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    <td height="30" align="left" valign="middle" background="/img/nav_bground.gif" bgcolor="#9F9F9F" style="padding-left: 20px;" class="hdr_date">                                                                        Friday 9th March, 2012</td>
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<span class="date">Heartland Beef | Traceability</span>
<h1>EID key management tool</h1>
<p>
<span class="date">01-05-2010 | Not Specified</span><br><br>
For someone who admits to being frightened by his first computer, North Waikato farmer Graham Smith has taken to EID technology with gusto.
<p>
	He and his wife, Diana, run a bull-beef operation on 200ha effective at Taniwha, east of Te Kauwhata, where they use EID as a key farm management tool.
</p>
<p>
	When they took over the farm 34 years ago it was a traditional sheep and beef unit with a small beef herd and breeding ewes. Ewe numbers peaked at just under 2000 late in the 1980s, then disaster struck in the form of facial eczema. Despite the Smiths' frantic attempts to treat sheep with zinc, they had to bury 450 in one season.
</p>
<p>
	This dented their confidence in the viability of sheep farming and they began to phase out of sheep and move to grazing dairy cows and rearing calves. They started with Murray Grey-cross heifer calves, which were sold local trade, then moved into Friesian bulls. These bulls were initially sold store but as the Smiths got better at farming them and the farm showed the benefits of more subdivision and the installation of a water reticulation system designed specifically for cattle, bull weights began to increase substantially.
</p>
<p>
	&quot;We got to the point where our yearling cattle were nearly 450kg liveweight (LW) and the store guys weren't really interested in buying them at that weight, so we thought let's keep them and see what they can do,&quot; Graham said.
</p>
<p>
	He was amazed at just how much weight the bulls packed on during their second spring on the farm and this prompted the Smiths to start finishing their own stock.
</p>
<p>
	At the same time they were also grazing up to 120 dairy heifers and while this provided cashflow, the two ventures were barely compatible.
</p>
<p>
	&quot;We were making more money out of the bulls but the heifers had to take priority if feed got tight.&quot;
</p>
<p>
	The driving force behind the switch to bull finishing was the need to develop a simple but highly productive system that could be easily managed by two people, namely himself and Diana.
</p>
<p>
	The next focus for the couple is to broaden their bull-selling season outside of the traditional October to January period, with the eventual aim of finishing 50% of rising-two-year bulls before their second winter.
</p>
<p>
	At the Waikato/Franklin Monitor Farm programme field day on traceability, Graham said the farm now carried about 240 rising one-year bulls and 240 rising two-year bulls, 30-40 of which would be finished before their second winter at target weights of 290-320kg carcaseweight (CW), &quot;drought permitting&quot;.
</p>
<p>
	He said he and Diana got into EID by accident. Five years ago, in the middle of a wet August, they were struggling to read mud-covered tags, so they approached Gallagher and were invited to try EID technology. Now, when the bulls are brought into the yards for drafting or drenching, electronic information from the tags is received by a panel reader mounted on the weigh scales. Weight information is then recorded and saved to computer using a software programme.
</p>
<p>
	&quot;The big advantage for us is that you don't actually have to write weights down. Everything is recorded automatically when you put the bulls over the scales.
</p>
<p>
	&quot;One of the advantages of this was that we didn't have to clean the tags to read them. We set up our crush so that the bulls could walk through easily and as soon as they passed over the scales, we had their weights.&quot;
</p>
<p>
	Graham said notebooks were now a thing of the past. The human error component of identifying and weighing individual bulls had been removed, meaning no more incorrect recordings.
</p>
<p>
	Bull weighing is now simpler and safer and because of this it is conducted with greater frequency. Information is gathered quickly and this means the Smiths are rapidly building stock data.
</p>
<p>
	&quot;Information is king and building a history is crucial. With the regular weighings we know what is happening with our stock and we can plan accordingly.&quot;
</p>
<p>
	Ready access to accurate information means the Smiths can now make quick marketing decisions if necessary.
</p>
<p>
	&quot;If Greenlea (the Smiths' meat processor) has a cancellation and rings us up to say they are 25-30 bulls short, we can let them know straight away if we have any bulls ready.&quot;
</p>
<p>
	The bulls are fitted with half-duplex EID tags and Zee Tag management tags. Graham said the EID tags were durable.
</p>
<p>
	&quot;We've probably only lost four or five in the five years we've been using them.&quot;
</p>
<p>
	He believes the biggest benefits of EID will come when meat processors are able to relay detailed information back to farmers on the meat characteristics and yields of individual animals. Such a system will have major advantages for consumers and producers.
</p>
<p>
	&quot;Those breeders that are producing the best calves are also going to benefit through increased demand for their product.
</p>
<p>
	&quot;Consumers want traceability so I think farmers have to get used to the fact it is going to come in. But I understand a lot of farmers will remain suspicious of a national traceability scheme until we see the benefits coming back in dollars.&quot;
</p>
<p>
	Graham said some people were positioning themselves to make money out of the fact that RFID technology would be compulsory for farmers, but he believed farmers should retain ownership of the EID information collected on-farm.
</p>
<p>
	&quot;If someone wants that information, they should have to pay for it.&quot;
</p>
<p>
	He could also see potential for EID being used to generate a marketing edge for meat sales.
</p>
<p>
	The next step could be to market meat as having the best history, with EID information used to support this. Consumers should be prepared to pay a premium for this product.
</p>
<p>
	Finishers could also use EID information to ensure the Friesian bulls they sourced were 100% Friesian, although one speaker at the field day suggested securing this type of information from dairy farmers could be complicated by privacy issues.
</p>
<p>
	While there are many issues around traceability that still need to be ironed out, from a straight farm-management point of view, Graham said he wouldn't be without EID.
</p>
<p>
	&quot;I think this is going to add another dimension to farming.&quot;
</p>
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