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               <h1 id="banner-header"><a href="http://www.piercemattiepublicrelations.com/beautydivision/" accesskey="1">Beauty pro division</a></h1>
               <h2 id="banner-description">A professional beauty public relations and cosmetics industry blog</h2>
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                     <h2 id="archive-title">Shopping Archives</h2>
                     
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    dc:title="Support The Ovarian Cancer Research Fund"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/#000440"
    dc:subject=""
    dc:description="NEW YORK CITY Saturday, September 16, 2006 9:00 am - 6:00 pm Tickets: $25 Event Timing: * 9:00 am - 10:00am: Private kick-off breakfast for the first 150 ticket purchasers at the &quot;W&quot; Hotel Union Square * 10:00 am -..."
    dc:creator=""
    dc:date="2006-08-28T00:00:49-05:00" />
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                     <h2 class="date-header">August 28, 2006</h2>
                     <a id="a000440"></a>
                     <div class="entry" id="entry-440">
                        <h3 class="entry-header">Support The Ovarian Cancer Research Fund</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <blockquote>NEW YORK CITY
Saturday, September 16, 2006
9:00 am - 6:00 pm
Tickets: $25 </blockquote>

<p><strong>Event Timing:</strong></p>

<p>    * 9:00 am - 10:00am: Private kick-off breakfast for the first 150 ticket purchasers at the "W" Hotel Union Square<br />
    * 10:00 am - 10:30 am: Kick-off prize raffle and Fall Fashion Trend Presentation at the "W" Hotel Union Square. All ticket purchasers welcome<br />
    * 10:30 am - 6:00 pm: Courtesy shuttles for all ticket purchasers with door-to-door service to top Manhattan fashion boutiques</p>

<p></p>

<p><strong>Details:</strong></p>

<p>    * Cadbury Schweppes refreshment lounge at Midnight Oil located in the "W" Hotel Times Square<br />
    * SHOP Etc. gift bags to all attendees<br />
    * All tour ticket proceeds benefit the Ovarian Cancer Research Fund</p>

<p></p>

<p><strong>Presenting Sponsors:</strong><br />
Adrienne Vittadini, Cadbury Schweppes & Lord & Taylor</p>

<p><a href="http://drc.ppsb.com/drc/product.asp?magID=93&PromotionGroupCode=&sku=1443&magid=93&campaign%5Fcode=Fall06Shop">Click here to purchase tickets</a> or please call 877-SHOPEtc. (746-7382). For additional information please call 212-649-3015. </p>

<p><a href="http://www.piercemattie.com/beautydivision/30days_2.html" onclick="window.open('http://www.piercemattie.com/beautydivision/30days_2.html','popup','width=300,height=408,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false">View Hop On Shop Off Image</a></p>
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                           <span class="post-footers">
                                                                  Posted on August 28, 2006 12:00 AM
                               
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    dc:title="The Body Shop Anti-Barbie Doll Ad Gets Banned"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/beauty_industry_news/index.html#000643"
    dc:subject="Beauty Industry News"
    dc:description=" For those who missed it, Barbies manufacturer Mattel sent The Body Shop a cease and desist order after posters featuring Ruby - a self proclaimed Anti-Barbie spokesperson started appearing in American shop windows. This banned advertisement was also forbidden..."
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    dc:date="2006-10-08T11:51:47-05:00" />
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                     <h2 class="date-header">October  8, 2006</h2>
                     <a id="a000643"></a>
                     <div class="entry" id="entry-643">
                        <h3 class="entry-header">The Body Shop Anti-Barbie Doll Ad Gets Banned</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><img alt="body_shop_fat_barbie.jpg" src="http://www.piercemattie.com/beautydivision/body_shop_fat_barbie.jpg" width="480" height="721" /></p>

<p>For those who missed it, Barbies manufacturer Mattel sent The Body Shop a cease and desist order after posters featuring Ruby - a self proclaimed Anti-Barbie spokesperson started appearing in American shop windows. This banned advertisement was also forbidden to be hung up in the Hong Kong Mass Transit Railway. The complaints included her “nude and nippless figure” being exposed to the public which offended people in the US and China.</p>
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                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted on October  8, 2006 11:51 AM
                               
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                           <span class="separator">|</span> <a class="permalink" href="http://www.piercemattiepublicrelations.com/beautydivision/2006/10/the_body_shop_antibarbie_doll.html">Permalink</a>
                           
                           
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    dc:title="You CAN Eat Healthy on a Budget! 8 Tips "
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/shopping/index.html#000842"
    dc:subject="Shopping"
    dc:description="If you have problems serving healthy foods because of the prices, you&apos;ll find these tips to be just what you need to eat healthy on a budget. 1. Eliminate junk food Doing your shopping on your own is the easiest..."
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    dc:date="2006-11-11T12:46:28-05:00" />
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                     <h2 class="date-header">November 11, 2006</h2>
                     <a id="a000842"></a>
                     <div class="entry" id="entry-842">
                        <h3 class="entry-header">You CAN Eat Healthy on a Budget! 8 Tips </h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p>If you have problems serving healthy foods because of the prices, you'll find these tips to be just what you need to eat healthy on a budget.</p>

<p>1. Eliminate junk food<br />
Doing your shopping on your own is the easiest way to shop, as children and sometimes spouses are usually the ones requesting junk food. Shopping alone will prevent this, and ensure that you only buy the foods you need.</p>

<p>2. Water or milk instead of soft drinks<br />
You can still enjoy your favorite drinks at a sporting event or night out, although you should stick with the smallest size when shopping to save money and calories. Children and even adults need milk or milk products on a daily basis. Milk will also help you get strong and provides calcium for healthy bones and healthy teeth.</p>
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                                                            <p class="entry-more-link">
                                 <a href="http://www.piercemattiepublicrelations.com/beautydivision/2006/11/you_can_eat_healthy_on_a_budge.html#more">Continue reading "You CAN Eat Healthy on a Budget! 8 Tips " &raquo;</a>
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                           <span class="post-footers">
                                                                  Posted on November 11, 2006 12:46 PM
                               
                           </span> 
                           <span class="separator">|</span> <a class="permalink" href="http://www.piercemattiepublicrelations.com/beautydivision/2006/11/you_can_eat_healthy_on_a_budge.html">Permalink</a>
                           
                           
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    dc:title="Plain Jane: Where Cosmetics Are Celebrated"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/#001852"
    dc:subject=""
    dc:description="Tucked away in beautiful West Chester Pennsylvania is a boutique filled with decadently high-end beauty products (Hourglass, Fresh, Kiss Me, Becca) that has all of the locals raving. While Plain Jane is known for its intimate at-home setting (you&apos;ll feel..."
    dc:creator="Shannon Nelson"
    dc:date="2007-10-04T15:02:14-05:00" />
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                     <h2 class="date-header">October  4, 2007</h2>
                     <a id="a001852"></a>
                     <div class="entry" id="entry-1852">
                        <h3 class="entry-header">Plain Jane: Where Cosmetics Are Celebrated</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p>Tucked away in beautiful West Chester Pennsylvania is a boutique filled with decadently high-end beauty products (<a href="http://hourglasscosmetics.com/_news/news.php">Hourglass</a>, <a href="http://www.fresh.com">Fresh</a>, <a href="http://kissmemascara.com">Kiss Me</a>, <a href="http://www.Becca.com">Becca</a>) that has all of the locals raving. While <a href="http://plainjaneboutique.com">Plain Jane</a> is known for its intimate at-home setting (you'll feel like you are simply sharing makeup with a girlfriend) they are most known for their fabulous makeup parties. Where else can you sip champagne while choosing just the right lipstick other than your own powder room, of course.</p>

