen the point yet. And this said from someone who likes to adapt new things, but to adapt new things I have to see a good reason, too.&nbsp;<br />
<br />What do you use Twitter for?&nbsp;<br />
<br />-Susan&nbsp;<br />
<br />&nbsp;<br /><br /></span></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=558261#msg_558261">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=335209">cmophil</a> &nbsp; </span>
<span class="black">2/8/2012 11:27:45 PM </span></div>
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<span class="blackshowlinks"><br />Ah I see. So there value proposition is that I get the unified experience. Now I don't have to logon to both Twitter AND FB.. Does that sound like a good summary?<br /><br /></span></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=558260#msg_558260">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=335209">cmophil</a> &nbsp; </span>
<span class="black">2/8/2012 11:25:49 PM </span></div>
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<span class="blackshowlinks"><br />I hear you on that but if you already have a rapport with certain people, for most, isn't Skype already the default platform to use to communicate with them, especially en masse? What makes G+ the 'thing to use' now? That's what I don't get.<br />
<br />How about this... If FB buys a social video or live communication platform provider in the near future, expect G+ hangouts to disappear quickly.<br /><br /></span></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=554633#msg_554633">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=645">tinym</a> &nbsp; </span>
<span class="black">2/2/2012 9:50:02 PM </span></div>
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<span class="blackshowlinks"><br />How are you measuring visibility and interaction on your G+ page?  I would like to see Google Analytics integration for personal and business pages.<br /><br /></span></div>
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<span class="darkblue strong"><a href="http://www.thecmosite.com/author.asp?section_id=1237&doc_id=238078&piddl_msgid=554631#msg_554631">Re: Enhancing with quality</a> <br /></span>
<span class="gray strong"><a href="/profile.asp?piddl_userid=645">tinym</a> &nbsp; </span>
<span class="black">2/2/2012 9:44:47 PM </span></div>
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<span class="blackshowlinks"><br />I enjoy watching G+ activities grow with adoption.  <a href="http://news.dice.com/2012/01/23/android-developer-relations/">Android developer office hours</a> have gone <a href="http://android-developers.blogspot.com/2012/01/android-developers-on-google.html">virtual</a>, fledgling singer/song writer Daria Musk got a Grammy-winning director Chris Robinson to direct her first video (this happened earlier this afternoon), and <a href="http://www.stuckincustoms.com/">Trey</a> is the king of social HDR photographers.<br /><br /></span></div>
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var tvrtcolumngeneralSliderHandler = new LRSliderHandler();

tvrtcolumngeneralSliderHandler.thisSliderElementName = 'tvrtcolumngeneralSliderHandler';
tvrtcolumngeneralSliderHandler.sliderElementCount = 5;
tvrtcolumngeneralSliderHandler.sliderElementSize = 300 + 15;
tvrtcolumngeneralSliderHandler.sliderObjectViewsize = 1;
tvrtcolumngeneralSliderHandler.sliderRightLimit = tvrtcolumngeneralSliderHandler.sliderElementSize * ((tvrtcolumngeneralSliderHandler.sliderElementCount - tvrtcolumngeneralSliderHandler.sliderObjectViewsize) * -1) + 1;
tvrtcolumngeneralSliderHandler.currentSliderElement = 1;
tvrtcolumngeneralSliderHandler.sliderObjectId = 'tvrtcolumngeneral_outside';
tvrtcolumngeneralSliderHandler.sliderDoSlide = false;

var tvrtcolumngeneralLeftArrowButtonMouseoutImgSrc = 'http://img.lightreading.com/thecmosite/cmo_videonav_lightblue_left.gif';
var tvrtcolumngeneralRightArrowButtonMouseoutImgSrc = 'http://img.lightreading.com/thecmosite/cmo_videonav_darkblue_right.gif';

tvrtcolumngeneralSliderHandler.LRSliderNavGraphicsHandlerSlideLeft = function() {
	// change the input box value
	//GetObject('tvrtcolumngeneral_navform_selector').value = this.currentSliderElement;
	// now deal with the images
	
