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Talks & Seminars
Title: Internet Ad Systems
Dr. S. Muthukrishnan, Google and Rutgers, Google and Rutgers
Date & Time: June 8, 2009 10:30
Venue: SIC 301 classroom, 03rd floor, ā€˜Cā€™ Block, Kanwal Rekhi Building
Abstract:
In sponsored search, each user query not only gets back web search results, but also pertinent ads. These ads are targeted, ranked and priced via an auction. This talk will provide an overview of such Internet ad systems and describe algorithmic, data mining, and game-theoretic problems that arise. What is exciting is Economists, Computer Scientists and Statisticians are working together with some of the largest auction systems, and there are plenty of new problems to solve and influence the Internet ad world.
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