<center><img alt="plain_jane_cosmetics_boutique.JPG" src="http://www.piercemattiepublicrelations.com/beautydivision/plain_jane_cosmetics_boutique.JPG" width="450" height="250" /></center>

<p><a href="http://plainjaneboutique.com">Plain Jane</a> offers the Powder Room party every Wednesday from 5pm-8pm. Play with color, talk to a makeup artist about your skin and ideas for a new look and get transformed as they work their magic. Sipping cocktails, gabbing with girlfriends and being pampered? <em>This is my idea of fun</em>. </p>

<p><a href="http://plainjaneboutique.com">Plain Jane</a> has First Friday parties or better yet, you can customize a party to suit your needs. Pampering your best girlfriends with sugar scrubs, face masks, hair styling and makeup applications--we all love to be pampered, why not make it a celebration and share it with your friends? </p>

<p>With a few accolades to their name such as the Best of Philly Best Cosmetic Store award and two Best of the Main Line awards, Plain Jane owners Annie Moretti and Michele Robins have what it takes to make sure that you walk away from their boutique having just had an "experience" and not just another shopping day.</p>
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                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Shannon Nelson</a> on October  4, 2007  3:02 PM
                               
                               
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    dc:title="Beauty Pro: Make A Salacious Summer Statement"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/shopping/index.html#002044"
    dc:subject="Shopping"
    dc:description="With Memorial Day come and gone, the unofficial start to summer is upon us. Before you head to the beach, it&amp;rsquo;s time to groom some unkempt [bikini] areas, get your body bronzed and dress up your beach wear for a..."
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    dc:date="2008-05-30T14:46:58-05:00" />
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                     <h2 class="date-header">May 30, 2008</h2>
                     <a id="a002044"></a>
                     <div class="entry" id="entry-2044">
                        <h3 class="entry-header">Beauty Pro: Make A Salacious Summer Statement</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p>With Memorial Day come and gone, the unofficial start to summer is upon us.  Before you head to the beach, it&rsquo;s time to groom some unkempt [bikini] areas, get your body bronzed and dress up your beach wear for a trip to the shores that will rival summers past.</p><br /><div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/beautydivision/Summer%20Beach%20Bag%202008_150%20DPI.jpg" border="0" width="460" height="300" /></div><strong>Polka-Dot No More<br /></strong> For the most sensitive spots on a woman, shaving and waxing can cause several problems, including rash and unwanted bumps.  After months of dieting to fit into your bikini, this is the last look you want when sporting a &ldquo;barely there&rdquo; two piece.  Min New York offers Solution2 Rollerball, an innovative post-shaving and waxing treatment that uses an advanced blend of liquid aspirin and organic spearmint to tighten pores and prevent redness, alleviating razor bumps, ingrown hairs and general skin irritation.   <br />Available at <a href="http://www.MiN.com">www.MiN.com</a>; $20.00  <p>&nbsp;</p><p><strong>Bronzed Babe</strong> <br />Waxing &ldquo;down there&rdquo; is only half the prep for your day in the sun.  Unless you&rsquo;ve been lying in damaging tanning beds, chances are you could use a little color to help camouflage dimples and accentuate all the right curves.  JOICO Skin Luxe Golden Shimmer allows you to show off your tan in its entire golden splendor, without the harmful effects from sun exposure.  This luxurious, coconut-scented lotion builds an even, natural-looking tan without the dangers of sun bathing, while imparting a light touch of sexy, tan-enhancing shimmer on the skin.  <br />For retail info, call 1-800-80-JOICO or visit <a href="http://www.JOICO.com">www.JOICO.com</a>; $15.95 </p>
                              </div>
                              
                                                            <p class="entry-more-link">
                                 <a href="http://www.piercemattiepublicrelations.com/beautydivision/2008/05/beauty_pro_make_a_salacious_su.html#more">Continue reading "Beauty Pro: Make A Salacious Summer Statement" &raquo;</a>
                              </p>
                              
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                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Lance Buckley</a> on May 30, 2008  2:46 PM
                               
                               
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    dc:title="Beauty PR: CVS Launches Beauty 360"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/beauty_public_relations/index.html#002147"
    dc:subject="Beauty Public Relations"
    dc:description="CVS Could Soon Stand for &amp;quot;Central Vanity Station&amp;quot;&amp;nbsp;A few weeks ago I ran out of my moisturizer, but had to settle for a &amp;ldquo;hold-me-over&amp;rdquo; at my local CVS since I didn&amp;rsquo;t have the time to visit Sephora.&amp;nbsp; I walked to..."
    dc:creator="Heather Viggiani"
    dc:date="2008-09-04T10:23:49-05:00" />
</rdf:RDF>
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                     <h2 class="date-header">September  4, 2008</h2>
                     <a id="a002147"></a>
                     <div class="entry" id="entry-2147">
                        <h3 class="entry-header">Beauty PR: CVS Launches Beauty 360</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><strong>CVS Could Soon Stand for &quot;Central Vanity Station&quot;&nbsp;</strong></p><p>A few weeks ago I ran out of my moisturizer, but had to settle for a &ldquo;hold-me-over&rdquo; at my local CVS since I didn&rsquo;t have the time to visit Sephora.&nbsp; I walked to the normal space in the front corner of the store where the beauty products were always housed, but what I found wasn&rsquo;t what I was expecting.&nbsp; Halogen lighting dimly peeked through the glass that replaced the ugly metal shelving and a pleasant well-dressed woman stood behind a podium and asked if I needed any help finding something.&nbsp; <em>Had I walked into the right store? This is CVS?</em><br /><br />My positive reaction to the amped up beauty offerings was obviously one of many. According to Women&rsquo;s Wear Daily, the chain just released drafts to open beauty emporiums called <em>Beauty 360</em> beside their drugstores that will house what they call &ldquo;department store or specialty store&rdquo; skincare, fragrance, and cosmetics brands.&nbsp; The store will be its own entity with a breezeway to walk from the regular CVS to the new Beauty 360.</p><div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/beautydivision/cvs2.jpg" border="0" alt="Beauty 360" title="Beauty 360" hspace="2" vspace="2" width="356" height="259" /></div><br />This effort has been in the works for a few years now, but thanks to the consumer frugality in our present economy&mdash;the concept finally took flight.&nbsp; <a href="http://www.piercemattiepublicrelations.com/2008/08/public_relations_tactics_in_th.html" target="_blank" title="Recessionista">Recessionista</a> points go to CVS for honing in on a way to position luxury products to the thrifty consumers that frequent their regular stores. <br /><br />For example, I know I like certain mass-market beauty products like Maybelline mascara, but I prefer luxury skin care products like Fresh Soy Face Cleanser.&nbsp; If this concept takes off I will have a one-stop shop for all my beauty needs.&nbsp; Whether Fresh will be participating is undisclosed as is the entire list of the 32 brands that they will be carrying.<br /><br />If successful, CVS will be competing with <a href="http://sephora.com/" target="_blank" title="Sephora">Sephora</a>, <a href="http://www.bluemercury.com/" target="_blank" title="BlueMercury">BlueMercury</a>, <a href="http://www.ulta.com/ulta/" target="_blank" title="ulta">Ulta</a> and <a href="http://www.spacenk.com/home.do?gclid=CI3nzaLqwpUCFQNfFQodSmHmPg" target="_blank" title="space nk apothecary">Space NK</a> in the new category of beauty stores that carry brands previously exclusively distributed to department stores. CVS&rsquo;s current real estate is said to be Beauty 360&rsquo;s competitive advantage. Sixty percent of females live within a 5-mile radius of a CVS so with the future expansion plans (500-1,000 units) this concept would almost definitely affect every female reading this post.&nbsp; <br /><br />Pretty soon we might be able to buy Christian Dior Eyeshadow while we pick up our prescription and get some milk all in one place.<p><strong>Copyright &copy; 2008</strong> <a href="http://www.piercemattiepublicrelations.com/beautydivision">Beauty Pro</a>. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, on a site giving proper attribution back to our blog or directly on <a href="http://www.piercemattiepublicrelations.com/beautydivision">Beauty Pro</a>, the site you are looking at is guilty of copyright infringement.</p>
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                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.fashionpublicrelations.com">Heather Viggiani</a> on September  4, 2008 10:23 AM
                               