	var currentImage = GetObject('tvrtcolumngeneral_rightarrowbutton');
	// if we're at currentSliderElement < sliderElementCount make sure the right button is active
	if (this.currentSliderElement < this.sliderElementCount) { 
		currentImage.src = 'http://img.lightreading.com/thecmosite/cmo_videonav_darkblue_right.gif';
	} else {
		currentImage.src = 'http://img.lightreading.com/thecmosite/cmo_videonav_lightblue_right.gif';
	}
	tvrtcolumngeneralRightArrowButtonMouseoutImgSrc = currentImage.src;

	// if sliding left, change when currentSliderElement gets to 1
	currentImage = GetObject('tvrtcolumngeneral_leftarrowbutton');
	if (this.currentSliderElement == 1) { 
		currentImage.src = 'http://img.lightreading.com/thecmosite/cmo_videonav_lightblue_left.gif';
	} else {
		currentImage.src = 'http://img.lightreading.com/thecmosite/cmo_videonav_darkblue_left.gif';
	}
	tvrtcolumngeneralLeftArrowButtonMouseoutImgSrc = currentImage.src;
	
}

tvrtcolumngeneralSliderHandler.LRSliderNavGraphicsHandlerSlideRight = function() {
	// change the input box value
	//GetObject('tvrtcolumngeneral_navform_selector').value = this.currentSliderElement;
	// now deal with the images
	
	var currentImage = GetObject('tvrtcolumngeneral_leftarrowbutton');
	// if we're at currentSliderElement > 1 make sure the left button is active
	if (this.currentSliderElement > 1) { 
		currentImage.src = 'http://img.lightreading.com/thecmosite/cmo_videonav_darkblue_left.gif';
	} else {
		currentImage.src = 'http://img.lightreading.com/thecmosite/cmo_videonav_lightblue_left.gif';
	}
	tvrtcolumngeneralLeftArrowButtonMouseoutImgSrc = currentImage.src;
	
	currentImage = GetObject('tvrtcolumngeneral_rightarrowbutton');
	// sliding right, change when currentSliderElement gets to this.sliderElementCount
	if (this.currentSliderElement == this.sliderElementCount) {
		currentImage.src = 'http://img.lightreading.com/thecmosite/cmo_videonav_lightblue_right.gif';
	} else {
		currentImage.src = 'http://img.lightreading.com/thecmosite/cmo_videonav_darkblue_right.gif';
	}
	tvrtcolumngeneralRightArrowButtonMouseoutImgSrc = currentImage.src;
}

</script>

<div style="width: 336px; background: url(http://img.lightreading.com/thecmosite/gradient_video_and_poll_bg_336x198.gif) top left no-repeat;">

<!-- left nav -->
<div style="float: left; width: 13px; height: 32px; margin-top: 15px; margin-right: 4px;"><a href="Javascript: tvrtcolumngeneralSliderHandler.LRSliderSlideLeft(1);" onmouseout="MM_swapImage('tvrtcolumngeneral_leftarrowbutton','',tvrtcolumngeneralLeftArrowButtonMouseoutImgSrc,1)" onmouseover="MM_swapImage('tvrtcolumngeneral_leftarrowbutton','','http://img.lightreading.com/thecmosite/cmo_videonav_lightblue_left.gif',1)"><img name="tvrtcolumngeneral_leftarrowbutton" id="tvrtcolumngeneral_leftarrowbutton" src="http://img.lightreading.com/thecmosite/cmo_videonav_lightblue_left.gif" border="0" width="13" height="32"></a></div>
<!-- end left nav -->

