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<p><span class="headline">Tell CareerBuilder to Stop Using Chimpanzees in Advertising!</span><br />
<span class="byline">Thursday, March 1, 2012


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<p class="subheading">Send an email to CEO Matthew W. Ferguson asking him to stop exploiting chimpanzees in ads</p>
<p>CareerBuilder launched a new <a href="http://www.youtube.com/watch?feature=endscreen&amp;NR=1&amp;v=ueQqhx3qfJ8" target="_blank">advertising campaign</a> during the Superbowl in January, showcasing its continuing exploitation of chimpanzees.&nbsp; Chimpanzees are often physically coerced in the course of training to perform their &ldquo;tricks&rdquo; for television until they reach adulthood. Then they are too strong and unmanageable to trust as performers and no longer have appeal. </p>
<p>According to Stephen Ross, assistant director of the Fisher Center for the Study and Conservation of Apes at Lincoln Park Zoo, &ldquo;if people see [chimps] that way they are less likely to try and conserve them.&rdquo; The use of chimpanzees in film and television advertising is strongly opposed by primatologist Jane Goodall, in part because this commercial use propagates the idea that chimpanzees are &ldquo;cute&rdquo; and &ldquo;funny&rdquo; and not an endangered species that must be protected. </p>
<p>This perception that chimpanzees are not endangered because of their frequent use by the entertainment industry is greatly harming conservation efforts in the U.S. and abroad. In the U.S., the public does not believe that chimpanzees are a gravely endangered species. But even more troubling is that the irreverent use of chimpanzees in ads such as those created for CareerBuilder has caused serious problems in working towards conservation programs for chimpanzees in Africa, where efforts of Americans and American groups are viewed with suspicion and even contempt. </p>
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<p><span style="color: #800000;"><strong>Please tell CareerBuilder&rsquo;s CEO Matthew W. Ferguson to find a new way of marketing his services without harming animals or animal species.</strong></span></p>
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