                               
                           </span> 
                           <span class="separator">|</span> <a class="permalink" href="http://www.piercemattiepublicrelations.com/beautydivision/2008/09/beauty_pr_cvs_launches_beauty.html">Permalink</a>
                           
                           
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    dc:title="Beauty Giant Sephora Improves Online User Interface"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/#002163"
    dc:subject=""
    dc:description="When it comes to beauty products and services, what is your most trusted source for review?&amp;nbsp; While the &amp;lsquo;Best of Allure&amp;rsquo; stamp of approval is well trusted by beauty consumers, isn&amp;rsquo;t word of mouth more powerful for an appearance-altering product..."
    dc:creator="Heather Viggiani"
    dc:date="2008-09-19T12:47:03-05:00" />
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                     <h2 class="date-header">September 19, 2008</h2>
                     <a id="a002163"></a>
                     <div class="entry" id="entry-2163">
                        <h3 class="entry-header">Beauty Giant Sephora Improves Online User Interface</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><img src="http://www.piercemattiepublicrelations.com/beautydivision/firstimagesephora.jpg" border="0" title="undefined" width="297" height="182" align="right" onmouseover="undefined" onmouseout="undefined" />When it comes to beauty products and services, what is your most trusted source for review?&nbsp; While the &lsquo;Best of Allure&rsquo; stamp of approval is well trusted by beauty consumers, isn&rsquo;t word of mouth more powerful for an appearance-altering product or service?&nbsp;&nbsp; </p><p>That could be why <a href="http://www.sephora.com" target="_blank">Sephora</a> recently enhanced its rating and review system at sephora.com. <br /><br />When it comes to beauty services, I am indebted to the various online critique sites.&nbsp; And yes, I leave reviews as well to enhance the practice for other salon junkies.&nbsp; A question that must remain on our minds is how reliable are these reviews from our virtual friends?&nbsp; What doesn&rsquo;t stop companies from writing their own positive reviews about themselves? <br /><br />Sephora&rsquo;s new highly monitored system has a number of improvements that attempt to avoid these falsehoods and bring the relevance of online reviews to a whole new level.&nbsp; First, they provide guidelines for users who wish to review a product including reserving the right to disapprove a review.&nbsp; They also safeguard the expert reviews with &ldquo;badges&rdquo; that appear next to their user name. The improved review system also features a question and answer forum function that allows the beauty seeker to ask a specific question of the user community.</p><div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/beautydivision/Sephora_%20Christian%20Dior_%20DiorShow%20Mascara%20at%20Sephora.com_%20Mascara.jpg" border="0" title="undefined" width="449" height="272" onmouseover="undefined" onmouseout="undefined" /></div><br /><em>Have you ever known a company that posed as a customer and made comments about themselves in an online review environment?&nbsp; Do you think Sephora&rsquo;s improvement will be emulated by other online user critique interfaces?</em>&nbsp; <span class="Apple-style-span" style="font-family: &#39;Lucida Grande&#39;; font-size: 11px"><span class="Apple-style-span" style="font-family: Verdana; font-size: 10px; white-space: normal"><br /></span></span><p>&nbsp;</p>
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                                                                  Posted by <a href="http://www.fashionpublicrelations.com">Heather Viggiani</a> on September 19, 2008 12:47 PM
                               
                               
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    dc:title="Beauty Events: Borghese Mother&apos;s Day Sample Sale"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/beauty_events/index.html#002509"
    dc:subject="Beauty Events"
    dc:description="Borghese is having a sample sale just in time for Mother&amp;#39;s Day! I am a big Borghese fan (I love their Fango Mud!) See details below: Cosmetics, Skincare &amp;amp; Gift Sets- Cash only, Bring your own bag Tues, May 5th..."
    dc:creator="Shannon Nelson"
    dc:date="2009-05-04T18:07:50-05:00" />
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                     <h2 class="date-header">May  4, 2009</h2>
                     <a id="a002509"></a>
                     <div class="entry" id="entry-2509">
                        <h3 class="entry-header">Beauty Events: Borghese Mother's Day Sample Sale</h3>
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                                                            <div class="entry-body">
                                 <p><a href="http://Borghese.com"><img src="http://www.piercemattiepublicrelations.com/beautydivision/Borghese-sample-sale.jpg" border="0" hspace="3" width="140" height="140" align="left" />Borghese</a> is having a sample sale just in time for Mother&#39;s Day! I am a big Borghese fan (I love their Fango Mud!) See details below:  </p><p><strong>Cosmetics, Skincare &amp; Gift Sets--</strong> </p><p>Cash only, Bring your own bag <br />Tues, May 5th - Wed, May 6th <br />10am-2pm <br />10 East 34th Street, 3rd fl btwn. 5th Ave &amp; Madison Ave</p>    <div class="zemanta-pixie" style="margin-top: 10px; height: 15px"><a href="http://reblog.zemanta.com/zemified/3da30546-94c5-457f-863a-4ef1f405601e/" title="Reblog this post [with Zemanta]"><img class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=3da30546-94c5-457f-863a-4ef1f405601e" border="0" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"></span></div>
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                                                                  Posted by <a href="http://www.piercemattie.com">Shannon Nelson</a> on May  4, 2009  6:07 PM
                               
                               
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    dc:title="NPD Reports on First Half U.S. Beauty Retail Industry "
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/shopping/index.html#002679"
    dc:subject="Shopping"
    dc:description="The NPD Group, Inc., a leading market research company, reports first half (January thru June) 2009 retail sales of U.S. prestige beauty* industry equaled $3.7 billion, an overall dollar decline of -7 percent versus first half 2008. June 2009 brought..."
    dc:creator="Pierce Mattie"
    dc:date="2009-09-12T08:29:23-05:00" />
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                     <h2 class="date-header">September 12, 2009</h2>
                     <a id="a002679"></a>
                     <div class="entry" id="entry-2679">
                        <h3 class="entry-header">NPD Reports on First Half U.S. Beauty Retail Industry </h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><font face="times new roman,times" size="3">The NPD Group, Inc., a leading </font><a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.npd.com%2F&amp;esheet=6039330&amp;lan=en_US&amp;anchor=market+research+company&amp;index=1" target="_blank"><font face="times new roman,times" size="3">market research company</font></a><font face="times new roman,times" size="3">, reports first half (January thru June) 2009 retail sales of U.S. </font><a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fnpd.com%2FcorpServelet%3Fnextpage%3Dbeauty-categories_s.html&amp;esheet=6039330&amp;lan=en_US&amp;anchor=prestige+beauty&amp;index=2" target="_blank"><font face="times new roman,times" size="3">prestige beauty</font></a><font face="times new roman,times"><font size="3"><sup>*</sup> industry equaled $3.7 billion, an overall dollar decline of -7 percent versus first half 2008. June 2009 brought the 11<sup>th</sup> consecutive month of negative prestige beauty performance. Fragrance, makeup, and skincare contributed to the dollar decline. While sales struggled overall, there were some positives in each category.</font></font> </p>
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                                 <a href="http://www.piercemattiepublicrelations.com/beautydivision/2009/09/npd_reports_on_first_half_us_b.html#more">Continue reading "NPD Reports on First Half U.S. Beauty Retail Industry " &raquo;</a>
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                                                                  Posted by <a href="http://www.piercemattie.com">Pierce Mattie</a> on September 12, 2009  8:29 AM
                               