<!-- video content -->
<div id="LRSlider_Content_tvrtcolumngeneral" name="LRSlider_Content_tvrtcolumngeneral" style="width: 301px; display: block; float: left;">
<div style="">
<div style="height: 202px;">
<div id="tvrtcolumngeneral_scrollyparent" name="tvrtcolumngeneral_scrollyparent" style="position: absolute;">
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<div id="tvrtcolumngeneral_window" name="tvrtcolumngeneral_window" style="position: relative; top: 0px; left: 0px; clip: rect(0px 299px 200px 0px); overflow: hidden;">
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 * Plugin: Days since last Visit 1.1 - capture time from last visit
 */
s.getDaysSinceLastVisit=new Function("c",""
+"var s=this,e=new Date(),es=new Date(),cval,cval_s,cval_ss,ct=e.getT"
+"ime(),day=24*60*60*1000,f1,f2,f3,f4,f5;e.setTime(ct+3*365*day);es.s"
+"etTime(ct+30*60*1000);f0='Cookies Not Supported';f1='First Visit';f"
+"2='More than 30 days';f3='More than 7 days';f4='Less than 7 days';f"
+"5='Less than 1 day';cval=s.c_r(c);if(cval.length==0){s.c_w(c,ct,e);"
+"s.c_w(c+'_s',f1,es);}else{var d=ct-cval;if(d>30*60*1000){if(d>30*da"
+"y){s.c_w(c,ct,e);s.c_w(c+'_s',f2,es);}else if(d<30*day+1 && d>7*day"
+"){s.c_w(c,ct,e);s.c_w(c+'_s',f3,es);}else if(d<7*day+1 && d>day){s."
+"c_w(c,ct,e);s.c_w(c+'_s',f4,es);}else if(d<day+1){s.c_w(c,ct,e);s.c"
+"_w(c+'_s',f5,es);}}else{s.c_w(c,ct,e);cval_ss=s.c_r(c+'_s');s.c_w(c"
+"+'_s',cval_ss,es);}}cval_s=s.c_r(c+'_s');if(cval_s.length==0) retur"
+"n f0;else if(cval_s!=f1&&cval_s!=f2&&cval_s!=f3&&cval_s!=f4&&cval_s"
+"!=f5) return '';else return cval_s;");


/*
 * Plugin: getQueryParam 2.3 - this is to populate the (external) tracking code reports
 */
s.getQueryParam=new Function("p","d","u",""
+"var s=this,v='',i,t;d=d?d:'';u=u?u:(s.pageURL?s.pageURL:s.wd.locati"
+"on);if(u=='f')u=s.gtfs().location;while(p){i=p.indexOf(',');i=i<0?p"
+".length:i;t=s.p_gpv(p.substring(0,i),u+'');if(t){t=t.indexOf('#')>-"
+"1?t.substring(0,t.indexOf('#')):t;}if(t)v+=v?d+t:t;p=p.substring(i="
+"=p.length?i:i+1)}return v");
s.p_gpv=new Function("k","u",""
+"var s=this,v='',i=u.indexOf('?'),q;if(k&&i>-1){q=u.substring(i+1);v"
+"=s.pt(q,'&','p_gvf',k)}return v");
s.p_gvf=new Function("t","k",""
+"if(t){var s=this,i=t.indexOf('='),p=i<0?t:t.substring(0,i),v=i<0?'T"
+"rue':t.substring(i+1);if(p.toLowerCase()==k.toLowerCase())return s."
+"epa(v)}return ''");


/*
 * Plugin: getInternalQueryParam - this is to grab the itc string from the url to populate the internal tracking code report.
 */
s.getInternalQueryParam=new Function("p","d","u",""
+"var s=this,v='',i,t;d=d?d:'';u=u?u:(s.pageURL?s.pageURL:s.wd.locati"
+"on);if(u=='f')u=s.gtfs().location;while(p){i=p.indexOf(',');i=i<0?p"
+".length:i;t=s.p_gpv(p.substring(0,i),u+'');if(t){t=t.indexOf('#')>-"
+"1?t.substring(0,t.indexOf('#')):t;}if(t)v+=v?d+t:t;p=p.substring(i="
+"=p.length?i:i+1)}return v");
s.p_gpv=new Function("k","u",""
+"var s=this,v='',i=u.indexOf('?'),q;if(k&&i>-1){q=u.substring(i+1);v"
+"=s.pt(q,'&','p_gvf',k)}return v");
s.p_gvf=new Function("t","k",""
+"if(t){var s=this,i=t.indexOf('='),p=i<0?t:t.substring(0,i),v=i<0?'T"
+"rue':t.substring(i+1);if(p.toLowerCase()==k.toLowerCase())return s."
+"epa(v)}return ''");


