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Talks & Seminars
Title: Internet Ad Algorithms: Insights and Directions
Prof. S. Muthu Muthukrishnan, Google
Date & Time: November 28, 2008 11:30
Venue: Conference Room, ā€˜Cā€™ Block, 01st floor, Kanwal Rekhi Building
Abstract:

Web search often gets not only search results, but also ads in a clearly demarcated area. These ads are often sold by real-time auctions. We study algorithms, optimization and game-theory for such ad auctions. While classical economic and game theory gives us tools to understand the basics of a single auction, there are great open issues in understanding a portfolio of auctions that are run over several queries, advertisers, and users.

This talk will present an overview and some open problems.

Speaker Profile:
Check out http://www.cs.rutgers.edu/~muthu/
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