                               
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    dc:title="CPG Marketing: Yissum Presents a New Antiviral Hand Sanitizer That Completely Inactivates the Swine Flu Virus "
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/shopping/index.html#002925"
    dc:subject="Shopping"
    dc:description="&amp;nbsp;Yissum Research Development Company Ltd., the technology transfer arm of the Hebrew University of Jerusalem, presents EtoCleanTM, a new antiviral hand sanitizer which has been found to be highly effective against the swine flu virus. The novel product was invented..."
    dc:creator="Pierce Mattie"
    dc:date="2010-01-08T13:29:15-05:00" />
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                     <h2 class="date-header">January  8, 2010</h2>
                     <a id="a002925"></a>
                     <div class="entry" id="entry-2925">
                        <h3 class="entry-header">CPG Marketing: Yissum Presents a New Antiviral Hand Sanitizer That Completely Inactivates the Swine Flu Virus </h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p>&nbsp;<img src="http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=208137&amp;vid=4" border="0" alt="EtoClean(TM), a new antiviral hand sanitizer that completely inactivates the swine flu virus (Photo: Business Wire)" /></p><p><font face="times new roman,times" size="3">Yissum Research Development Company Ltd., the technology transfer arm of the Hebrew University of Jerusalem, presents EtoCleanTM, a new antiviral hand sanitizer which has been found to be highly effective against the swine flu virus. The novel product was invented by Professor Elka Touitou from the School of Pharmacy, of the faculty of Medicine at the Hebrew University of Jerusalem, and is being developed by Novel Therapeutic Technologies (NTT), a spin-off company of Yissum. </font></p><p><font face="times new roman,times" size="3">&ldquo;EtoClean appears to completely inactivate the swine flu virus almost immediately, while most hand sanitizers available on the market today were not tested specifically for swine flu&rdquo;<br />Results of tests conducted on clinically isolated H1N1 virus from patients, the actual pandemic strain of the virus, demonstrate that the innovative composition completely inactivates the swine flu virus within 15 seconds of exposure. The tests were carried out according to the American Society for Testing and Materials protocol in a FDA certified laboratory in the U.S. </font></p><p><font face="times new roman,times" size="3">&quot;EtoClean appears to completely inactivate the swine flu virus almost immediately, while most hand sanitizers available on the market today were not tested specifically for swine flu,&quot; said Yaacov Michlin, President &amp; CEO of Yissum. &ldquo;Yissum and NTT are currently seeking a strategic partner for the further development of this product, which has clear potential to provide a solution for the spreading of viral infectious diseases.&quot; </font></p><p><font face="times new roman,times" size="3">The new sanitizer exhibits microbicidal and antiviral properties effective for sanitizing a variety of surfaces, foods and skin. As such, it is developed by NTT as a full range of products for different sanitizing uses in various pharmaceutical forms. Furthermore, the novel sanitizer compositions contain GRAS (Generally Regarded As Safe) ingredients, which are safe for use and environmentally friendly. It does not dry the skin, allowing for the frequent use of the product and leaving a pleasant feeling after application. In addition, the product inactivates also many non-enveloped viruses, such as the hepatitis and noroviruses, which are not susceptible to regular alcohol-based sanitizers. </font></p><p><font face="times new roman,times" size="3">The work of Prof. Touitou, a worldwide authority in the drug delivery field, focuses on the design of novel carriers for enhanced drug absorption and efficiency. Two start-up companies, NTT and Eden Oils, which are based on her innovative platform technologies, are developing a number of novel pharmaceutical products. Another of her innovative technologies, for treating pain, was recently licensed to Z-Cube, the corporate venture arm of the Italian pharmaceutical firm Zambon. <br /></font></p>
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                                                                  Posted by <a href="http://www.piercemattie.com">Pierce Mattie</a> on January  8, 2010  1:29 PM
                               
                               
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    dc:title="Beauty PR: Sephora to Enter the Brazilian Marketplace"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/beauty_industry_news/index.html#003541"
    dc:subject="Beauty Industry News"
    dc:description="Thanks to LVMH&amp;#39;s recent 70% acquisition of Sack&amp;#39;s, Brazil&amp;#39;s major online beauty retailer, Sephora will now be accessible to Brazilian beauty mavens. This not only helps Sack&amp;#39;s retain its foothold on the beauty market in Brazil, but will only benefit..."
    dc:creator="Shannon Nelson"
    dc:date="2010-07-06T07:41:41-05:00" />
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                     <h2 class="date-header">July  6, 2010</h2>
                     <a id="a003541"></a>
                     <div class="entry" id="entry-3541">
                        <h3 class="entry-header">Beauty PR: Sephora to Enter the Brazilian Marketplace</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><img src="http://www.piercemattiepublicrelations.com/beautydivision/sephora-in-brazil.jpg" border="0" hspace="4" width="166" height="166" align="left" />Thanks to LVMH&#39;s recent 70% acquisition of Sack&#39;s, Brazil&#39;s major online beauty retailer, Sephora will now be accessible to Brazilian beauty mavens. This not only helps Sack&#39;s retain its foothold on the beauty market in Brazil, but will only benefit existing and future beauty brands being sold by Sephora. </p><p>Sephora&#39;s success and growth have definitely taken an upward turn as it has expanded from Europe into the U.S., further into JCPenney stores, as <a href="http://www.piercemattiepublicrelations.com/2010/06/beauty_marketing_do_you_buy_fr.html" target="_blank">vending machines</a> and now into other countries such as Brazil. And all eyes have been on the Brazilian personal care market as it continues to grow. </p><p><em>Do you live in Brazil? What are your thoughts on Sephora launching there?</em> </p><div class="zemanta-pixie" style="margin-top: 10px; height: 15px"><a href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_c.png?x-id=cd272027-0d85-464a-8da9-63d0b1493318" border="0" alt="Enhanced by Zemanta" /></a><span class="zem-script more-related pretty-attribution"> </span></div>
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                                                                  Posted by <a href="http://www.piercemattie.com">Shannon Nelson</a> on July  6, 2010  7:41 AM
                               