/*
 * Plugin: getNewRepeat 1.0 - Return whether user is new or repeat
 */
s.getNewRepeat=new Function(""
+"var s=this,e=new Date(),cval,ct=e.getTime(),y=e.getYear();e.setTime"
+"(ct+30*24*60*60*1000);cval=s.c_r('s_nr');if(cval.length==0){s.c_w("
+"'s_nr',ct,e);return 'New';}if(cval.length!=0&&ct-cval<30*60*1000){s"
+".c_w('s_nr',ct,e);return 'New';}if(cval<1123916400001){e.setTime(cv"
+"al+30*24*60*60*1000);s.c_w('s_nr',ct,e);return 'Repeat';}else retur"
+"n 'Repeat';");

/*
 * Plugin: getTimeParting 2.0 - Set timeparting values based on time zone
 */

s.getTimeParting=new Function("t","z",""
+"var s=this,cy;dc=new Date('1/1/2000');"
+"if(dc.getDay()!=6||dc.getMonth()!=0){return'Data Not Available'}"
+"else{;z=parseFloat(z);var dsts=new Date(s.dstStart);"
+"var dste=new Date(s.dstEnd);fl=dste;cd=new Date();if(cd>dsts&&cd<fl)"
+"{z=z+1}else{z=z};utc=cd.getTime()+(cd.getTimezoneOffset()*60000);"
+"tz=new Date(utc + (3600000*z));thisy=tz.getFullYear();"
+"var days=['Sunday','Monday','Tuesday','Wednesday','Thursday','Friday',"
+"'Saturday'];if(thisy!=s.currentYear){return'Data Not Available'}else{;"
+"thish=tz.getHours();thismin=tz.getMinutes();thisd=tz.getDay();"
+"var dow=days[thisd];var ap='AM';var dt='Weekday';var mint='00';"
+"if(thismin>30){mint='30'}if(thish>=12){ap='PM';thish=thish-12};"
+"if (thish==0){thish=12};if(thisd==6||thisd==0){dt='Weekend'};"
+"var timestring=thish+':'+mint+ap;if(t=='h'){return timestring}"
+"if(t=='d'){return dow};if(t=='w'){return dt}}};");



/* WARNING: Changing any of the below variables will cause drastic
changes to how your visitor data is collected.  Changes should only be
made when instructed to do so by your account manager.*/
s.visitorNamespace="cmp"
s.dc=112

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<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
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<span class="black"><a href="/video.asp?section_id=1168&doc_id=237521"><b>Mitch Wagner</b><br />Trikkes & the Future of Retail Marketing</a> </span><span class="gray"><br />1|9|12 &nbsp; | &nbsp; 3:41 &nbsp; | &nbsp; <a href="/video.asp?section_id=1168&doc_id=237521">(2) comments</a> </span><span class="black"><br /><br />Retailers face three options in 2012: Go low on price, go high on service, or go out of business.</span>
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<div class="divsplitter" style="height: 0px;"></div>
</div>
<script language="Javascript">
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<div name="tvrtcolumngeneral_vid_237075_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_237075_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_237075_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_237075_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
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<span class="black"><a href="/video.asp?section_id=1168&doc_id=237075"><b>Mitch Wagner</b><br />Looking 5 Years Ahead in Marketing</a> </span><span class="gray"><br />12|21|11 &nbsp; | &nbsp; 3:51 &nbsp; | &nbsp; <a href="/video.asp?section_id=1168&doc_id=237075">(3) comments</a> </span><span class="black"><br /><br />IBM made five predictions for the future in its annual 5 in 5 projection, and three of them are relevant to marketing.</span>
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<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
<div class="divsplitter" style="height: 0px;"></div>
</div>
<script language="Javascript">
function tvrtcolumngeneral_vid_237075_thumb_mouseoverFunction() {
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function tvrtcolumngeneral_vid_237075_thumb_mouseoutFunction() {
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<div name="tvrtcolumngeneral_vid_236884_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_236884_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_236884_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_236884_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
<div name="tvrtcolumngeneral_vid_236884_arrowpopmenu_rightarrow_content" id=name="tvrtcolumngeneral_vid_236884_arrowpopmenu_rightarrow_content" style="margin: 13px;">
<span class="black"><a href="/video.asp?section_id=1168&doc_id=236884"><b>Mitch Wagner</b><br />Mobile Makes Retail Marketing Harder</a> </span><span class="gray"><br />12|19|11 &nbsp; | &nbsp; 3:01 &nbsp; | &nbsp; <a href="/video.asp?section_id=1168&doc_id=236884">(1) comment</a> </span><span class="black"><br /><br />Amazon.com's recent Price Check app heralds the beginning of a new era of creative destruction for brick-and-mortar retailers. </span>
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<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
<div class="divsplitter" style="height: 0px;"></div>
</div>
<script language="Javascript">
function tvrtcolumngeneral_vid_236884_thumb_mouseoverFunction() {
	GetObject('tvrtcolumngeneral_vid_236884_thumb').style.border = '1px solid #4d6daf';
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}
function tvrtcolumngeneral_vid_236884_thumb_mouseoutFunction() {
	GetObject('tvrtcolumngeneral_vid_236884_thumb').style.border = '1px solid #d1d1d1';
	PopMenuOff('tvrtcolumngeneral_vid_236884_arrowpopmenu_rightarrow', -500, 38);
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<div name="tvrtcolumngeneral_vid_236652_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_236652_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_236652_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_236652_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
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<span class="black"><a href="/video.asp?section_id=1203&doc_id=236652"><b>Keith Dawson</b><br />Neither Snow Nor Rain</a> </span><span class="gray"><br />12|13|11 &nbsp; | &nbsp; 02:18 &nbsp; | &nbsp; <a href="/video.asp?section_id=1203&doc_id=236652">(5) comments</a> </span><span class="black"><br /><br />As the US Postal Service prepares to curtail mail delivery, marketers relying on first class will have to plan more carefully and, over time, move into other channels.</span>
</div>
</div>
<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
<div class="divsplitter" style="height: 0px;"></div>
</div>
<script language="Javascript">
function tvrtcolumngeneral_vid_236652_thumb_mouseoverFunction() {
	GetObject('tvrtcolumngeneral_vid_236652_thumb').style.border = '1px solid #4d6daf';
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<div name="tvrtcolumngeneral_vid_236631_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_236631_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_236631_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_236631_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