                               
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    dc:title="Nail Care PR: Perfect Formula"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/nails/index.html#003680"
    dc:subject="Nails"
    dc:description="If you ever wanted beautiful, stronger and healthier looking nails, Perfect Formula may just have what you have been searching for! Perfect Formula will take brittle, torn nails and revive them. Whether your nails have been damaged by acrylic, gel,..."
    dc:creator="Tiffany Chen"
    dc:date="2010-08-23T17:00:25-05:00" />
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                     <h2 class="date-header">August 23, 2010</h2>
                     <a id="a003680"></a>
                     <div class="entry" id="entry-3680">
                        <h3 class="entry-header">Nail Care PR: Perfect Formula</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/beautydivision/perfect-formula-strong-nails.JPG" border="0" width="445" height="287" /></div><p>If you ever wanted beautiful, stronger and healthier looking nails, <strong>Perfect Formula</strong> may just have what you have been searching for! Perfect Formula will take brittle, torn nails and revive them.  Whether your nails have been damaged by acrylic, gel, or glue, their products are made to produce healthy nails through their formulated products unparalleled in the beauty industry.  The founder of Perfect Formula, Shari Gottesman, has been in the nail industry for over 15 yrs with extensive background in creating her own nail care and lacquer products. </p><p>Depending on the different nail concerns you may have, Perfect Formula has created the fool-proof supplements for those with brittle nails, weak nails, thin nails, and/or dry cuticles.  For instance, for brittle nails, Perfect Formula introduces Strong Nail Strengthening Therapy ($29.50) which contains Jojoba oil and Keratin.  Jojoba oil is used to moisturize the nails effectively and easily as the Keratin is used to strengthen the protein within the nails.  </p><p>Another popular and best selling treatment from Perfect Formula is the Pink Gel Coat ($30) dubbed as the &ldquo;Suit of Armor&rdquo; for nails.  The Pink Gel Coat creates a sheer pink, protein-rich coating for nails to grow longer and stronger.  Seen on QVC, Pink Gel Coat improves the overall appearance and color in the nails. The patent formula contains an optical brightener to enhance the natural color in your nail bed and to get rid of any discoloration within the nail.  Suitable for any nail type, the Pink Gel Coat is easy to use and manage. </p><p>In addition, the Perfect Formula even has a lacquer line - Perfect Color nail polish ($15) with &ldquo;Instant Strength Technology.&rdquo;   The same strengthening technology used in the nail care line is also used for their lacquer line to give an instant strength and thickness to the nail with their custom designed applicator.Perfect Color is also Toluene, Formaldehyde, and Dibutyl Phthalate free. </p><p>You can visit Perfect Formula online at <a href="http://perfectformulas.com/" target="_blank">www.perfectformulas.com</a>. </p>
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                                                                  Posted by <a href="http://www.piercemattie.com">Tiffany Chen</a> on August 23, 2010  5:00 PM
                               
                               
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    dc:title="Tween Beauty PR with OPI for Justin Bieber Nail Polish Collection"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/nails/index.html#003843"
    dc:subject="Nails"
    dc:description="Tween sensation Justin Bieber is dipping his fingers into the beauty industry...literally. It was just announced last week that he has partnered with Nicole for OPI to develop and market the One Less Lonely Girl collection of nail lacquers targeted..."
    dc:creator="Shannon Nelson"
    dc:date="2010-10-12T13:11:33-05:00" />
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                     <h2 class="date-header">October 12, 2010</h2>
                     <a id="a003843"></a>
                     <div class="entry" id="entry-3843">
                        <h3 class="entry-header">Tween Beauty PR with OPI for Justin Bieber Nail Polish Collection</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><img src="http://www.piercemattiepublicrelations.com/beautydivision/justin%20bieber%20OPI.jpg" border="0" hspace="4" width="186" height="186" align="left" />Tween sensation <strong>Justin Bieber</strong> is dipping his fingers into the <strong>beauty industry</strong>...literally. It was just announced last week that he has partnered with <strong>Nicole for OPI</strong> to develop and market the <em>One Less Lonely Girl</em> collection of nail lacquers targeted to screaming teen Bieber fans everywhere. And just in time for the holidays of course. </p><p>Each nail polish in the collection is named after one of Bieber&#39;s songs: One Less Lonely Glitter (lavender), Step 2 the Beat of My Heart (heart-shaped glitter), Give Me The First Dance (silver), Prized Possession Purple (grape), Me + Blue (dark blue) and OMB! (bright red.) Targeting a demographic where an equally attractive pricepoint is important means that the collection will be sold at mass retailers like Walmart (December) and Target (February.) </p><p>While there are no Justin Bieber fans in my household (I have 4 boys who cover their ears when they hear his name), I have to say this is a stroke of brilliance for Bieber&#39;s marketing team. Not only will teen girls now have clearer skin with ProActive, but now they&#39;ll have equally stylish nails with OPI. I predict that before Bieber&#39;s star burns out, there will be a hair care line as well. <em>Thoughts?</em> </p>
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                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Shannon Nelson</a> on October 12, 2010  1:11 PM
                               
                               
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    dc:title="Cosmetic Retail Marketing: Ulta Beauty Stores Show A Rise in Sales"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/beauty_industry_news/index.html#004115"
    dc:subject="Beauty Industry News"
    dc:description="Sephora isn&amp;#39;t the only beauty retailer making waves...Ulta, beauty retailer of mass, prestige and salon products, as well as in-house salons to boot, reported an increase in sales in the third quarter of this year compared to the same time..."
    dc:creator="Shannon Nelson"
    dc:date="2010-12-06T14:58:19-05:00" />
</rdf:RDF>
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                     <h2 class="date-header">December  6, 2010</h2>
                     <a id="a004115"></a>
                     <div class="entry" id="entry-4115">
                        <h3 class="entry-header">Cosmetic Retail Marketing: Ulta Beauty Stores Show A Rise in Sales</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><img src="http://www.piercemattiepublicrelations.com/beautydivision/ulta-beauty-pr.jpg" border="0" hspace="4" width="181" height="98" align="left" />Sephora isn&#39;t the only beauty retailer making waves...Ulta, beauty retailer of mass, prestige and salon products, as well as in-house salons to boot, reported an increase in sales in the third quarter of this year compared to the same time period last year, and an increase for 2010 overall. I like the sound of that. </p><p>It sounds like the beauty industry is making gains again and that&#39;s good news for everyone. If consumers are buying more personal care items again, then it may be the sign that we&#39;re getting back on track for spending overall. Can we say we are out of a recession yet? Please?</p><p>Ulta&#39;s profit may have also risen due to the great promotions they always have going on discounting their sku. Consumers may want the cosmetics, fragrance and skin care, but at a lower pricepoint than if they went directly to the department store. Well, honestly, who doesn&#39;t?</p><p><em>What do you think?</em>&nbsp; </p>
                              </div>
                              
                              
                        </div>
                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Shannon Nelson</a> on December  6, 2010  2:58 PM
                               
                               
                           </span> 
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    dc:title="Beauty PR Launch: Vera Wang Goes Into Cosmetics"
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    dc:subject="Makeup"
    dc:description="Mass marketing has seemed to be the way to go for Vera Wang...that and exclusive partnerships, such as her partnership with Kohl&amp;#39;s. She&amp;#39;s successfully balanced the two without tarnishing her high-end profile. The Vera Wang brand has evolved into more..."
    dc:creator="Shannon Nelson"
    dc:date="2010-12-13T10:48:41-05:00" />
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                     <h2 class="date-header">December 13, 2010</h2>
                     <a id="a004127"></a>
                     <div class="entry" id="entry-4127">
                        <h3 class="entry-header">Beauty PR Launch: Vera Wang Goes Into Cosmetics</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><img src="http://www.piercemattiepublicrelations.com/beautydivision/vera-wang-kohls-cosmetics-2011.jpg" border="0" hspace="4" width="164" height="166" align="left" />Mass marketing has seemed to be the way to go for Vera Wang...that and exclusive partnerships, such as her partnership with Kohl&#39;s. She&#39;s successfully balanced the two without tarnishing her high-end profile. The Vera Wang brand has evolved into more than simply wedding dresses and stepping foot outside of the bridal industry has proven continued success for her company.  </p><p>Kohl&#39;s saw an opportunity during a time when exclusive partnerships with high fashion designers were only beginning to emerge in department stores, such as at Target, JC Penney and Macy&#39;s. It was Kohl&#39;s formula for success that began many other collaborations, such as with Bobby Flay and Lauren Conrad and soon Jennifer Lopez and husband Marc Anthony.&nbsp; </p><p>Now Vera Wang is adding cosmetics to her repertoire, which will be sold exclusively at Kohl&#39;s. This opens the door to something more than just fashion designers launching exclusives at Kohl&#39;s, but many more prestige cosmetic brands could find it appealing to market with the mid-retailer as well.&nbsp; </p>
                              </div>
                              
                              
                        </div>
                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Shannon Nelson</a> on December 13, 2010 10:48 AM
                               
                               
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    dc:title="Cosmetics PR: Buxom Lips from Bare Escentuals"
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    dc:subject="Makeup"
    dc:description="If you are looking for a lip gloss that makes your lips look full and healthy, Buxom Lips is the brand for you. Part of the Bare Escentuals family of cosmetics, Buxom has now become a much bigger line and..."
    dc:creator="Aanchal Gulati"
    dc:date="2011-06-14T16:07:27-05:00" />
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                     <h2 class="date-header">June 14, 2011</h2>
                     <a id="a004831"></a>
                     <div class="entry" id="entry-4831">
                        <h3 class="entry-header">Cosmetics PR: Buxom Lips from Bare Escentuals</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><img src="http://www.piercemattiepublicrelations.com/beautydivision/buxom-lips.jpg" border="0" hspace="4" width="177" height="242" align="left" />If you are looking for a lip gloss that makes your lips look full and healthy, <a href="http://click.linksynergy.com/fs-bin/click?id=mIUAHYk56I4&amp;offerid=32532.1299973&amp;type=2&amp;subid=0" target="_blank">Buxom Lips</a> is the brand for you. Part of the Bare Escentuals family of cosmetics, Buxom has now become a much bigger line and in addition to carrying lip products, they now carry eye makeup, tools and accessories, beauty minis and value sets.&nbsp; </p><p>Buxom Lips have vitamins A and E which have antioxidants that keep your lips feeling soft, smooth and healthy. So while most lip glosses are not good for your lips, Buxom Lips improves your lip&#39;s health and give them an immediate volume boost. Moreover, the lip products by Buxom do not use any Parabens, Sulfates, and Phthalates, because the Buxom brand believes healthy lip care is very important for beautiful lips. </p>
                              </div>
                              
                                                            <p class="entry-more-link">
                                 <a href="http://www.piercemattiepublicrelations.com/beautydivision/2011/06/cosmetics_pr_buxom_buxom_lips.html#more">Continue reading "Cosmetics PR: Buxom Lips from Bare Escentuals" &raquo;</a>
                              </p>
                              
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                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Aanchal Gulati</a> on June 14, 2011  4:07 PM
                               
                               
                           </span> 
                           <span class="separator">|</span> <a class="permalink" href="http://www.piercemattiepublicrelations.com/beautydivision/2011/06/cosmetics_pr_buxom_buxom_lips.html">Permalink</a>
                           
                           
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    dc:title="Beauty PR: black|Up Cosmetics for Women of Color"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/makeup/index.html#004907"
    dc:subject="Makeup"
    dc:description="black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation&amp;rsquo;s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December..."
    dc:creator="Aanchal Gulati"
    dc:date="2011-07-08T11:38:57-05:00" />
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                     <h2 class="date-header">July  8, 2011</h2>
                     <a id="a004907"></a>
                     <div class="entry" id="entry-4907">
                        <h3 class="entry-header">Beauty PR: black|Up Cosmetics for Women of Color</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/beautydivision/blackup-cosmetics-beauty-pr.jpg" border="0" width="430" height="287" /></div><p>black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation&rsquo;s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds. </p><p>black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow. </p><p>black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the <a href="http://www.blackupcosmetics.com/" target="_blank">black|Up website</a>. The Managing Director for black|Up is currently looking for locations to set up the brand&rsquo;s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. <em>Which one do you think should be the first location and why?</em> Tweet us <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>.</p>
                              </div>
                              
                              
                        </div>
                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Aanchal Gulati</a> on July  8, 2011 11:38 AM
                               
                               
                           </span> 
                           <span class="separator">|</span> <a class="permalink" href="http://www.piercemattiepublicrelations.com/beautydivision/2011/07/beauty_pr_blackup_cosmetics_fo.html">Permalink</a>
                           
                           
                        </p>
                     </div>
                                          <!--
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    dc:title="Beauty PR: black|Up Cosmetics for Women of Color"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/makeup/index.html#004907"
    dc:subject="Makeup"
    dc:description="black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation&amp;rsquo;s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December..."
    dc:creator="Aanchal Gulati"
    dc:date="2011-07-08T11:38:57-05:00" />
</rdf:RDF>
-->


                     
                     <a id="a004907"></a>
                     <div class="entry" id="entry-4907">
                        <h3 class="entry-header">Beauty PR: black|Up Cosmetics for Women of Color</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <div style="text-align: center"><img src="http://www.piercemattiepublicrelations.com/beautydivision/blackup-cosmetics-beauty-pr.jpg" border="0" width="430" height="287" /></div><p>black|Up Cosmetics is one of the leading cosmetics brands in Europe and was voted the nation&rsquo;s #1 ethnic makeup brand. Although the cosmetics line has been around since 1999 in France, it was only launched in the U.S. last December and has received a lot of positive feedback. What is so unique about this line is that it is the first makeup artist brand that specializes in products for women of color. However, this does not mean that it is exclusively for women of color. The creators of this line realized that most cosmetics brands do not have products serving to different skin tones. Therefore, with black|Up, they created a line that has products for women of all ethnic backgrounds. </p><p>black|Up recently signed Celebrity Makeup Artist, Mylah Morales, as their brand ambassador. I think that Mylah Morales is a great match for black|Up because she has a lot of experience with working with people of different skin tones. She has worked with celebrities such as Rihanna and Kim Kadarshian and always used the makeup that worked best with their individual skin type and tone. Morales loves playing with colors and believes that everyone, regardless of skin tone, should use color to give their skin a healthy glow. </p><p>black|Up is currently available in approximately 200 retail locations, but is not yet available in any stores in the U.S. However, you can buy their products from the <a href="http://www.blackupcosmetics.com/" target="_blank">black|Up website</a>. The Managing Director for black|Up is currently looking for locations to set up the brand&rsquo;s first retail store in the U.S. Last we heard, they were deciding between New York and Los Angeles. <em>Which one do you think should be the first location and why?</em> Tweet us <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>.</p>
                              </div>
                              
                              
                        </div>
                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Aanchal Gulati</a> on July  8, 2011 11:38 AM
                               
                               
                           </span> 
                           <span class="separator">|</span> <a class="permalink" href="http://www.piercemattiepublicrelations.com/beautydivision/2011/07/beauty_pr_blackup_cosmetics_fo.html">Permalink</a>
                           
                           
                        </p>
                     </div>
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    trackback:ping="http://www.piercemattiepublicrelations.com/cgi-bin/movabletype/mt-tb.cgi/4938"
    dc:title="Celebrity Fragrance PR: International Superstar Jennifer Lopez Kicks Off HSN&apos;s 34th Birthday With One of Her Most Successful Fragrance Launches Ever"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/shopping/index.html#004937"
    dc:subject="Shopping"
    dc:description=" HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of Jennifer Lopez&amp;#39;s Love &amp;amp; Light fragrance. &amp;nbsp;Lopez made a live guest appearance on the network to launch her latest scent. &amp;nbsp;The..."
    dc:creator="Josh_B"
    dc:date="2011-07-14T10:19:34-05:00" />
</rdf:RDF>
-->