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<span class="black"><a href="/video.asp?section_id=1168&doc_id=236631"><b>Mitch Wagner</b><br />Don�t Embarrass Yourself on Foursquare</a> </span><span class="gray"><br />12|12|11 &nbsp; | &nbsp; 04:26 &nbsp; | &nbsp; <a href="/video.asp?section_id=1168&doc_id=236631">(3) comments</a> </span><span class="black"><br /><br />Editor-in-chief Mitch Wagner trips over his own feet trying to use a Foursquare discount, in a tale with a lesson for brands. </span>
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<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
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<script language="Javascript">
function tvrtcolumngeneral_vid_236631_thumb_mouseoverFunction() {
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function tvrtcolumngeneral_vid_236631_thumb_mouseoutFunction() {
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<div name="tvrtcolumngeneral_vid_235763_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_235763_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_235763_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_235763_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
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<span class="black"><a href="/video.asp?section_id=1140&doc_id=235763"><b>CMO Video</b><br />Community Is 'Where It's At'</a> </span><span class="gray"><br />11|15|11 &nbsp; | &nbsp; 2:27 &nbsp; | &nbsp; <a href="/video.asp?section_id=1140&doc_id=235763">(11) comments</a> </span><span class="black"><br /><br />Is a massive, three-day industry event featuring A-list speakers like Bill Clinton and Malcolm Gladwell the right approach for a company seeking to generate awareness of its brand? Steve thinks that goes part of the way, but if brands want their names to stick they need to build communities.</span>
</div>
</div>
<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
<div class="divsplitter" style="height: 0px;"></div>
</div>
<script language="Javascript">
function tvrtcolumngeneral_vid_235763_thumb_mouseoverFunction() {
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}
function tvrtcolumngeneral_vid_235763_thumb_mouseoutFunction() {
	GetObject('tvrtcolumngeneral_vid_235763_thumb').style.border = '1px solid #d1d1d1';
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}
</script>
<div name="tvrtcolumngeneral_vid_235540_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_235540_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_235540_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_235540_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
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<span class="black"><a href="/video.asp?section_id=1168&doc_id=235540"><b>Mitch Wagner</b><br />Twitter Upgrades Activity Streams</a> </span><span class="gray"><br />11|9|11 &nbsp; | &nbsp; 2:42 &nbsp; | &nbsp; <a href="/video.asp?section_id=1168&doc_id=235540">(1) comment</a> </span><span class="black"><br /><br />Twitter improved its home page to make it more useful for brands looking to find influencers to engage with.</span>
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</div>
<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
<div class="divsplitter" style="height: 0px;"></div>
</div>
<script language="Javascript">
function tvrtcolumngeneral_vid_235540_thumb_mouseoverFunction() {
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}
function tvrtcolumngeneral_vid_235540_thumb_mouseoutFunction() {
	GetObject('tvrtcolumngeneral_vid_235540_thumb').style.border = '1px solid #d1d1d1';
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}
</script>
<div name="tvrtcolumngeneral_vid_235129_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_235129_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_235129_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_235129_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
<div name="tvrtcolumngeneral_vid_235129_arrowpopmenu_rightarrow_content" id=name="tvrtcolumngeneral_vid_235129_arrowpopmenu_rightarrow_content" style="margin: 13px;">
<span class="black"><a href="/video.asp?section_id=1203&doc_id=235129"><b>Keith Dawson</b><br />Fonts Mean Brands</a> </span><span class="gray"><br />10|31|11 &nbsp; | &nbsp; 3:12 &nbsp; | &nbsp; <a href="/video.asp?section_id=1203&doc_id=235129">(5) comments</a> </span><span class="black"><br /><br />Once you associate a font with your brand, you mess with it at your peril.</span>
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</div>
<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
<div class="divsplitter" style="height: 0px;"></div>
</div>
<script language="Javascript">
function tvrtcolumngeneral_vid_235129_thumb_mouseoverFunction() {
	GetObject('tvrtcolumngeneral_vid_235129_thumb').style.border = '1px solid #4d6daf';
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}
function tvrtcolumngeneral_vid_235129_thumb_mouseoutFunction() {
	GetObject('tvrtcolumngeneral_vid_235129_thumb').style.border = '1px solid #d1d1d1';
	PopMenuOff('tvrtcolumngeneral_vid_235129_arrowpopmenu_rightarrow', -500, 38);
}
</script>
<div name="tvrtcolumngeneral_vid_234758_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_234758_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_234758_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_234758_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
<div name="tvrtcolumngeneral_vid_234758_arrowpopmenu_rightarrow_content" id=name="tvrtcolumngeneral_vid_234758_arrowpopmenu_rightarrow_content" style="margin: 13px;">
<span class="black"><a href="/video.asp?section_id=1168&doc_id=234758"><b>Mitch Wagner</b><br />IBM Study: CMOs Need More One-on-One Customer Time</a> </span><span class="gray"><br />10|20|11 &nbsp; | &nbsp; 2:21 &nbsp; | &nbsp; <a href="/video.asp?section_id=1168&doc_id=234758">(0) comments</a> </span><span class="black"><br /><br />CMOs rely on aggregate data for customer preferences and are missing the opportunity to get one-on-one information through social media and other resources, according to a study of 1,734 CMOs conducted by IBM. <a href="http://www.thecmosite.com/webinar.asp?webinar_id=29743&webinar_promo=28264"target="new">Watch a Webinar</a> presenting the findings, and get a copy of the report for yourself. </span>
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<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
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</div>
<script language="Javascript">
function tvrtcolumngeneral_vid_234758_thumb_mouseoverFunction() {
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}
function tvrtcolumngeneral_vid_234758_thumb_mouseoutFunction() {
	GetObject('tvrtcolumngeneral_vid_234758_thumb').style.border = '1px solid #d1d1d1';
	PopMenuOff('tvrtcolumngeneral_vid_234758_arrowpopmenu_rightarrow', -500, 38);
}
</script>
<div name="tvrtcolumngeneral_vid_234639_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_234639_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_234639_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_234639_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
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<span class="black"><a href="/video.asp?section_id=1203&doc_id=234639"><b>Keith Dawson</b><br />Behavioral Ads: Getting Back in the Conversation</a> </span><span class="gray"><br />10|18|11 &nbsp; | &nbsp; 2:54 &nbsp; | &nbsp; <a href="/video.asp?section_id=1203&doc_id=234639">(8) comments</a> </span><span class="black"><br /><br />Surveys show that marketers are losing the mindshare battle on the benefits of behavioral advertising � and they need to rejoin that conversation.</span>
</div>
</div>
<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
<div class="divsplitter" style="height: 0px;"></div>
</div>
<script language="Javascript">
function tvrtcolumngeneral_vid_234639_thumb_mouseoverFunction() {
	GetObject('tvrtcolumngeneral_vid_234639_thumb').style.border = '1px solid #4d6daf';
	PopMenu('tvrtcolumngeneral_vid_234639_arrowpopmenu_rightarrow',(returnPosXofObj(GetObject('tvrtcolumngeneral_vid_234639_thumb')) - 315),(returnPosYofObj(GetObject('tvrtcolumngeneral_vid_234639_thumb')) + 0));
}
function tvrtcolumngeneral_vid_234639_thumb_mouseoutFunction() {
	GetObject('tvrtcolumngeneral_vid_234639_thumb').style.border = '1px solid #d1d1d1';
	PopMenuOff('tvrtcolumngeneral_vid_234639_arrowpopmenu_rightarrow', -500, 38);
}
</script>
<div name="tvrtcolumngeneral_vid_234497_arrowpopmenu_rightarrow" id="tvrtcolumngeneral_vid_234497_arrowpopmenu_rightarrow" onmouseover="tvrtcolumngeneral_vid_234497_thumb_mouseoverFunction()" onmouseout="tvrtcolumngeneral_vid_234497_thumb_mouseoutFunction()" style="width: 312px; position: absolute; z-index: 8; left: -500px; top: 38px;">
<div style="float: left; width: 298px; border: 1px solid #b3b3b3; background-color: #f4f4f4;">
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<span class="black"><a href="/video.asp?section_id=1168&doc_id=234497"><b>Mitch Wagner</b><br />'Moneyball' Marketing</a> </span><span class="gray"><br />10|14|11 &nbsp; | &nbsp; 3:00 &nbsp; | &nbsp; <a href="/video.asp?section_id=1168&doc_id=234497">(1) comment</a> </span><span class="black"><br /><br />"Moneyball," the new Brad Pitt baseball movie, is one every marketer should see. It's not just about relying on metrics and analytics over gut feelings, it's also about relying on the right metrics and analytics.</span>
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<div style="float: left; width: 12px; height: 45px; position: relative; left: -1px;"><img src="http://img.lightreading.com/internetevolution/intevol_ietv_popuparrow_gray_right.png" width="12" height="45" border="0"></div>
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