                     <h2 class="date-header">July 14, 2011</h2>
                     <a id="a004937"></a>
                     <div class="entry" id="entry-4937">
                        <h3 class="entry-header">Celebrity Fragrance PR: International Superstar Jennifer Lopez Kicks Off HSN's 34th Birthday With One of Her Most Successful Fragrance Launches Ever</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><font face="times new roman,times" size="3"><img src="http://www.piercemattiepublicrelations.com/beautydivision/jennifer%20lopez%20fragrance%20public%20relations.jpg" border="0" alt="jennifer%20lopez%20fragrance%20public%20relations.jpg" width="333" height="500" /> </font></p><p><font face="times new roman,times" size="3">HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of <span class="xn-person">Jennifer Lopez</span>&#39;s Love &amp; Light fragrance. &nbsp;Lopez made a live guest appearance on the network to launch her latest scent. &nbsp;The debut love of Love and Light was one of the most successful launches of her branded fragrances, selling more than 51,000 units. &nbsp;</font></p><p><font face="times new roman,times" size="3">During the premiere hour of the launch of Love and Light, Jennifer said, &quot;I am passionate about fragrance. &nbsp;HSN is the perfect place for me to tell my story and share what I love with my fans.&quot; &nbsp;Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including <span class="xn-person">Khloe Kardashian</span>, who purchased the scent as a wedding gift for her sister Kim. &nbsp;Jennifer&#39;s mom, Lupe, also surprised viewers with a special appearance, sharing personal stories and anecdotes from Jennifer&#39;s childhood.</font></p><p><font face="times new roman,times" size="3">HSN&#39;s 34th Birthday celebration continues through <span class="xn-chron">July 31</span> with special appearances by some of HSN&#39;s most famous personalities including: <strong><span class="xn-person">Serena Williams</span></strong> on <span class="xn-chron">July 18</span>; <strong><span class="xn-person">Martha Stewart</span></strong> and <strong>Tori Spelling</strong> on <span class="xn-chron">July 21</span>; <strong><span class="xn-person">Mariah Carey</span></strong> on <span class="xn-chron">July 25</span>; <strong><span class="xn-person">Vern Yip</span></strong> on <span class="xn-chron">July 26</span>; and <strong>IMAN</strong> on <span class="xn-chron">July 28</span> and 30.</font></p>
                              </div>
                              
                              
                        </div>
                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Josh_B</a> on July 14, 2011 10:19 AM
                               
                               
                           </span> 
                           <span class="separator">|</span> <a class="permalink" href="http://www.piercemattiepublicrelations.com/beautydivision/2011/07/international_superstar_jennif.html">Permalink</a>
                           
                           
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                                          <!--
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    dc:title="Celebrity Fragrance PR: International Superstar Jennifer Lopez Kicks Off HSN&apos;s 34th Birthday With One of Her Most Successful Fragrance Launches Ever"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/shopping/index.html#004937"
    dc:subject="Shopping"
    dc:description=" HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of Jennifer Lopez&amp;#39;s Love &amp;amp; Light fragrance. &amp;nbsp;Lopez made a live guest appearance on the network to launch her latest scent. &amp;nbsp;The..."
    dc:creator="Josh_B"
    dc:date="2011-07-14T10:19:34-05:00" />
</rdf:RDF>
-->


                     
                     <a id="a004937"></a>
                     <div class="entry" id="entry-4937">
                        <h3 class="entry-header">Celebrity Fragrance PR: International Superstar Jennifer Lopez Kicks Off HSN's 34th Birthday With One of Her Most Successful Fragrance Launches Ever</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><font face="times new roman,times" size="3"><img src="http://www.piercemattiepublicrelations.com/beautydivision/jennifer%20lopez%20fragrance%20public%20relations.jpg" border="0" alt="jennifer%20lopez%20fragrance%20public%20relations.jpg" width="333" height="500" /> </font></p><p><font face="times new roman,times" size="3">HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of <span class="xn-person">Jennifer Lopez</span>&#39;s Love &amp; Light fragrance. &nbsp;Lopez made a live guest appearance on the network to launch her latest scent. &nbsp;The debut love of Love and Light was one of the most successful launches of her branded fragrances, selling more than 51,000 units. &nbsp;</font></p><p><font face="times new roman,times" size="3">During the premiere hour of the launch of Love and Light, Jennifer said, &quot;I am passionate about fragrance. &nbsp;HSN is the perfect place for me to tell my story and share what I love with my fans.&quot; &nbsp;Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including <span class="xn-person">Khloe Kardashian</span>, who purchased the scent as a wedding gift for her sister Kim. &nbsp;Jennifer&#39;s mom, Lupe, also surprised viewers with a special appearance, sharing personal stories and anecdotes from Jennifer&#39;s childhood.</font></p><p><font face="times new roman,times" size="3">HSN&#39;s 34th Birthday celebration continues through <span class="xn-chron">July 31</span> with special appearances by some of HSN&#39;s most famous personalities including: <strong><span class="xn-person">Serena Williams</span></strong> on <span class="xn-chron">July 18</span>; <strong><span class="xn-person">Martha Stewart</span></strong> and <strong>Tori Spelling</strong> on <span class="xn-chron">July 21</span>; <strong><span class="xn-person">Mariah Carey</span></strong> on <span class="xn-chron">July 25</span>; <strong><span class="xn-person">Vern Yip</span></strong> on <span class="xn-chron">July 26</span>; and <strong>IMAN</strong> on <span class="xn-chron">July 28</span> and 30.</font></p>
                              </div>
                              
                              
                        </div>
                        <p class="entry-footer">
                           <span class="post-footers">
                                                                  Posted by <a href="http://www.piercemattie.com">Josh_B</a> on July 14, 2011 10:19 AM
                               
                               
                           </span> 
                           <span class="separator">|</span> <a class="permalink" href="http://www.piercemattiepublicrelations.com/beautydivision/2011/07/international_superstar_jennif.html">Permalink</a>
                           
                           
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    dc:title="Beauty PR &amp; CSR - Cosmetic Online Retail: Beauty Encounter Attracts Praise in New Customer Service Report"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/shopping/index.html#005117"
    dc:subject="Shopping"
    dc:description="Beauty Encounter (www.beautyencounter.com), a premier online source for all things fragrance and beauty and specializing in hard-to-find niche products, was awarded an EXCELLENT rating by STELLAService, a third-party rating company that identifies the best in online customer service. The high..."
    dc:creator="Josh_B"
    dc:date="2011-08-31T11:09:10-05:00" />
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-->


                     <h2 class="date-header">August 31, 2011</h2>
                     <a id="a005117"></a>
                     <div class="entry" id="entry-5117">
                        <h3 class="entry-header">Beauty PR & CSR - Cosmetic Online Retail: Beauty Encounter Attracts Praise in New Customer Service Report</h3>
                        <div class="entry-content">
                                                            <div class="entry-body">
                                 <p><font face="times new roman,times" size="3">Beauty Encounter (</font><a href="http://www.beautyencounter.com/" target="_blank"><font face="times new roman,times" size="3">www.beautyencounter.com</font></a><font face="times new roman,times" size="3">), a premier online source for all things fragrance and beauty and specializing in </font><a href="http://www.beautyencounter.com/save-on/hard-to-find-perfumes-discontinued-cosmetics/11?utm_source=press&amp;utm_medium=na&amp;utm_campaign=stellaservice" target="_blank"><font face="times new roman,times" size="3">hard-to-find niche products</font></a><font face="times new roman,times" size="3">, was awarded an EXCELLENT rating by STELLAService, a third-party rating company that identifies the best in online customer service. The high rating is an indication that Beauty Encounter is a business that goes the distance to create good customer experiences through easy and convenient checkouts, helpful product information, and an intuitive website layout.</font> <p><font face="times new roman,times" size="3">STELLAService rates thousands of retailers each year across a broad array of criteria including: usability and online tools, shipping, delivery, and returns, and customer support. Before qualifying for the exclusive STELLAService customer service seal, Beauty Encounter was subjected to a rigorous evaluation process that also included analyzing over 300 unique customer service metrics and features. The EXCELLENT rating was accessed through the performance of both service and system components, with service components emphasizing the human elements of a company&#39;s interaction with customers and system components stressing the technological elements. </font></p><p><font face="times new roman,times" size="3">&quot;We understand the importance of customer service and uphold it as a high priority,&quot; says <span class="xn-person">Jacquelyn Tran</span>, Founder and CEO of Beauty Encounter. &quot;The EXCELLENT recognition received from STELLAService is a wonderful accomplishment that really goes to prove that when it comes to customer service, we want to make our customers&#39; experience with us a positive one each and every time.&quot;</font></p><p><font face="times new roman,times" size="3">With a dedicated team working around the clock, 24 hours a day and 7 days a week, Beauty Encounter is excited to continue serving its customers. The STELLAService seal will appear on its site in hopes of giving its customers an even greater sense of assurance during every interaction at BeautyEncounter.com.</font></p></p>
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                                                                  Posted by <a href="http://www.piercemattie.com">Josh_B</a> on August 31, 2011 11:09 AM
                               
                               
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    dc:title="Beauty PR &amp; CSR - Cosmetic Online Retail: Beauty Encounter Attracts Praise in New Customer Service Report"
    dc:identifier="http://www.piercemattiepublicrelations.com/beautydivision/shopping/index.html#005117"
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    dc:description="Beauty Encounter (www.beautyencounter.com), a premier online source for all things fragrance and beauty and specializing in hard-to-find niche products, was awarded an EXCELLENT rating by STELLAService, a third-party rating company that identifies the best in online customer service. The high..."
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                     <div class="entry" id="entry-5117">
                        <h3 class="entry-header">Beauty PR & CSR - Cosmetic Online Retail: Beauty Encounter Attracts Praise in New Customer Service Report</h3>
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                                                            <div class="entry-body">
                                 <p><font face="times new roman,times" size="3">Beauty Encounter (</font><a href="http://www.beautyencounter.com/" target="_blank"><font face="times new roman,times" size="3">www.beautyencounter.com</font></a><font face="times new roman,times" size="3">), a premier online source for all things fragrance and beauty and specializing in </font><a href="http://www.beautyencounter.com/save-on/hard-to-find-perfumes-discontinued-cosmetics/11?utm_source=press&amp;utm_medium=na&amp;utm_campaign=stellaservice" target="_blank"><font face="times new roman,times" size="3">hard-to-find niche products</font></a><font face="times new roman,times" size="3">, was awarded an EXCELLENT rating by STELLAService, a third-party rating company that identifies the best in online customer service. The high rating is an indication that Beauty Encounter is a business that goes the distance to create good customer experiences through easy and convenient checkouts, helpful product information, and an intuitive website layout.</font> <p><font face="times new roman,times" size="3">STELLAService rates thousands of retailers each year across a broad array of criteria including: usability and online tools, shipping, delivery, and returns, and customer support. Before qualifying for the exclusive STELLAService customer service seal, Beauty Encounter was subjected to a rigorous evaluation process that also included analyzing over 300 unique customer service metrics and features. The EXCELLENT rating was accessed through the performance of both service and system components, with service components emphasizing the human elements of a company&#39;s interaction with customers and system components stressing the technological elements. </font></p><p><font face="times new roman,times" size="3">&quot;We understand the importance of customer service and uphold it as a high priority,&quot; says <span class="xn-person">Jacquelyn Tran</span>, Founder and CEO of Beauty Encounter. &quot;The EXCELLENT recognition received from STELLAService is a wonderful accomplishment that really goes to prove that when it comes to customer service, we want to make our customers&#39; experience with us a positive one each and every time.&quot;</font></p><p><font face="times new roman,times" size="3">With a dedicated team working around the clock, 24 hours a day and 7 days a week, Beauty Encounter is excited to continue serving its customers. The STELLAService seal will appear on its site in hopes of giving its customers an even greater sense of assurance during every interaction at BeautyEncounter.com.</font></p></p>
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                                                                  Posted by <a href="http://www.piercemattie.com">Josh_B</a> on August 31, 2011 11:09 AM
                               
                               
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    dc:subject="Skin Care"
    dc:description="Born of the LUSH Cosmetics bloodline, STEAMCREAM is a multi-purpose moisturizer for the face, body and hands created through a revolutionary &amp;ldquo;Steam Infusion&amp;rdquo; manufacturing process in which the high quality, natural ingredients emulsify producing a light, glossy cream that breaks..."
    dc:creator="Shannon Nelson"
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                     <h2 class="date-header">September 28, 2011</h2>
                     <a id="a005212"></a>
                     <div class="entry" id="entry-5212">
                        <h3 class="entry-header">Skin Care PR: Beauty From the UK with STEAMCREAM</h3>
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                                 <p><img src="http://www.piercemattiepublicrelations.com/beautydivision/steamcream-beauty-pr.jpg" border="0" hspace="4" width="206" height="160" align="left" />Born of the LUSH Cosmetics bloodline, STEAMCREAM is a multi-purpose moisturizer for the face, body and hands created through a revolutionary &ldquo;Steam Infusion&rdquo; manufacturing process in which the high quality, natural ingredients emulsify producing a light, glossy cream that breaks down immediately on contact with the skin for maximum absorption and benefits. </p><p>What also makes STEAMCREAM so unique is its packaging. Each cream is packaged in limited edition, recyclable, reusable tins designed by a team of artists from around the world. And while most of the time it should be what&#39;s in the package that counts, we can say that STEAMCREAM hits the jackpot by offering something funky to look at, while delivering an exceptional product. </p><p>STEAMCREAM is UK-based, although last year and this past summer we heard that it was coming to the states...but from their <a href="http://www.steamcream.co.uk/top.html" target="_blank">website</a> (and their <a href="https://www.facebook.com/SteamCreamNA" target="_blank">fan page</a>) it doesn&#39;t appear to have happened yet. (Insert sad face here.) <em>Have you tried STEAMCREAM?</em> Tweet us <a href="http://www.twitter.com/piercemattiepr" target="_blank">@PierceMattiePR</a>.</p>
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                                                                  Posted by <a href="http://www.piercemattie.com">Shannon Nelson</a> on September 28, 2011  8:57 PM
                               
                               
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                              <p class="first">This page contains an archive of all entries posted to Beauty pro division in the <strong>Shopping</strong> category.  They are listed from oldest to newest.</p> 
                              
                                  <p><a href="http://www.piercemattiepublicrelations.com/beautydivision/self_tanners/">Self Tanners</a> is the previous category.</p>
                              
                              
                                  <p><a href="http://www.piercemattiepublicrelations.com/beautydivision/skin_care/">Skin Care</a> is the next category.</p>
                              
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